Management and Information Technology in the Digital Era: Challenges and Perspectives explores the management and practical implications of digital information management to provide theoretical insight for managers and researchers to co-create their technology values and better understand its prospects and challenges.

Businesses operate amid a digital age, and unsurprisingly, technology has engendered tools that now predominate all corners of the workplace. The ascendancy of new hardware and software poses new challenges for professionals in the field of management and human resources as corporations and companies routinely implement and incorporate digital software for goals such as improving worker productivity and tasks such as screening highly qualified candidates for vacancies. In the face of rapid change, professionals must investigate how the use of digital technology affects the culture of hiring processes, employee morale, company management, and corporate image. This book aims to promote research related to these new trends and open a new field within the areas of management and engineering. Through the course of nine chapters, contributors to Management and Technological Challenges in the Digital Age grapple with the theoretical and practical implications that technological usage carries across the range of small and large organizations in the world of business. Focuses on the latest research findings that are occurring in this field in different countries Shows how companies around the world are facing today's technological challenges Shares knowledge and insights on an international scale Keeps the readers and researchers informed about the latest developments in the field and forthcoming international studies Explains how the use of technology allows management to take a more strategic role in organizations This book affords a thorough engagement with the progresses and setbacks made through the enlistment of technological equipment and computerized procedures in the field of human resources and management while interrogating the future challenges of technology’s role.

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer engagement and activities on these platforms, how the platforms are regulated, and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors, and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities, digital consumer behaviour across platforms, and how brands can manage and engage with the digital consumer, this text works as core and recommended reading for students studying digital consumer behaviour, digital marketing, and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual.

This is an open access book. The 3rd International Conference on Internet, Education and Information Technology (IEIT 2023) was held on April 28–30, 2023 at the Xiamen, China. With the development of science and technology, information technology and information resources should be actively developed and fully applied in all fields of education and teaching, so as to promote the modernization of education and cultivate talents to meet the needs of society. From the technical point of view, the basic characteristics of educational informatization are digitalization, networking, intelligentization and multi-media. From the perspective of education, the basic characteristics of educational information are openness, sharing, interaction and cooperation. With the advantage of the network, it can provide students with a large amount of information and knowledge by combining different knowledge and information from various aspects in a high frequency. Therefore, we have intensified efforts to reform the traditional teaching methods and set up a new teaching concept, from the interaction between teachers and students in the past to the sharing between students. In short, it forms a sharing learning mode. For all students, strive to achieve students' learning independence, initiative and creativity. To sum up, we will provide a quick exchange platform between education and information technology, so that more scholars in related fields can share and exchange new ideas. The 3rd International Conference on Internet, Education and Information Technology (IEIT 2023) was held on April 28-30, 2023 in Xiamen, China. IEIT 2023 is to bring together innovative academics and industrial experts in the field of Internet, Education and Information Technology to a common forum. The primary goal of the conference is to promote research and developmental activities in Internet, Education and Information Technology and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences in international conference on Internet, Education and Information Technology and related areas.

There is an old saying that people change the world, books pave the way. This timely book is about Corporate Knowledge: how to capture it, how to network it, and how to manage it for competitive advantage. It is an era of digital connectivity where 20 percent of a company's core knowledge can effectively operate 80 percent of the business. The text takes the readers through a logical, process-oriented examination of the topic, striking a balance between the behavioral and the technological aspects of Corporate Knowledge Management in today's digital age. Remembering Dalai Lama when he said “The human mind is like a parachute. It works best when it is open.” A closed mind gathers no intelligence. With an open mind, you will grow richer with this text. • Part one is about the concept of corporate knowledge and the knowledge-centric organization. • Part two covers how to build corporate knowledge management solutions. • Part three examines corporate knowledge sharing and knowledge transfer. • Part four deals with corporate knowledge management portal. • Part five brings up the ethical, legal, and managerial issues in corporate knowledge management. KEY FEATURES • Learning by examples is evident throughout the text • Boxed vignettes throughout each chapter • Illustrations are incorporated where necessary for clearer understanding of the concepts • Relates chapter material to corporate knowledge management or management decision-making • Summary at the end of each chapter brings into focus the essence of the chapter • Glossary of terms included at the end of the text TARGET AUDIENCE • MBA – IT • Management Professionals For Instructor’s Resources, visit https://www.phindia.com/Managing_corporate_knowledge_digital_age_elias

This is an open access book.With the continuous upgrading of network information technology, especially the combination of information technology such as Internet - cloud computing - blockchain - Internet of Things and in social and economic activities, through artificial intelligence, Internet and big data with high quality and fast processing efficiency improvement, economic form from industrial economy to information economy. This will greatly reduce social transaction costs, improve the efficiency of resource optimization, increase the added value of products, enterprises and industries, and promote the rapid development of social productivity. The 2022 International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2022) will focus on the latest research on "Artificial Intelligence, Internet and Digital Economy", which brings together experts, scholars, researchers and related practitioners from around the world to share research results, discuss hot issues, and provide attendees with cutting-edge technology information to keep them abreast of industry developments, the latest technologies, and broaden their research horizons.

Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.

Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.