Textbook on the techniques of market study and marketing management - treats essentially the methodology of data analysis in market research. Bibliography. Pp. 169 and 170.

Annotated bibliography of publications relating to research into the organisation and operations of multinational enterprise issued from 1950 to 1967 and of research in progress - lists recommendations for future research projects based on the use of delphi technique developed by the rand corporation.

The book is written by three marketing professionals responsible for supporting ITT Europe's marketing thrust by evaluating new products, and forecasting and monitoring sales. Examples cover consumer, construction, business and capital goods and services, gathered from over 50 different subsidiaries in 16 European countries. This is essential reading for lecturers and students as well as professionals, with relevant exercises and full coverage of statistical techniques. The book is written by three marketing professionals responsible for supporting ITT Europe's marketing thrust by evaluating new products, and forecasting and monitoring sales. Examples cover consumer, construction, business and capital goods and services, gathered from over 50 different subsidiaries in 16 European countries. This is essential reading for lecturers and students as well as professionals, with relevant exercises and full coverage of statistical techniques. essential reading for lecturers and students over 50 examples taken from 16 different European countries full coverage of statistical techniques

For further information on this book, visit the website at: www.wiley.com/college/kotabe