One week after Ronald Reagan announced his candidacy for governor of California, the San Francisco Chronicle gibed: “It was simply a flagrant example of miscasting.” Reagan was tanking, and his businessmen backers panicked. Their bold experiment was about to fail. Then a think-tank friend suggested the expertise of two UCLA social pyschologists. Kenneth Holden and Stanley Plog agreed to take the job only if they could have three full days alone with Reagan. The candidate and his backers agreed, and the three men disappeared into a Malibu beach house. Those three days remade the bumbling neophyte into an articulate, confident politician whose devastating sound bites shredded the opposition. Holden or Plog remained by Reagan’s side for the rest of the campaign, feeding him information about California’s problems, teaching him to handle the press, writing his position papers, and helping develop the programs he offered, all while battling factions of the campaign team who seemed determine to sabotage their own man. Not everyone who voted for Reagan supported his positions, but voters preferred his honesty and forthrightness to the waffling of other politicians. Reagan won by a landslide. Holden and Plog had shaped an actor into a governor, but they were also turning a governor into a president. Here is the untold story of how they did it.

The outpouring of grief and heartfelt tributes following Ronald Reagan’s death demonstrated the love and admiration people still have for our nation’s 40th president. Now, in this affectionate memoir, Reagan’s chief political strategist and friend for 36 years offers a fascinating close-up portrait of the Great Communicator. Taking us inside the 1980 and 1984 presidential campaigns and beyond, Dick Wirthlin shares illuminating anecdotes, off-the-record remarks, and private moments that reveal the true Ronald Reagan. Through it all, Wirthlin points out the unique qualities and talents that made Reagan such a strong leader-and such a great communicator. For anyone who has fond memories of the late president, this admiring reminiscence brilliantly conjures up the strong values, gregarious charm, and all-American optimism that made Ronald Reagan great.

Almost every problem, every conflict, every mistake, and every misunderstanding has a communication problem at its most basic level. We live in a world filled with other people where we live together, work together, and play together. In our personal lives, we need each other for security, comfort, friendship, and love. And in our working environments, we need each other in order to achieve our goals and objectives. None of these goals can be achieved without communication, which makes it the basic thread that ties us together. The better we are at communicating, the more effective we are at achieving our hopes and dreams. Now communication expert Dr. Tony Alessandra, author of the best sellers Relationship Strategies and The Ten Qualities of Charismatic People, will teach you the Ten Qualities of The World's Greatest Communicators. Tony has observed that the majority of the great leaders in the worlds of both politics and business are also great communicators. They have an ability to establish bonds with people that are based on respect and honest communication. Great communicators make others want to trust and believe in them, and they possess a set of skills that enable them be heard in a way that gets results. Learn the 10 qualities and, more importantly, ideas and strategies to develop the same dynamic communication skills of these great leaders. Here's just a sample of what you'll learn: How to use questions to build rapport and trust. How to give and receive feedback with grace. How to engage in conflict resolution effectively. How to develop the ability to make powerful and persuasive public presentations. How to adapt your communication style to build strong relationships with anyone. How to become a charismatic and persuasive communicator.

This groundbreaking book provides a refreshing introduction to the field of leadership and is jam-packed with theoretical and practical insights derived from a wealth of applied scientific research conducted by the authors and their colleagues around the world over the last three decades. It starts from the premise that leadership is never just about leaders. Instead it is about leaders and followers who are joined together as members of a social group that provides them with a sense of shared social identity – a sense of "us-ness". In these terms, leadership is understood as the process through which leaders work with followers to create, represent, advance, and embed this sense of shared social identity. The new edition of this award-winning book presents a wealth of evidence from historical, organizational, political and sporting contexts to provide an expanded exploration of these processes of identity leadership in action. In particular, it builds upon the success of the first edition by examining the operation of identity leadership in contemporary society and fleshing out practical answers to key organizational and institutional challenges. Drawing on real-world examples and rich data sources, this book will appeal to academics, researchers, and students of psychology, business, and management, as well as to practitioners, policy makers, and anyone interested in the workings of leadership, influence, and power.

The must-read summary of John Baldoni’s book: “Great Communication Secrets of Great Leaders”. This complete summary of the ideas from John Baldoni’s book “Great Communication Secrets of Great Leaders” shows that in order to be an effective leader, you need to be a good communicator. The author explains how this means understanding that communication needs to be about speaking and listening in order to be effective and improve your leadership skills. By following the step-by-step solutions, you can adopt some of the techniques of today’s greatest leaders and master the art of communication. Added-value of this summary: • Save time • Understand key principles • Expand your communication skills To learn more, read “Great Communication Secrets of Great Leaders” and find out how you can improve your communication skills to become a truly great leader.

Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results.

Everyone knows communication is important but ask them to define it and you’ll probably get befuddled looks. Arjun Buxi, an executive coach and university lecturer in communication and leadership, knows the answer: Communication means talking together—and it is no easy task. In this no-fluff guide to communicating, he explains what it is, how to do it, and how mastering it can help you accomplish big goals. Find out how to: • Overcome fear and nervousness when talking in front of a group. • Tell meaningful stories to drive interest and engagement. • Take advantage of speaking opportunities that sneak up on you. • Focus on the flow of speeches and presentations. The author also highlights how to navigate difficult conversations with a supervisor, how to make convincing arguments, managing your team through highs and lows, selling ideas to management, and getting people to truly listen to you. Packed with tried-and-true techniques tested in the corporate jungle, this is a must-have handbook for every current and aspiring leader trying to make their mark.

Here is a book for all couples - those with strong marriages who want to protect their relationship, those going through difficult times, and those considering marriage. With humour and honesty it deals with issues that are relevant to every marriage, including; communicating more effectively, over coming financial pressure, why interest in sex sometimes dies, the affair, and dealing with conflict.

Can real news survive in an era of social media and spin? An updated edition of the “smart, provocative introduction to media and American politics.”—Paul Freedman, author of Campaign Advertising and American Democracy For over thirty years, News: The Politics of Illusion has not simply reflected the political communication field—it has played a major role in shaping it. Today, the familiar news organizations of the legacy press are operating in a fragmenting and expanding mediaverse as online competitors challenge the very definition of news itself. We’re inundated with opinions, gossip, clickbait, false equivalencies, targeting, and other challenges—while at the same time, the rise of serious investigative organizations such as ProPublica presents yet a different challenge to legacy journalism. Lance Bennett’s thoroughly revised tenth edition offers an up-to-date guide to understanding how and why the media and news landscapes are being transformed. It explains the mix of old and new, and points to possible outcomes. Where areas of change are clearly established, key concepts from earlier editions have been revised. There are new case studies, updates on old favorites, and insightful analyses of how novel kinds of information and engagement are affecting our politics. As always, News presents fresh evidence and arguments that invite new ways of thinking about the political information system and its place in democracy. “Bennett argues that the American political information system—with news at its center—is broken, with serious consequences for democracy. Bennett lays out his case and invites readers to make up their own minds.”—Paul Freedman, University of Virginia