Important revisions to the history of advertising and its connection to Romantic-era literature. Outstanding Academic Title, Choice Literary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750–1850). In this engaging and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publishers' account books, merchants' trade cards, and authors' letters, Mason traces the beginnings of many familiar modern advertising methods—including product placement, limited-time offers, and journalistic puffery—to the British book trade during the eighteenth and nineteenth centuries. Until now, Romantic scholars have not fully recognized advertising’s cultural significance or the importance of this period in the origins of modern advertising. Mason explores Lord Byron’s appropriation of branding, Letitia Elizabeth Landon’s experiments in visual marketing, and late-Romantic debates over advertising's claim to be a new branch of the literary arts. Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.

In Romantic Marks and Measures, Julia S. Carlson examines Wordsworth's poetry of "speech" and "nature" as a poetry of print, written and read in the midst of topographic and typographic experimentation and change.

This book examines how Methodism and popular review criticism intersected with and informed each other in the eighteenth century. Methodism emerged at a time when the idea of a ‘public square’ was taking shape, a process facilitated by the periodical press. Perhaps more so than any previous religious movement, Methodism, and the publications associated with it, received greater scrutiny largely because of periodical literature and the emergence of popular review criticism. The book considers in particular how works addressing Methodism were discussed and critiqued in the era’s two leading literary periodicals – The Monthly Review and The Critical Review. Focusing on the period between 1749 and 1789, the study encompasses the formative years of popular review criticism and some of the more dramatic moments in the textual culture of early Methodism. The author illustrates some of the specific ways these review journals diverged in their critical approaches and sensibilities as well as their politics and religious opinions. The Monthly’s and the Critical’s responses to the Methodists’ own publishing efforts as well as the anti-Methodist critique are shown to be both multifaceted and complex. The book critically reflects on the pretended neutrality, reasonableness, and objectivity of reviewers, who at times found themselves negotiating between the desire to regulate literary tastes and the impulse to undermine the Methodist revival. It will be relevant to scholars of religion, history and literary studies with an interest in Methodism, print culture, and the eighteenth century.

What did Wordsworth wear, and where did he walk? Who was Byron’s new mistress, and how did his marriage fare? Answers—sometimes accurate, sometimes not—were tantalizingly at the ready in the Romantic era, when confessional poetry, romans à clef, personal essays, and gossip columns offered readers exceptional access to well-known authors. But at what point did familiarity become overfamiliarity? Widely recognized as a social virtue, familiarity—a feeling of emotional closeness or comforting predictability—could also be dangerous, vulgar, or boring. In The Limits of Familiarity, Eckert persuasively argues that such concerns shaped literary production in the Romantic period. Bringing together reception studies, celebrity studies, and literary history to reveal how anxieties about familiarity shaped both Romanticism and conceptions of authorship, this book encourages us to reflect in our own fraught historical moment on the distinction between telling all and telling all too much.

In den Jahren nach den Napoleonischen Kriegen gewann der in Bremen geborene John Henry Bohte (1784–1824) als Buchverkäufer und Verleger mit einem in London angesiedelten Import/Export-Geschäft und einer Präsenz in Leipzig schnell an Ansehen. Anfang 1813 eröffnete Bohte als noch Zwanzigjähriger seinen Laden in der York Street, Covent Garden. Er spezialisierte sich auf den Import deutscher Bücher und deutscher Ausgaben der griechischen und römischen Klassiker, vereinigte sein Einzelhandelsgeschäft aber schnell mit der „Deutschen Lesebibliothek“. Anfang 1820 wurde er als „Ausländischer Buchhändler seiner Majestät, dem König“ mit einem „Royal Warrant“, dem Hoflieferantenstatus, ausgezeichnet. Das Portfolio der Produkte und Dienstleistungen von Bohtes Geschäft umfasste nicht nur den Import deutscher Bücher, sondern auch ein ambitioniertes Verlagsprogramm für die Bereiche der deutschen und englischen Literatur, der klassischen Philologie und Naturgeschichte. Bohtes regelmäßige und lange Reisen nach Deutschland zur Leipziger Buchmesse reflektierten seine Ambition, zudem einer der Hauptexporteure englischer Bücher für den Kontinent zu werden. In den Worten eines anonymen Rezensenten wurde Bohte als „der temperamentvollste und nützlichste Buchverkäufer“ betrachtet. Trotz seines frühen Todes im Alter von 40 Jahren in London im Jahr 1824 hinterließ er wichtige Nachlässe sowohl in London als auch in Leipzig. In seiner Biografie von J. H. Bohte, "An Ocean of Literature", nutzt Graham Jefcoate eine umfangreiche Auswahl von Materialien aus Sammlungen in Großbritannien, Deutschland und weiteren Ländern, um die Rolle des Buchhandels im Laufe des deutsch-britischen Austauschs des frühen 19. Jahrhunderts zu veranschaulichen. ****** In the years following the Napoleonic Wars, the Bremen-born John Henry Bohte (1784-1824) quite rapidly acquired a reputation as a bookseller and publisher, with an import/export business based in London and also a presence in Leipzig. Bohte opened his shop in York Street, Covent Garden, in early 1813, while still in his twenties. He specialised in importing German books and German editions of the Greek and Roman classics, but soon combined his retail business with a German circulating library, the “Deutsche Lesebibliothek”. In early 1820, he was awarded a Royal Warrant as “Foreign Bookseller to His Majesty the King”. The portfolio of products and services offered by Bohte’s business included not just the importation of German books, but also an ambitious publishing programme in the fields of German and English literature, classical philology and natural history. Bohte’s regular and prolonged trips to Germany to attend the Leipzig Easter Book Fairs reflected his ambition to become a major exporter of English books to the continent too. In the words of one anonymous reviewer, Bohte was considered “a most spirited and most useful bookseller”. Although he died suddenly in London in 1824, aged only forty, he left an important legacy in both London and Leipzig. In his biography of J. H. Bohte, An Ocean of Literature, Graham Jefcoate has used a wide range of materials from collections in Britain, Germany and elsewhere to illuminate the role of the book trade in the process of Anglo-German exchange in the early nineteenth century.

This book examines the relationship between Lord Byron's life and work, and the Regency culture of scandal.

The 1820s and 1830s, the gap between Romanticism and Victorianism, continues to prove a difficulty for scholars. This book explores and recovers a neglected culture of poetry in those years, and it demonstrates that culture was a crucial turning point in literary history. It explores a uniquely wide range of poets, including the poetry of the literary annuals, Letitia Landon, Felicia Hemans, Robert Browning, Samuel Taylor Coleridge, Thomas Hood and John Clare, placing their work in the light of new research into the conditions of the literary market. In turn, it uses that culture to open up wider theoretical issues relating to literary form, book history, print culture, gender and periodisation. The period’s doubt about poetry’s place in culture and its capacity to last prompted a dazzling range of creative experiments that reimagined the metrical, material and commercial forms of poetry.

A famous poet, a mysterious death and a story stranger than fiction. - this is the lost life and mytserious death of the 'Female Byron' On 15 October 1838, the body of a thirty-six-year-old woman was found in Cape Coast Castle, West Africa, a bottle of prussic acid in her hand. She was one of the most famous English poets of her day: Letitia Elizabeth Landon, known by her initials 'L.E.L.' What was she doing in Africa? Was her death an accident? Had she committed suicide, or even been murdered? To her contemporaries, she was an icon, hailed as the 'female Byron'. However, she was also a woman with secrets, the mother of three illegitimate children whose existence was subsequently wiped from the record. After her death, she became the subject of a cover-up which this book unravels, excavating with it a whole lost literary culture. FROM THE AUTHOR OF THE BRONTE MYTH

Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)

This book pioneers a subfield of Romantic periodical studies, distinct from its neighbours in adjacent historical periods.