1.Managerial Economics : Meaning, Scope and Importance, 2.Role, Duties and Responsibilities of Managerial Economist, 3.Managerial Economics and Decision-Making , 4. Demand Analysis , 5. Elasticity of Demand, 6. Market-Structure, 7. Price Determination Under Perfect Competition, 8. Equilibrium of Firm Under Perfect Competition, 9. Monopoly, Discriminating Monopoly and Monopol Control, 10. Monopolistic (Imperfect) Competition, 11. Oligopoly, 12. Pricing Methods , 13. Nature and Measurement of Profit.

1.Business Economics : Meaning, Nature and Scope, 2. Micro and Macro Economics, 3 .Basic Problems of an Economy, 4. Role of Price Mechanism : Market Equilibrium, 5. Demand and Law of Demand, 6 .Elasticity of Demand and its Measurement, 7 .Production and Factors of Production, 8. Production Function, 9. Law of Return : Law of Variable Proportion, 10. ISO–Product Curve and its Characteristics, 11. Production Decision : Optimum Cost Combination, 12. Returns to Scale and Economies and Diseconomies of Scale, 13. Theory of Cost, 14. Market : Concept and Types, 15 .Perfect Competition (Price Determination & Equilibrium of Firm in Perfect Competition), 16. Monopoly and Price Discrimination, 17. Monopolistic Competition, 18. Oligopoly, 19. Theories of Distribution, 20. Wages, 21. Rent, 22. Interest, 23 .Profit.

1.Business Economics : Meaning, Nature and Scope , 2. Business Economist : Functions and Duties, 3. Demand and Law of Demand, 4. Elasticity of Demand and Its Measurement, 5. Demand Forecasting, 6. Production and Factors of Production, 7. Production Function , 8. Laws of Return : Law of Variable Proportion , 9. ISO-Product Curve and Its Characteristics, 10.Production Decision : Optimum Cost Combination, 11. Returns to Scale and Economies and Diseconomies of Scale, 12. Market : Concept and Classification, 13. Perfect Competition, 14. Monopoly and Price Discrimination, 15. Factor Pricing : Theories of Distribution,, 16 .Wages, 17. Rent , 18. Interest, 19. Profit, 20. National Income : Concepts and Methods of Measuring, 21. Business Environment : Concept, Components and Importance, 22. International Business Environment : World Trade & Problems of Developing Countries, 23.Globalization and Indian Economy/Business.

1.The Definitions of Economics, 2. Scope of Economics and its Nature, 3 .Methods of Economic Study, 4. Some Important Economic Postulates, 5. Micro and Macro Economics, 6 .Economics Statics and Dynamics, 7. Economic Laws & their Nature, 8. Economic Systems and their Features, 9. Demand & Supply—Basic Framework, 10. Utility and Marginal Utility Analysis, 11. Indifference Curve & Consumer's Equilibrium, 12 .Income Effect, Substitution Effect & Price Effect, 13. Consumer's Surplus, 14. Elasticity of Demand and its Measurement, 15. Production and Factors of Production, 16. Production Function, 17. Law of Returns, 18. ISO-Product Curves and its Characteristics, 19.Production Decision—Optimum Cost Combination, 20. Returns to Scale, 21. Cost : Concepts and Various Concepts, 22. Market : Concepts and Types, 23 .Concept of Revenue, 24. Equilibrium of Firm : Concept and Conditions, 25. Perfect Competition, 26. Monopoly and Price Discrimination, 27. Monopolistic Competition, 28. Concept of National Income, 29. Theories of Distribution, 30. Rent, 31. Wages, 32. Interest, 33. Profits.

A close interrelationship between management and economics had led to the development of managerial economics. Economic analysis is required for various concepts such as demand, profit, cost, and competition. In this way, managerial economics is considered as economics applied to “problems of choice’’ or alternatives and allocation of scarce resources by the firms. Managerial economics is a discipline that combines economic theory with managerial practice. It helps in covering the gap between the problems of logic and the problems of policy. The subject offers powerful tools and techniques for managerial policy making. It is in this context, a textbook on introduction to the subject of Managerial Economics is presented to the students of Management program. The book contains the syllabus from basics of the subjects going into the intricacies of the subjects. All the concepts have been explained with relevant examples and diagrams to make it interesting for the readers. An attempt is made here by the experts to assist the students by way of providing case based study material as per the curriculum with non-commercial considerations. However, it is implicit that these are exam-oriented Study Material and students are advised to attend regular class room classes in the Institute and utilize reference books available in the library for In-depth knowledge. We owe to many websites and their free contents; we would like to specially acknowledge contents of website www.wikipedia.com and various authors whose writings formed the basis for this book. We acknowledge our thanks to them. At the end we would like to say that there is always a room for improvement in whatever we do. We would appreciate any suggestions regarding this study material from the readers so that the contents can be made more interesting and meaningful. Readers can email their queries and doubts to our authors on tmcnagpur@gmail.com. We shall be glad to help you immediately. Dr.Rekha Shivajirao Jadhav I M.A, B.Ed, M.Phil, PhD(Economics) Dr. Bharat Kothiram Patle I M.Com, MBA, Ph.D., JAIIB , CAIIB , GDA&A Dr. Rupali M. Deore I MA , M. Phil, Ph.D (Economics) Authors

1. Concept of Revenue, 2. Elasticity of Demand (Price Elasticity of Demand, Income Elasticity of Demand and Cross Elasticity of Demand), 3. Consumer Behaviour : Indifference Curve Analysis (Ordinal Utility Analysis : Consumer’s Equilibrium, Income, Price and Substitution Effects, Income and Price Consumption Curve and Engel’s Curve), 4. Revealed Preference Theory, 5. Isoquant or Equal Product Curve and Elasticity of Substitution, 6. Returns to Scale, 7. Theory of Production Costs, 8. Economies and Diseconomies of Scale, 9. Perfect Competition, 10. Demand and Supply Analysis, 11. Monopoly : Price Determination, Discrimination and Monopoly Control, 12. Imperfect and Monopolistic Competition : Price Determination, 13. Oligopoly, 14. Duopoly, 15. Pricing Public Utilities. 

An excellent book for commerce students appearing in competitive, professional and other examinations. 1.Macro Economics , 2. National Income Accounting, 3. Concept of GDP and National Income , 4. Concept of Circular Flow of Income, 5. National Income : Definition, Measurement and Aggregates , 6. National Income and Economic Welfare, 7. National Income at Current Prices and Constant Prices : Nominal and Real Income and Limitation of GDP Concept, 8. Concepts of Actual GDP, Potential GDP and Aggregate Expenditure, 9. Say’s Law of Aggregate Expenditure or SAY’s Law of Market, 10.Keynesian Theory of Aggregate Expenditure : Equilibrium National Income, 11. Consumption function and Psychological Law of Consumption, 12. The Saving Function , 13. The Saving Function , 14. Marginal Efficiency of Capital, 15. Investment Multiplier, 16. Theory of Accelerator, 17. Determination of Equilibrium National Income , 18. National Income Determination : A Three Sector Closed Economy Model, 19. National Income Determination : A Four Sector Open Economy Model, 20. Concept of Money in Modern Economy, 21. Role (Importance) of Money : In Capitalist, Socialist and Mixed Economies, 22. Money Supply : Monetary Aggregates, 23. Demand for Money, 24. Theory of Money : Quantity Theory and Cambridge Theory , 25. Liquidity Preference and Rate of Interest , 26. Creation of Credit by Banks, 27. Monetary Policy, 28. Reserve Bank of India and Monetary Control or Monetary Policy of India.

An excellent book for commerce students appearing in competitive, professional and other examinations 1.Indian Business Environment : Concepts, Components and Importance, 2. Environmental Analysis or Scanning, 3. National Income in India, 4. Savings and Investment in India, 5. Industrial Development of India, 6. Public and Private Sectors in India, 7. Foreign Trade in India, 8. Balance of Trade and Balance of Payments, 9. Money and Finance in India, 10 . Price Trends and Inflation, 11. Problem of Poverty, 12. Unemployment Problem in India, 13. Regional Imbalances, 14. Parallel Economy, 15. Industrial Sickness, 16. ndustrial Policy, Industrial Licensing and National Manufacturing Policy [New Industrial Policy, Industrial (Development and Regulation) Act. MRTP and Competition Act. 2001, 17. Monetary Policy of India, 18. Export-Import Policy of India or Foreign Trade Policy of India, 19. Fiscal Policy of India, 20. Privatisation and Disinvestment in India, 21. Foreign Exchange Management Act, 1999, 22. Foreign Capital, Collaboration and Multinational Corporations, 23. International Trading Environment, World Trade & Problems of Developing Countries, 24. Foreign Trade and Economic Growth, 25. General Agreement on Tariffs and Trade (GATT) and World Trade Organisation (WTO), 26. The World Bank (International Bank for Reconstruction and Development), 27. International Monetary Fund, 28. Devaluation, 29. United Nations Conference on Trade and Development (UNCTAD), 30. International Economic Grouping EU, EFTA, ASEAN, SAARC, SAPTA, 31. International Trade Agreements—GSP, GSTP and Counter Trade, 32. Twelfth Five Year Plan, 33. Social Injustice.

This volume provides a detailed book trade directory for the U.K., Commonwealth and Irish Republic. It lists some 1500 publishers in 21 countries, and also offers in-depth coverage of the wider U.K. book trade.