This book presents advances in business computing and data analytics by discussing recent and innovative machine learning methods that have been designed to support decision-making processes. These methods form the theoretical foundations of intelligent management systems, which allows for companies to understand the market environment, to improve the analysis of customer needs, to propose creative personalization of contents, and to design more effective business strategies, products, and services. This book gives an overview of recent methods – such as blockchain, big data, artificial intelligence, and cloud computing – so readers can rapidly explore them and their applications to solve common business challenges. The book aims to empower readers to leverage and develop creative supervised and unsupervised methods to solve business decision-making problems.

The second edition of a comprehensive introduction to machine learning approaches used in predictive data analytics, covering both theory and practice. Machine learning is often used to build predictive models by extracting patterns from large datasets. These models are used in predictive data analytics applications including price prediction, risk assessment, predicting customer behavior, and document classification. This introductory textbook offers a detailed and focused treatment of the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications. Technical and mathematical material is augmented with explanatory worked examples, and case studies illustrate the application of these models in the broader business context. This second edition covers recent developments in machine learning, especially in a new chapter on deep learning, and two new chapters that go beyond predictive analytics to cover unsupervised learning and reinforcement learning.

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This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of: 1. statistical, econometric, and machine learning techniques; 2. data handling capabilities; 3. at least one programming language. Practical in orientation, the volume offers illustrative case studies throughout and examples using Python in the context of Jupyter notebooks. Covered topics include demand measurement and forecasting, predictive modeling, pricing analytics, customer satisfaction assessment, market and advertising research, and new product development and research. This volume will be useful to business data analysts, data scientists, and market research professionals, as well as aspiring practitioners in business data analytics. It can also be used in colleges and universities offering courses and certifications in business data analytics, data science, and market research.

Organizations can make data science a repeatable, predictable tool, which business professionals use to get more value from their data Enterprise data and AI projects are often scattershot, underbaked, siloed, and not adaptable to predictable business changes. As a result, the vast majority fail. These expensive quagmires can be avoided, and this book explains precisely how. Data science is emerging as a hands-on tool for not just data scientists, but business professionals as well. Managers, directors, IT leaders, and analysts must expand their use of data science capabilities for the organization to stay competitive. Smarter Data Science helps them achieve their enterprise-grade data projects and AI goals. It serves as a guide to building a robust and comprehensive information architecture program that enables sustainable and scalable AI deployments. When an organization manages its data effectively, its data science program becomes a fully scalable function that’s both prescriptive and repeatable. With an understanding of data science principles, practitioners are also empowered to lead their organizations in establishing and deploying viable AI. They employ the tools of machine learning, deep learning, and AI to extract greater value from data for the benefit of the enterprise. By following a ladder framework that promotes prescriptive capabilities, organizations can make data science accessible to a range of team members, democratizing data science throughout the organization. Companies that collect, organize, and analyze data can move forward to additional data science achievements: Improving time-to-value with infused AI models for common use cases Optimizing knowledge work and business processes Utilizing AI-based business intelligence and data visualization Establishing a data topology to support general or highly specialized needs Successfully completing AI projects in a predictable manner Coordinating the use of AI from any compute node. From inner edges to outer edges: cloud, fog, and mist computing When they climb the ladder presented in this book, businesspeople and data scientists alike will be able to improve and foster repeatable capabilities. They will have the knowledge to maximize their AI and data assets for the benefit of their organizations.

Intelligent business analytics is an emerging technology that has become a mainstream market adopted broadly across industries, organizations, and geographic regions. Intelligent business analytics is a current focus for research and development across academia and industries and must be examined and considered thoroughly so businesses can apply the technology appropriately. The Handbook of Research on Foundations and Applications of Intelligent Business Analytics examines the technologies and applications of intelligent business analytics and discusses the foundations of intelligent analytics such as intelligent mining, intelligent statistical modeling, and machine learning. Covering topics such as augmented analytics and artificial intelligence systems, this major reference work is ideal for scholars, engineers, professors, practitioners, researchers, industry professionals, academicians, and students.

This book offers practical guidelines on creating value from the application of data science based on selected artificial intelligence methods. In Part I, the author introduces a problem-driven approach to implementing AI-based data science and offers practical explanations of key technologies: machine learning, deep learning, decision trees and random forests, evolutionary computation, swarm intelligence, and intelligent agents. In Part II, he describes the main steps in creating AI-based data science solutions for business problems, including problem knowledge acquisition, data preparation, data analysis, model development, and model deployment lifecycle. Finally, in Part III the author illustrates the power of AI-based data science with successful applications in manufacturing and business. He also shows how to introduce this technology in a business setting and guides the reader on how to build the appropriate infrastructure and develop the required skillsets. The book is ideal for data scientists who will implement the proposed methodology and techniques in their projects. It is also intended to help business leaders and entrepreneurs who want to create competitive advantage by using AI-based data science, as well as academics and students looking for an industrial view of this discipline.

Learn the ropes of supervised machine learning with R by studying popular real-world use-cases, and understand how it drives object detection in driver less cars, customer churn, and loan default prediction. Key FeaturesStudy supervised learning algorithms by using real-world datasets Fine tune optimal parameters with hyperparameter optimizationSelect the best algorithm using the model evaluation frameworkBook Description R provides excellent visualization features that are essential for exploring data before using it in automated learning. Applied Supervised Learning with R helps you cover the complete process of employing R to develop applications using supervised machine learning algorithms for your business needs. The book starts by helping you develop your analytical thinking to create a problem statement using business inputs and domain research. You will then learn different evaluation metrics that compare various algorithms, and later progress to using these metrics to select the best algorithm for your problem. After finalizing the algorithm you want to use, you will study the hyperparameter optimization technique to fine-tune your set of optimal parameters. To prevent you from overfitting your model, a dedicated section will even demonstrate how you can add various regularization terms. By the end of this book, you will have the advanced skills you need for modeling a supervised machine learning algorithm that precisely fulfills your business needs. What you will learnDevelop analytical thinking to precisely identify a business problemWrangle data with dplyr, tidyr, and reshape2Visualize data with ggplot2Validate your supervised machine learning model using k-fold Optimize hyperparameters with grid and random search, and Bayesian optimizationDeploy your model on Amazon Web Services (AWS) Lambda with plumberImprove your model’s performance with feature selection and dimensionality reductionWho this book is for This book is specially designed for novice and intermediate-level data analysts, data scientists, and data engineers who want to explore different methods of supervised machine learning and its various use cases. Some background in statistics, probability, calculus, linear algebra, and programming will help you thoroughly understand and follow the content of this book.

Supercharge your organization's capacity for innovation The greatest untapped asset in an enterprise today is the ingenuity of its people. Dive into a future of work where technology empowers everyone to be a creator and builder with All Hands on Tech: The Citizen Revolution in Business Technology. This pivotal book offers a comprehensive look into the role of citizen developers—business domain experts who are driving IT-enabled innovation using technology previously reserved for professional technologists. Through case studies of citizens and citizen-enabled enterprises, the authors demonstrate how emerging technology bestows unprecedented power on these individuals and unprecedented value on the organizations that channel their efforts. They outline a transformative approach to citizen development that not only enhances companies' innovative capacity via the empowerment of domain experts, but also minimizes risk and liberates IT departments to pursue more strategic initiatives. All Hands on Tech describes a revolution in work—powered by technology becoming more human and humans becoming more comfortable with technology. This convergence provides a clear pathway for enterprises to leverage the on-the-ground experience and insight of all employees. The authors provide diverse examples of companies that have aligned the work of their citizen developers with wider organizational goals across citizen data science, automation, and development projects. These examples demonstrate why and how to commit to the citizen revolution in your organization. In the book, you'll: Discover the untapped potential of citizen developers to revolutionize business operations with technology democratization Find a practical framework for integrating citizen development into a broader corporate digital and data strategy, while controlling risk Explore a forward-thinking approach to redefining the roles of all hands in an enterprise, empowering them to turn ideas into applications, automations, and analytical/AI models For business leaders, executives, managers, and IT professionals looking to harness the full potential of their front-line employees and redefine the landscape of IT work, All Hands on Tech is a must-have resource. For business domain specialists and those eager to turn ideas into action, the citizen revolution democratizes information technology and empowers you to lead your organization towards a more innovative and efficient future. For subject matter experts, domain specialists, and those eager to put their ideas to work while also future-proofing their careers with invaluable skills, the citizen revolution ushers in an entirely new way of working.

Improving Equity in Data Science offers a comprehensive look at the ways in which data science can be conceptualized and engaged more equitably within the K-16 classroom setting, moving beyond merely broadening participation in educational opportunities. This book makes the case for field wide definitions, literacies and practices for data science teaching and learning that can be commonly discussed and used, and provides examples from research of these practices and literacies in action. Authors share stories and examples of research wherein data science advances equity and empowerment through the critical examination of social, educational, and political topics. In the first half of the book, readers will learn how data science can deliberately be embedded within K-12 spaces to empower students to use it to identify and address inequity. The latter half will focus on equity of access to data science learning opportunities in higher education, with a final synthesis of lessons learned and presentation of a 360-degree framework that links access, curriculum, and pedagogy as multiple facets collectively essential to comprehensive data science equity work. Practitioners and teacher educators will be able to answer the question, “how can data science serve to move equity efforts in computing beyond basic inclusion to empowerment?” whether the goal is to simply improve definitions and approaches to research on data science or support teachers of data science in creating more equitable and inclusive environments within their classrooms.