Building upon recent German Studies research addressing the industrialization of printing, the expansion of publication venues, new publication formats, and readership, Market Strategies maps a networked literary field in which the production, promotion, and reception of literature from the Enlightenment to World War II emerges as a collaborative enterprise driven by the interests of actors and institutions. These essays demonstrate how a network of authors, editors, and publishers devised mutually beneficial and, at times, conflicting strategies for achieving success on the rapidly evolving nineteenth-century German literary market. In particular, the contributors consider how these actors shaped a nineteenth-century literary market, which included the Jewish press, highbrow and lowbrow genres, and modernist publications. They explore the tensions felt as markets expanded and restrictions were imposed, which yielded resilient new publication strategies, fostered criticism, and led to formal innovations. The volume thus serves as major contribution to interdisciplinary research in nineteenth-century German literary, media, and cultural studies.

A collection of new essays bringing into view the push and pull of the national and the international in the German-language cultural field of the period. The cultural formations of the so-called Age of Nationalism (1848-1919) have shaped German-language literary studies to the present day, for better or worse. Literary histories, German self-representations, the view from abroad - all of these perspectives offer images of a culture ever more concerned with formulating a coherent, nationally focused idea of its origins, history, and cultural community. But even in this historical moment the German-speaking territories were not culturally self-contained; international forces always played a significant role in the constitution of the so-called "German" literary and cultural field. This volume rethinks the historical period with fourteen case studies that bring into view the push and pull of the national and international in Germany, Austria, and Switzerland, undertaking a reframing of literary-cultural history that recognizes the interrelatedness of literatures and cultures across political and linguistic boundaries. Viewing even overtly national literary and cultural projects as belonging to an international system, these case studies examine the interrelations, organization, and positioning of the agents, forces, enterprises, and processes that constituted the German-language literary-cultural field, locating these ostensibly national developments within an inter- or even anti-national context.

Outreach Strategies and Innovative Teaching Approaches for German Programs explores recruitment, curricular design and student retention in modern language instruction by sharing best practices and a wide variety of pragmatic initiatives from teacher-scholars who have been involved in the successful building of German programs. With German programs facing dwindling grant monies as students across the country shift from the liberal arts into career-oriented fields, it is paramount to promote German programs vigorously, to offer courses that reflect and compel students’ interest, to keep students engaged in extracurricular activities and to establish a community of like-minded language learners. The combination of curriculum-based strategies coupled with innovative projects, and extracurricular and outreach activities is intended to serve as a guideline for teachers and scholars alike who are in need of best practices they can use to boost enrollment and attract and retain more students.

Special volume treating exemplars of the vast number of texts arising from historic and imaginary encounters between Jews and non-Jewish Germans, from the early modern period to the present.

How did German Jews present their claims for equality to everyday Germans in the first half of the nineteenth century? We Will Never Yield offers the first English-language study of the role of the German press in the fight for Jewish agency and participation during the 1840s. David Meola explores how the German press became a key venue for public debates over Jewish emancipation; religious, educational, and occupational reforms; and the role of Jews in German civil society, even against a background of escalating violence against the Jews in Germany. We Will Never Yield sheds light on the struggle for equality by German Jews in the 1840s and demonstrates the value of this type of archival source of Jewish voices that has been previously underappreciated by historians of Jewish history.

Despite its unabated popularity with audiences, slapstick has received rather little scholarly attention, mostly by scholars concentrating on the US theater and cinema traditions. Nonetheless, as a form of physical humor slapstick has a long history across various areas of cultural production. This volume approaches slapstick both as a genre of situational physical comedy and as a mode of communicating an affective situation captured in various cultural products. Contributors to the volume examine cinematic, literary, dramatic, musical, and photographic texts and performances. From medieval chivalric romance and nineteenth-century theater to contemporary photography, the contributors study treatments of slapstick across media, periods and geographic locations. The aim of a study of such wide scope is to demonstrate how slapstick emerged from a variety of complex interactions among different traditions and by extension, to illustrate that slapstick can be highly productive for interdisciplinary research.

Presenting new and diverse scholarship, this wide-ranging collection of 43 original chapters asks what European cinema tells us about Europe. The book engages with European cinema that attends to questions of European colonial, racialized and gendered power; seeks to decentre Europe itself (not merely its putative centres); and interrogate Europe’s various conceptualizations from a variety of viewpoints. It explores the broad, complex and heterogeneous community/ies produced in and by European films, taking in Kurdish, Hollywood and Singapore cinema as comfortably as the cinema of Poland, Spanish colonial films or the European gangster genre. Chapters cover numerous topics, including individual films, film movements, filmmakers, stars, scholarship, representations and identities, audiences, production practices, genres and more, all analysed in their context(s) so as to construct an image of Europe as it emerges from Europe’s film corpus. The Companion opens the study of European cinema to a broad readership and is ideal for students and scholars in film, European studies, queer studies and cultural studies, as well as historians with an interest in audio-visual culture, nationalism and transnationalism, and those working in language-based area studies.

Essays examining aspects of German book history -- in relation to writers, readers, and publishers -- from the 1780s to the 1930s.

This volume provides a comprehensive collection of articles which illuminate the history and development of marketing and marketing thought during the past century. The articles are international in scope, spanning a range of European countries, Japan and the US.