Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility is a descriptive analysis that examines how the cultural values of service, thrift, and utility were framed in advertisements in Life magazine from 1942 to 1945.These cultural values were used by advertisers to create citizen consumers who practiced frugal consumption of advertised products and services to demonstrate their patriotism and fulfill their perceived civic duties. Patriotism through service, thrift, and utility was not limited to citizen consumers, but was also used in the advertisements to highlight the contributions of manufacturers to the total war effort. The advertisements were able to support the war and reinforce the American way of life and its consumer culture by framing service, thrift, and utility in relation to patriotism and consumption. Recommended for scholars of media studies, cultural studies, communication, advertising, history, and women’s studies.

From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.

American Women during World War II documents the lives and stories of women who contributed directly to the war effort via official and semi-official military organizations, as well as the millions of women who worked in civilian defense industries, ranging from aircraft maintenance to munitions manufacturing and much more. It also illuminates how the war changed the lives of women in more traditional home front roles. All women had to cope with rationing of basic household goods, and most women volunteered in war-related programs. Other entries discuss institutional change, as the war affected every aspect of life, including as schools, hospitals, and even religion. American Women during World War II provides a handy one-volume collection of information and images suitable for any public or professional library.

For three generations of Americans, World War II has been a touchstone for the understanding of conflict and of America’s role in global affairs. But if World War II helped shape the perception of war for Americans, American media in turn shape the understanding and memory of World War II. Concentrating on key popular films, television series, and digital games from the last two decades, this book explores the critical influence World War II continues to exert on a generation of Americans born over thirty years after the conflict ended. It explains how the war was configured in the media of the wartime generation and how it came to be repurposed by their progeny, the Baby Boomers. In doing so, it identifies the framework underpinning the mediation of World War II memory in the current generation’s media and develops a model that provides insight into the strategies of representation that shape the American perspective of war in general.

A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact. Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book: Discusses media theory, academic research, and real-world organizational dynamics Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies Features in-depth case studies of magazines in international, national, and regional contexts Explores issues surrounding race, ethnicity, activism, and resistance Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.

For Americans World War II was "a good war," a war that was worth fighting. Even as the conflict was underway, a myriad of both fictional and nonfictional books began to appear examining one or another of the raging battles. These essays examine some of the best literature and popular culture of World War II. Many of the studies focus on women, several are about children, and all concern themselves with the ways that the war changed lives. While many of the contributors concern themselves with the United States, there are essays about Great Britain, Canada, France, Germany, Poland, Russia, and Japan.

From pamphlets denouncing slavery to boycotts of Hollywood, African Americans have fought for adequate representations of themselves in the mass media industries of the United States. This book provides readers with an interdisciplinary overview of the past, present, and future of African Americans in U.S. media and the ongoing project of gaining racial equality in media: a process which spans generations. Catherine Squires introduces the reader to the varied ways in which Black Americans have navigated cultural, political, and economic obstacles both to make their own media and to critique mainstream media. Synthesizing the work of social scientists, historians, cultural critics, as well as comments from audience members and media producers, African Americans and the Media gives readers a lively entry point to classic and contemporary studies of Black Americans and mass media. Across the chapters, readers follow African Americans’ struggles to harness the power of print, broadcasting, film, and digital media, through five main themes which are woven through the book: representation, circulation, innovation, audience and responsibility. Taking in examples as diverse as Blaxploitation films, the work of 20th Century black activist journalists such as Ida B. Wells and A. Philip Randolph, and popular television such as The Cosby Show, this book will be essential reading for all students and scholars of media and communications and African American studies.

A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations

This unique window on history employs hundreds of images and written records from Japanese periodicals during World War II to trace the nation's transformation from a colorful, cosmopolitan empire in 1937 to a bleak "total war" society facing imminent destruction in 1945. The author draws upon his extensive collection of Japanese wartime publications to reconstruct the government-controlled media's narrative of the war's goals and progress - thus providing a close-up look at how the war was shown to Japanese on the home front. Many of these visual and written sources are rare in Japan and were previously unavailable in the West. Strikingly, the narrative remains consistent and convincing from victory to retreat, and even as defeat looms large. Earhart's nuanced reading of Japan's wartime media depicts a nation waging war against the world and a government terrorizing its own people. At once informed, scholarly, and readily accessible, this lavishly illustrated volume offers an accurate representation of the official Japanese narrative of the war in contemporary terms. The images are fresh and compelling, revealing a forgotten world by turns familiar and alien, beautiful and stark, poignant and terrifying.

Mention “American Indian,” and the first image that comes to most people’s minds is likely to be a figment of the American mass media: A war-bonneted chief. The Land O’ Lakes maiden. Most American Indians in the twenty-first century live in urban areas, so why do the mass media still rely on Indian imagery stuck in the eighteenth and nineteenth centuries? How can more accurate views of contemporary Indian cultures replace such stereotypes? These and similar questions ground the essays collected in American Indians and the Mass Media, which explores Native experience and the mainstream media’s impact on American Indian histories, cultures, and communities. Chronicling milestones in the relationship between Indians and the media, some of the chapters employ a historical perspective, and others focus on contemporary practices and new technologies. All foreground American Indian perspectives missing in other books on mass communication. The historical studies examine treatment of Indians in America’s first newspaper, published in seventeenth-century Boston, and in early Cherokee newspapers; Life magazine’s depictions of Indians, including the famous photograph of Ira Hayes raising the flag at Iwo Jima; and the syndicated feature stories of Elmo Scott Watson. Among the chapters on more contemporary issues, one discusses campaigns to change offensive place-names and sports team mascots, and another looks at recent movies such as Smoke Signals and television programs that are gradually overturning the “movie Indian” stereotypes of the twentieth century. Particularly valuable are the essays highlighting authentic tribal voices in current and future media. Mark Trahant chronicles the formation of the Native American Journalists Association, perhaps the most important early Indian advocacy organization, which he helped found. As the contributions on new media point out, American Indians with access to a computer can tell their own stories—instantly to millions of people—making social networking and other Internet tools effective means for combating stereotypes. Including discussion questions for each essay and an extensive bibliography, American Indians and the Mass Media is a unique educational resource.