How did Puerto Ricans, Mexicans, and Cubans become known as “Hispanics” and “Latinos” in the United States? How did several distinct cultures and nationalities become portrayed as one? Cristina Mora answers both these questions and details the scope of this phenomenon in Making Hispanics. She uses an organizational lens and traces how activists, bureaucrats, and media executives in the 1970s and '80s created a new identity category—and by doing so, permanently changed the racial and political landscape of the nation. Some argue that these cultures are fundamentally similar and that the Spanish language is a natural basis for a unified Hispanic identity. But Mora shows very clearly that the idea of ethnic grouping was historically constructed and institutionalized in the United States. During the 1960 census, reports classified Latin American immigrants as “white,” grouping them with European Americans. Not only was this decision controversial, but also Latino activists claimed that this classification hindered their ability to portray their constituents as underrepresented minorities. Therefore, they called for a separate classification: Hispanic. Once these populations could be quantified, businesses saw opportunities and the media responded. Spanish-language television began to expand its reach to serve the now large, and newly unified, Hispanic community with news and entertainment programming. Through archival research, oral histories, and interviews, Mora reveals the broad, national-level process that led to the emergence of Hispanicity in America.

Finally, she explores how news is produced in both print and broadcast media for the vast Latino population in the United States, using a cutting-edge blend of the quantitative and qualitative approaches in her research."--BOOK JACKET.

Using the most extensive and currently available survey opinion data, this book empirically supports the argument that Latinos have emerged as a convergent panethnic political group, beyond the individual national origin identities dating to the time of the 1990 Latino National Political Survey when Mexican Americans, Puerto Ricans, and Cuban Americans were treated conceptually as politically distinct groups. Replete with data and supplemented by an extensive online resource, this book offers scholars, students, and sophisticated general readers evidence and inspiration for understanding the dynamics of Latino politics in the U.S. today.

Seventies “Hispanics,” identifying with Latin American emergence and increasing immigration to the U.S., adopted the epithet 'latino', soon written as Latino. Media fast-tracked, English Latino would eventually tilt presidential elections, advocate national programs, and protest policies, with native and immigrant subgroups presumed homogenous. Enunciated identically as 'latino' and presumed to be 'latino' or its exact translation, “Latino” proved to be a transliteration that since its coining started diverging from 'latino'. Latino became the political mask of unity over discrete subgroups; its primary agenda identity politics as a racialized, brown consciousness divested of its Hispanic cultural history. In contrast, 'latino' retains its Spanish transracial semantics, invoking an 'hispano' cultural history. Nationally Latino represents the entire Hispanic demographic while internecinely not all subgroups identify as Latinos. Latino is defined by immediate sociopolitical issues yet when needed invokes the 'latino' cultural history it presumably disowns. Intellectual inconsistency and semantic amorphousness make Latino a confusing epithet that subverts both speech and scholarship. Collective critical thinking on its semantic dysfunction, deferring to solidarity, is displaced with politically correct but circumventing tweaks, creating Latino/a, Latin@, Latinx. On the other hand, Latino exists because its time had come, expressing an aspiration for a more participatory identity in a multicultural America. Julio Marzán, author of 'The Spanish American Roots of William Carlos Williams', suspends solidarity to articulate the intellectual challenges of his Latino identity. Writing to academic standards in a style accessible to the general reader, Marzán argues that from 'latino' roots Latino evolved into an American identity as a demographic summation implying a culture that actually origin cultures provide, ambiguously an ethnicity and a nostalgic assimilation. “Latino” are American-germane sociopolitical extrapolations of 'latino' experiential details, the often-conflicted distinction illustrated in Marzán’s equally engaging essays that revisit iconic personages and personal events with more nuance than seen as Latino.

An in-depth look at how U.S. Latino advocacy groups are using ethnoracial demographic projections to bring about political change in the present For years, newspaper headlines, partisan speeches, academic research, and even comedy routines have communicated that the United States is undergoing a profound demographic transformation—one that will purportedly change the “face” of the country in a matter of decades. But the so-called browning of America, sociologist Michael Rodríguez-Muñiz contends, has less to do with the complexion of growing populations than with past and present struggles shaping how demographic trends are popularly imagined and experienced. Offering an original and timely window into these struggles, Figures of the Future explores the population politics of national Latino civil rights groups. Based on eight years of ethnographic and qualitative research, spanning both the Obama and Trump administrations, this book investigates how several of the most prominent of these organizations—including UnidosUS (formerly NCLR), the League of United Latin American Citizens, and Voto Latino—have mobilized demographic data about the Latino population in dogged pursuit of political recognition and influence. In census promotions, get-out-the-vote campaigns, and policy advocacy, this knowledge has been infused with meaning, variously serving as future-oriented sources of inspiration, emblems for identification, and weapons for contestation. At the same time, Rodríguez-Muñiz considers why these political actors have struggled to translate this demographic growth into tangible political gain and how concerns about white backlash have affected how they forecast demographic futures. Figures of the Future looks closely at the politics surrounding ethnoracial demographic changes and their rising influence in U.S. public debate and discourse.

Delving into questions of group classification and the meaning of identity, Officially Hispanic argues that the Hispanic category, as currently used by the federal government, does not capture the multiplicity of circumstances and identities among Hispanics. The standardized category then may need to be modified in order to serve its public policy purposes. This timely inquiry addresses one of the central questions of modern states: how to integrate, socially and politically, all of its citizens

Large numbers of Latino migrants began to arrive in Grand Rapids, Michigan, in the 1950s. They joined a small but established Spanish-speaking community of people from Texas, Mexico, and Puerto Rico. Delia Fernández-Jones merges storytelling with historical analysis to recapture the placemaking practices that these Mexicans, Tejanos, and Puerto Ricans used to create a new home for themselves. Faced with entrenched white racism and hostility, Latinos of different backgrounds formed powerful relationships to better secure material needs like houses and jobs and to recreate community cultural practices. Their pan-Latino solidarity crossed ethnic and racial boundaries and shaped activist efforts that emphasized working within the system to advocate for social change. In time, this interethnic Latino alliance exploited cracks in both overt and structural racism and attracted white and Black partners to fight for equality in social welfare programs, policing, and education. Groundbreaking and revelatory, Making the MexiRican City details how disparate Latino communities came together to respond to social, racial, and economic challenges.

An investigation into how schooling can enhance and hinder critical-racial consciousness through the making of the Latinx racialized group

A new history reveals how the rise of the Latino vote has redrawn the political map and what it portends for the future of American politics. The impact of the Latino vote is a constant subject of debate among pundits and scholars. Will it sway elections? And how will the political parties respond to the growing number of voters who identify as Latino? A more basic and revealing question, though, is how the Latino vote was forged—how U.S. voters with roots in Latin America came to be understood as a bloc with shared interests. In The Rise of the Latino Vote, Benjamin Francis-Fallon shows how this diverse group of voters devised a common political identity and how the rise of the Latino voter has transformed the electoral landscape. Latino political power is a recent phenomenon. It emerged on the national scene during the turbulence of the 1960s and 1970s, when Mexican American, Puerto Rican, and Cuban American activists, alongside leaders in both the Democratic and the Republican parties, began to conceive and popularize a pan-ethnic Hispanic identity. Despite the increasing political potential of a unified Latino vote, many individual voters continued to affiliate more with their particular ethnic communities than with a broader Latino constituency. The search to resolve this contradiction continues to animate efforts to mobilize Hispanic voters and define their influence on the American political system. The “Spanish-speaking vote” was constructed through deliberate action; it was not simply demographic growth that led the government to recognize Hispanics as a national minority group, ushering in a new era of multicultural politics. As we ponder how a new generation of Latino voters will shape America’s future, Francis-Fallon uncovers the historical forces behind the changing face of America.