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BOOK EXCERPT:
Managing High-Tech Start-Ups equips engineers with a basic tool-kit for founding a high-tech manufacturing company. It gives would-be entrepreneurs insightful knowledge on how to attack such problems as developing a marketing plan, a sales plan, targets, pricing, hiring a sales force, evaluating marketing results, and correcting problems. The book emphasizes how to correctly identify a problem, so time is spent on its causes and not on its symptoms. Particular emphasis is placed on the marketing aspects of new engineering ventures, since marketing is usually not part of an engineer's experience, yet is so vital in the success or failure of a new venture. The authors take the reader step-by-step through the process of marketing evaluation and developing a product plan.
Product Details :
Genre |
: Technology & Engineering |
Author |
: Duncan MacVicar |
Publisher |
: Butterworth-Heinemann |
Release |
: 2013-10-22 |
File |
: 270 Pages |
ISBN-13 |
: 9781483292328 |
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BOOK EXCERPT:
Incorporates twenty-three case studies of successful start-ups, including tables of wealth showing how much money founders and investors realized from each venture. Acclaimed by entrepreneurs the world over, this practical handbook is filled with hard-to-find information and guidance covering every key phase of a start-up, from idea to IPO.
Product Details :
Genre |
: Business & Economics |
Author |
: John L. Nesheim |
Publisher |
: Simon and Schuster |
Release |
: 2000-03-16 |
File |
: 360 Pages |
ISBN-13 |
: 9780684871707 |
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BOOK EXCERPT:
A well-known author within the field: Russell Archibald is widely known in the project management field. He helped to found the Project Management Institute, and he is a former principal with Integrated Project Systems, a consulting firm that specializes in process and system implementation and training in project management for high-tech corporations and agencies. * The definitive book on managing high-tech initiatives: This book fulfills a long-standing need for a comprehensive, practical and unified description of the business of managing complex programs and projects. It provides detailed coverage of all aspects of complex project management, with emphasis on those involving advanced technology.
Product Details :
Genre |
: Business & Economics |
Author |
: Russell D. Archibald |
Publisher |
: John Wiley & Sons |
Release |
: 2003-03-13 |
File |
: 420 Pages |
ISBN-13 |
: 0471265578 |
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BOOK EXCERPT:
Written by an experienced business lawyer in the technology, scientific and engineering community, this publication is for the engineer with an innovative high-tech idea or concept who needs those crucial business insights and strategies to move that idea forward. It offers key analysis on how to leave a current employer, gain access to technologie
Product Details :
Genre |
: Technology & Engineering |
Author |
: Eric Koester |
Publisher |
: CRC Press |
Release |
: 2009-01-06 |
File |
: 606 Pages |
ISBN-13 |
: 9781420076981 |
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BOOK EXCERPT:
High-tech businesses form a crucial part of entrepreneurial activity – in some ways presenting very typical examples of entrepreneurship, yet in some ways representing quite different challenges. The uncertainty in innovation and advanced technology makes it difficult to use conventional economic planning models, and also means that the management skills used in this area must be more responsive to issues of risk, uncertainty and evaluation than in conventional business opportunities. Specifically focusing on the mix of theory and practice needed to accurately inform students, the key topics covered include: uncertainty and innovation entrepreneurial finance marketing technological innovations high-tech incubation management. Including case studies to give practical insights into genuine business examples, this comprehensive book has a distinctly ‘real-world’ focus throughout. Edited by a multi-national team, it draws together leading writers and researchers from across Europe, making it a must-read for all those involved in advanced entrepreneurship with specific interests in high-tech start-ups.
Product Details :
Genre |
: Business & Economics |
Author |
: Michel Bernasconi |
Publisher |
: Routledge |
Release |
: 2013-01-11 |
File |
: 304 Pages |
ISBN-13 |
: 9781136009020 |
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BOOK EXCERPT:
Contains seven papers on various issues in the field of human resources management.
Product Details :
Genre |
: Business & Economics |
Author |
: Joseph J. Martocchio |
Publisher |
: Emerald Group Publishing |
Release |
: 2008-07-25 |
File |
: 359 Pages |
ISBN-13 |
: 9781848550049 |
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BOOK EXCERPT:
This volume examines the relationships between high-tech entrepreneurship and innovation in an important new technology - mobile payments - in Korea and China, the countries that led the world in the development and diffusion of this technology.
Product Details :
Genre |
: Business & Economics |
Author |
: Marina Yue Zhang |
Publisher |
: Edward Elgar Publishing |
Release |
: 2014-05-14 |
File |
: 347 Pages |
ISBN-13 |
: 9781781007594 |
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BOOK EXCERPT:
This book examines the adverse effects of complexity, information asymmetries, transaction costs, and uncertainty on investors’ decision making. It suggests mitigating those effects using appropriate and matching signals, and analyzes a sample of 903 German startups to quantitatively highlight the distinct financing patterns and characteristics of high-tech startups. It then investigates the reasons for these patterns on the basis of a qualitative study that includes 34 interviews with investors and entrepreneurs in the US and Germany and an international expert panel. Lastly, it presents a framework that matches complexity factors with appropriate productive signals.
Product Details :
Genre |
: Business & Economics |
Author |
: Robin P. G. Tech |
Publisher |
: Springer |
Release |
: 2018-03-02 |
File |
: 216 Pages |
ISBN-13 |
: 9783319661551 |
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BOOK EXCERPT:
This book identifies the potential of intellectual property as a competitive asset for Latin American firms. The authors employ a cognitive approach that involves identifying why small firms are reluctant to register patents, resorting rather to alternative IP competitive strategies. This, in turn, results in the undercapitalization of intellectual assets, thus creating hurdles for the development of capital venture markets. Using new data gathered from highly innovative SMEs in Latin America and the Caribbean, the authors bring a fresh cognitive approach towards understanding the institutional role of intellectual property, and outline various new policy recommendations.
Product Details :
Genre |
: Business & Economics |
Author |
: Ignacio De Leon |
Publisher |
: Springer |
Release |
: 2017-05-17 |
File |
: 177 Pages |
ISBN-13 |
: 9783319549064 |
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BOOK EXCERPT:
Innovative ideas provide solutions to problems that creators are passionate about, which stimulates the decision of technology-based company creation. This book explores the fundamental elements and economic valuation of technology-based startups and their immediate ecosystems. It covers all the phases and the required competencies for technological startup creation and development. This book also provides a comprehensive coverage of methods and recommendations for defining and assessing opportunities to create new tech companies for many young researchers or students aspiring to be innovators. Featuring contributions from financial market analysts, business professionals, and venture capitalists, this book benefits readers from different disciplines, technical or non-technical, associated with tech startup projects.
Product Details :
Genre |
: Business & Economics |
Author |
: Srikanta Patnaik |
Publisher |
: Springer Nature |
Release |
: 2023-10-13 |
File |
: 216 Pages |
ISBN-13 |
: 9783031403248 |