Macmillan's Magazine has long been recognized as one of the most significant of the many British literary/intellectual periodicals that flourished in the second half of the nineteenth century. Yet the first volume of the Wellesley Index to Victorian Periodicals (1966) pointed out that 'There is no study of Macmillan's Magazine' - and that lack has been only partially remedied in all the decades since. In this work, George Worth addresses five principal questions. Where did Macmillan's come from, and why in 1859? Who or what was the guiding spirit behind the Magazine, especially in its early, formative years? What cluster of ideas gave it such coherence as it manifested during that period? How did it and its parent firm deal with authors and juggle their periodical work and the books they produced for Macmillan and Co.? And what, finally, accounted for the palpable decline in the quality and fiscal health of Macmillan's during the last 25 years of its life and, ultimately, for its death? Worth includes a treasure trove of original material about the Magazine much of it drawn from unpublished manuscripts and other previously untapped primary sources. Macmillan's Magazine, 1859-1907 contributes to the understanding not only of one significant Victorian periodical but also, more generally, of the literary and cultural milieu in which it originated, flourished, declined, and expired.

A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact. Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book: Discusses media theory, academic research, and real-world organizational dynamics Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies Features in-depth case studies of magazines in international, national, and regional contexts Explores issues surrounding race, ethnicity, activism, and resistance Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.