Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON "Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message." -Harry Smith CBS News "David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it." -Richard Serrano Los Angeles Times

Making News is the story of how the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill grew from a single course in the English department in 1909 to become an international leader in journalism-mass comm

This book charts the rise and fall of the newspaper as the primary medium for the conveyance of news. The book focuses on two of the most influential media markets in the modern world-Great Britain and the United States between 1688 and 1995. In 1688, Parliament created institutional arrangements that would hasten the rise of the newspaper as the dominant medium for the circulation of news. In 1995, the National Science Foundation commercialized the Internet, encouraging an astonishing proliferation of information on all manner of topics, including the news. Per capita newspaper circulation had been declining for decades, partly due to shifting social norms, and partly due to the rise of broadcast news. The Internet exacerbated this trend, partly because it provided a cheaper news source, and partly because it quickly became a superior vehicle for advertising, a major source of revenue for newspaper publishers for over two-hundred-years. However, only rarely has advertising revenue and direct sales covered costs. Almost never has the demand for news generated the revenue necessary for its supply. Non-market institutional arrangements have ranged from direct government subsidies to organizational forms that enabled news organizations to cooperate. From a historical perspective, the large profits reaped by a handful of newspaper publishers in the post-Second World War era were anomalous, and in no sense a baseline for public policy. Never again will the newspaper be the dominant news medium. To guarantee an informed citizenry in the future, it is necessary to understand how the news business worked in the past. This book is organized around eight essays-each written by a distinguished specialist, and each explicitly comparative. Its theme is the indispensability in both Great Britain and the United States of non-market institutional arrangements in the provisioning of news.

The news media, especially television, have become a fixture on Capitol Hill in the past twenty years. Making Laws and Making News describes the interactive relationship between the press and Congress that strongly affects the news, the legislative process, and the types of laws enacted. Instead of focusing on how reporters decide who and what to cover and how news is resented, Cook examines the other side of the equation—the relationship between the media strategies of House member’s press offices and the legislative strategies of the members themselves. The book won the 1990 Benjamin Franklin Award for Excellence in Independent Publishing.

Post-liberalisation India has witnessed a dramatic growth of the television industry as well as on-screen images of the glitz and glamour of a vibrant, ‘shining’ India. Through a detailed ethnographic study of Star News and Star Ananda involving interviews, observations and content analysis, this book explores the milieu of 24-hour private news channels in India today. It offers insightful glimpses into the workings of one of the mightiest news corporations in the world and its ability to manufacture everyday reality for its audiences. Based on fieldwork in Mumbai and Kolkata, this study not only provides a detailed description of the television newsroom, its rituals and rhythms, but ventures beyond it to investigate how editorial and corporate strategies converge increasingly in an industry driven by profit. Through analysing how TRPs work to produce a non-inclusive idea of the ‘audience’ and examining hundreds of hours of news content, the book explores how news channels construct a vision of nationhood and of a successful and vibrant economy that caters primarily to the needs of the resurgent Indian middle class. While it will be of particular interest to media and cultural studies scholars and students, and to journalists and media professionals in general, this lively, engaging book also aims to give the general reader the wherewithal to analyse and critique the continuous barrage of 24-hour news television today.

An ethnographic study of The New York Times' business desk provides a unique vantage point to see the future for news in the digital age.

For most people, the U.S. suffrage campaign is encapsulated by images of iconic nineteenth-century orators like the tightly coifed Susan B. Anthony or the wimpled Elizabeth Cady Stanton. However, as Mary Chapman shows, the campaign to secure the vote for U.S. women was also a modern and print-cultural phenomenon, waged with humor, creativity, and style. Making Noise, Making News also understands modern suffragist print culture as a demonstrable link between the Progressive Era's political campaign for a voice in the public sphere and Modernism's aesthetic efforts to re-imagine literary voice. Chapman charts a relationship between modern suffragist print cultural "noise" and what literary modernists understood by "making it new," asserting that the experimental tactics of U.S. suffrage print culture contributed to, and even anticipated, the formal innovations of U.S. literary modernism. Drawing on little-known archives and featuring over twenty illustrations, Making Noise, Making News provides startling documentation of Marianne Moore's closeted career as a suffrage propagandist, the persuasive effects of Alice Duer Miller's popular poetry column, Asian-American author Sui Sin Far's challenge to the racism and classism of modern suffragism, and Gertrude Stein's midcentury acknowledgement of intersections between suffrage discourse and literary modernism.

Although many people consider excessive police violence disconcerting, if, when, and how they voice their opinion or respond by taking some sort of action has generally remained empirically unknown. In the hope of understanding this process, Ross has developed a four-stage model, based on a review of the literature and on interviews with the relevant actors. He then uses this tool to analyze police violence that occurred in Toronto, Canada and New York City, over a fifteen-year period. To better focus the study, he uses in-depth case studies of three well-publicized cases of police violence from each city, matched on important criteria. This study addresses a difficult, timely, and important topic for victims, for police personnel, and for society. Ross concludes that, in general, most individuals do not respond to police use of excessive force; further, if and when they do usually depends on the context of the violence. Using both quantitative and qualitative methods, Ross's model integrates a variety of approaches to improve our understanding of how communities come to define and control the use of force by police, including literature on the role of media efforts and their impact upon police violence. The work concludes with an analysis of the reasons why people react so infrequently to incidents of excessive force.

Women Making News tells two stories: first, it examines alternative print-based political cultures that women developed during the late nineteenth and early twentieth centuries and second, it explores how British female subjects themselves forged a wide range of new political identities through the pages of "their press."Starting in the mid-nineteenth century, a rising cohort of female editors and journalists created a new genre of political journal they proclaimed to be both "for and by women," which continued until the 1930s. The development of new specialized periodicals, such as Women's Penny Paper, Votes for Women, Women's Gazette, and Shafts, fostered the proliferation of diverse political agendas aimed at re-imagining women's status in society. At the same time, the institutional infrastructure of the women's press provided new opportunities for women in nontraditional employments.Tusan's approach employs social and cultural historical analysis in the reading of popular printed texts, as well as rare and previously unpublished personal correspondence and business records from archives throughout Britain. Women Making News is the first book-length study to uncover the important relationship between print culture and the gender politics that provided a vehicle for women's mobilization in the political culture of modern Britain.Michelle Tusan is an assistant professor of British history at the University of Nevada, Las Vegas.A volume in The History of Communication series, edited by Robert W. McChesney and John C. Nerone