Early traders dealt with competition on a relatively smaller scale as we do today. Most businesses were run mainly on the business acumen and knowledge of the trader without much study about the theories that ruled the world of business. While Economics has existed as a branch of knowledge since the ancient era, managerial economics is an emerging branch of economics which integrates business theories with practical business applications. In early days when business was less competitive, the application of economics to business was not considered to be important. But with the considerable amount of changes in the business landscape, and the cut-throat competition that dominates every aspect of business makes it important for business leaders in today’s world to understand economic theories and apply it prudently to the business to ensure steady growth and profits and to achieve the desired business goals.

Discover how and why the world’s crises are interconnected and what you can do to prepare for the next one The world is experiencing a series of crises. In The Crash Course: An Honest Approach to Facing the Future of Our Economy, Energy, and Environment, Revised Edition, veteran executive and strategist Chris Martenson delivers an incisive and eye-opening exploration that explains why the reader needs to understand that it is the interconnectedness of the various crises that matters most. From energy shortages to climate instability, financial crises, supply chain disruptions, pandemics, war, and crop failures, you’ll discover the common factor that is driving them all and how to adapt to volatile new realities and safeguard your own personal wealth, health, and community. In the book, you’ll find effective solutions for living with unpredictability and change, as well as: A workable framework for understanding the “how” and “why” of dramatic societal, environmental, and economic transformation A rich set of solutions, complete with examples, you can use to draw inspiration and motivation to act in your own life An expansive amount of new material, fully updated since the last edition A transformative and thought-provoking strategic playbook for managing increasingly unexpected events, crises, and revolutions, The Crash Course, Revised Edition is an essential resource for anyone concerned about their retirement savings, the world’s environment, as well as anyone hoping to become more independent and self-reliant.

Overview The ultimate course in marketing. Nothing will be uncovered. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - And many more Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. ​​​​​​​ Study material The study material will be provided in separate files by email / download link.

Developments in information and communication technology, human-centered philosophies, globalization, and increasingly complex organizational and labor structure have forced to change the management thought. It became impossible to survive for businesses which can not attune the changes. Businesses are re-questioning their traditional marketing approaches, reviewing their methods and priorities, and showing more interest in productivity, profitability, control, measurement and evaluation topics. Globalization and developments in information and communication technologies have influenced the business manners of businesses. Especially, accounting, finance, marketing and management functions are highly influenced by this process. In this context, in this study, the possible effects of contemporary approaches in business administration on each of the business function.

In this myth-busting book Nouriel Roubini shows that everything we think about economics is wrong. Financial crises are not unpredictable 'black swans', but an inherent part of capitalism. Only by remaking our financial systems to acknowledge this, can we get out of the mess we're in. Will there be another recession, and if so what shape? When will the next bubble occur? What can we do about it? Here Roubini gives the answers, and lists his commandments for the future.

This important core textbook explores the complex and dynamic nature of globalization and sustainability, analyzing the main ideas, ethical principles and processes driving the growth and development of the global economy. Including a wide range of international cases from a variety of industries, it anchors key concepts in a modern global context and provides an overall picture of what it means to be a sustainable business. Bridging international business, business ethics and sustainable development, the text enables students to place core concepts into a modern global context, and provides an extensive and engaging pedagogical framework that carries the student from a foundation level through to a more advanced analysis. This is an ideal textbook for undergraduate and postgraduate students taking modules in international business, sustainable development, the global economy or globalisation.

Business firms are ubiquitous in modern society, but an appreciation of how they are formed and for what purposes requires an understanding of their legal foundations. This book provides a scholarly and yet accessible introduction to the legal framework of modern business enterprises. It explains the legal ideas that allow for the recognition of firms as organizational "persons" having social rights and responsibilities. Other foundational ideas include an overview of how the laws of agency, contracts, and property fit together to compose the organized "persons" known as business firms. The institutional legal theory of the firm developed embraces both a "bottom-up" perspective of business participants and a "top-down" rule-setting perspective of government. Other chapters in the book discuss the features of limited liability and the boundaries of firms. A typology of different kinds of firms is presented ranging from entrepreneurial one-person start-ups to complex corporations, as well as new forms of hybrid social enterprises. Practical applications include contribution to the debates surrounding corporate executive compensation and political free-speech rights of corporations.

Ramayana is one of the most popular epics in the world, having been translated into various languages. It is a tale of Ram, the prince of Ayodhya, who was banished to the forest for 14 years. To honour his father's word, he agreed to be exiled without any murmur or rancour. In the forest, Ram, his wife Sita and his brother Lakshman met saints, new friends and strange foes. Each day brought new adventures. But their spartan, yet happy life was spoilt when Ravan of Lanka, the king of demons, abducted Sita. To rescue her, Ram enlisted the help of the vanar sena (monkey army) of Hanuman. In that battle many heroes died and new ones had come alive. The book Ramayana Tales for Children is a compilation of 40 one-page stories for children. Language used is plain and simple. Each story unfolds the way original epic proceeds. Long details have been dispensed with while retaining the essence that children can easily grasp. The stories come with realistic caricature based illustrations to retain interest of young readers. In this vividly told vibrant version for children, the ancient epic unfolds many unpredictable twists and turns. The traditional ingredients are all there - adventure and excitement, love and war and an infinite number of stories within stories, as are the traditional characters - monkeys, who cross a sea to lay floating bridge and also carry on their finger life-giving herbs found only on a mountain, besides shape-changing demons and monsters of many varieties. The epic has been rendered traditional and contemporary by the freshness and vitality of the author J.M.Mehta and exuberant illustrations that retain the interest of children till the last.