This book explores the experiences of self-identified heterosexual and gay men in contemporary South African gym contexts, particularly as it relates to how the intersection of spornosexual and inclusive masculinities inform their views and enactment of their masculine and sexual identities. Chapters engage with findings from an in-depth qualitative sociological exploration on issues surrounding these masculinities among men living in South Africa who engage in gym work. The author demonstrates that men, when given the opportunity to reflect on their own and the masculinity of others, acknowledge how they promote softer, kinder, disciplined, playful, and sexually agentic masculinities through their look and touch.

The health and fitness industry has experienced a meteoric rise over the past two decades, yet its slick exterior conceals a darker side. Using ethnographic data from gyms, interviews, and social media platforms, this book investigates the growing consumption of image and performance enhancing drugs (IPEDs), the motivations behind their use, and their role in masculine body image. Addressing a gap in the literature, Nick Gibbs also interrogates both the offline and digital drug supply chains with important insights for IPED harm reduction practitioners, law makers and policy advisors.

This book explores the experiences of self-identified heterosexual and gay men in contemporary South African gym contexts, particularly as it relates to how the intersection of spornosexual and inclusive masculinities inform their views and enactment of their masculine and sexual identities. Chapters engage with findings from an in-depth qualitative sociological exploration on issues surrounding these masculinities among men living in South Africa who engage in gym work. The author demonstrates that men, when given the opportunity to reflect on their own and the masculinity of others, acknowledge how they promote softer, kinder, disciplined, playful, and sexually agentic masculinities through their look and touch.

Engaging Youth in Activism, Research and Pedagogical Praxis: Transnational and Intersectional Perspectives on Gender, Sex, and Race offers critical perspectives on contemporary research and practice directed at young people across the global north and south. Drawing upon pedagogical, programmatic, and activist work with respect to challenging inequalities and injustices for young people, the authors interrogate the dominant discourses of sexuality, gender, race, class, age and other social categories. Emerging out of a Finnish-South African collaboration, this volume does not take a comparative approach but rather a transnational one by embracing the intersections of local and global knowledges. We draw on this transnational and transdisciplinary framework and these various contexts to generate a critique of mainstream theory and pedagogical practice, as well as to subvert and disrupt such research and practice so as to speak more directly to young people's agentic and activist engagements in social justice, specifically inequalities of class, race, gender, age, sexuality, ability, and health.

This highly-regarded text provides a wide-ranging introduction to the social, political, cultural and economic life of South Africa. Thoroughly revised and updated, the third edition takes account of recent key developments, including the impact of the economic crisis, the ongoing HIV/AIDS epidemic, and increasing tensions within South Africa's politics and government.

Brace yourself ... the rules of consumer engagement have changed. Your customers no longer care about legacy – what matters to them is how you are innovating into their world today. The classic ‘solve a problem’ approach that industry giants have always employed is no longer relevant. Consumers want switched-on, creative responses to their needs and desires. In Relentlessly Relevant, business guru Douglas Kruger explores the field of innovation, reducing its subject matter to the simple starting points you need to become an industry trendsetter. It pinpoints the levers within your own business crying out for innovation, as well as the areas you should leave alone at all costs, and it teaches you to change your traditional way of thinking, altering how you relate to your customers’ immediate reality. Using examples from local and international brands, this book shows you don’t have to be a tech giant to innovate, but you do need to know how to think in the right patterns. This is a business imperative. Innovators of today will own their industries tomorrow by constantly asking, ‘How can we become relentlessly relevant?’

Rights and Responsibilities in Rural South Africa examines the gendered and generational conflicts surrounding social change in South Africa's rural Eastern Cape roughly twenty years after the end of Apartheid. In post-Apartheid South Africa, rights-based public discourse and state practices promote liberal, autonomous, and egalitarian notions of personhood, yet widespread unemployment and poverty demand that people rely closely on one another and forge relationships that disrupt the gendered and generational hierarchies framed as traditional and culturally authentic. Kathleen Rice examines the ways these tensions and restructurings lead to uncertainties about how South Africans should live together in their daily lives, with particular implications for understanding and responding to widespread gendered and sexual conflict and violence. Focusing particularly on the women of the village of Mhlambini, Rights and Responsibilities in Rural South Africa offers compelling portraits of how they experience and navigate widespread social and economic change and presents their experiences as a way of understanding how people navigate the moral ambiguities of contemporary South African life.

The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many people who could benefit most from effective health communication, however, come from different cultures. A prime example is the threat posed by HIV/AIDS to the people of South Africa. Although it is generally acknowledged that health communication needs to be tailored to the target audience’s characteristics with cultural background being one of the most salient ones, little research has been done on how to achieve this. In this book, we bring together leading scholars in the field of health communication as well as communication scholars from South Africa. As such, it can serve as an example of the promises and the limitations of general health communication theories to local praxis as well as provide guidelines for the development of better health communication in South Africa.