GET THE RESULTS YOU WANT IN MARKETING. FAST. Marketing is all about relationships - relationships with your customers, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True marketing successes go beyond your product and create customer relationships with the company itself. The key to acheiving this is to align your people, your processes and your company promises. Fast Track to Success: Marketing will teach you the key skills you need to excel in marketing and accelerate your career development. It includes: Marketing in a nutshell - a series of FAQs to give you a concise overview of the subject The top 10 tools and techniques you can use to help you develop your approach to marketing Advice on leading your team – how to decide your leadership style and build your team Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team Tips on how to progress your career, whether it’s your first 10 weeks in the job or whether you’re looking to get right to the top Don’t get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.Fast-Track-Me.com. EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER

EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER A complete resource to get ahead as a manager faster, bringing together the latest business thinking, practical techniques and cutting edge online material. Fast Track to Success: Managing covers all aspects of successful management including team leadership, finance, strategy and measuring results, as well as all types of management style both at a macro and micro level. • FAST TRACK books feature: - A combination of skills development and career development that includes a framework to help you develop your career as well as produce terrific results. - A clear structure which makes it easy to navigate information quickly. Summaries, quick tips, FAQs and Expert Voices help you find information quickly. - Fresh, contemporary full colour design. - Real life stories to give examples of what works and critically what doesn’t. - Custom-designed, highly interactive companion website www.fast-track-me.com

GET THE RESULTS YOU WANT IN STRATEGY. FAST. To move up the business ladder, you will need to get involved in creating strategy and gain experience in the more common strategic techniques. More importantly, you need to focus on the really valuable activities – good networking, crisp planning and effective implementation. Fast Track to Success: Strategy will teach you the key skills you need to excel in strategy and accelerate your career development. It includes: Strategy in a nutshell - a series of FAQs to give you a concise overview of the subject The top 10 tools and techniques to develop your approach to strategy Advice on leading your team – how to decide your leadership style and build your team Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team Tips on how to progress your career, whether it’s your first 10 weeks in the job or whether you’re looking to get right to the top Don’t get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.Fast-Track-Me.com. EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER

GET THE RESULTS YOU WANT IN SALES. FAST. Today’s successful salespeople sell solutions to their customers, rather than push products at them. To do this well you need a diverse range of skills. You need sharp business skills or else you’ll make few or poor sales and negotiating skills for the same reason. You need to be an excellent communicator, have a healthy level of confidence and be able to develop a feeling of empathy and rapport with the people you meet as you pursue sales. You need to be able to understand your customer's needs and wants, design a tailored solution for them and explain exactly what benefits they will derive from it. Fast Track to Success: Sales helps you do this by giving you an overview of best practice in all aspects of sales, along with practical advice on how to lead and manage a sales team. This practical, career-oriented book gets you up to speed on sales quickly. It gives you: Sales in a nutshell - a series of frequently-asked-questions to give you a concise overview of the subject The top 10 tools and techniques you can use to help you develop your approach to successful selling Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team Advice on leading your team – how to decide your leadership style and build your team Tips on how to progress your career, whether it’s your first 10 weeks in the job or whether you’re looking to get right to the top Don’t get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.fast-track-me.com. EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER The Fast Track books provide you with a complete resource to get ahead as a manager – faster. They bring together the latest business thinking, cutting edge online material and all the practical techniques you need to fast track your career. Specially designed to help you learn what you need to know and to develop the skills you need to get ahead, each book is broken down into 4 key areas: Awareness - find out where you are now and what you need to do to improve Business building - the tools and techniques you need to build up your skills Career development- learn the steps you should take now if you want to get ahead Director’s toolkit - tips to get you to the top. And make sure you stay there! Fast Track features include: The Fast Track Top 10 – a concise, cutting edge summary of the information you need to shine Quick Tips and FAQs – a short cut to practical advice from people who have been there before you and succeeded Real life stories to give examples of what works – and critically, what doesn’t Practical career guidance including a framework of objectives for your first 10 weeks in a new role Expert Voices – to give you the state of the art view from today’s leading experts Visit the companion web-site www.Fast-Track-Me.com to learn more about the books and explore the business methods, tools and techniques contained in each book – log on now to get on the Fast Track today. About the authors John is a Senior Management Consultant with Mercuri International, one of the world's largest sales consultancies. At Mercuri he is actively involved with selling as well as developing and delivering sales and sales management training workshops to companies across all industries arou

Real world marketing for real world professionals – everything you need to know to be the best in the business. Marketing has never been more pressured than it is today, and . as a marketing professional, you are increasingly expected to do more for less and The Secrets of Success in Marketing is the book to offer some relief. These are the real secrets, all learned from years of experience and successful marketing, and they’re the secrets that the seriously successful use to stay ahead of the game. A practical, project-based approach creates a series of self-contained guides to planning, implementing and managing consumer and business-to-business marketing projects – ideal for busy marketing professionals who want fast, focussed advice. Real-life examples and case studies are drawn from market leaders in a variety of sectors, and this insight combined with the expert experience of a renowned author create a unique approach to teaching the core skills of marketing.

A practical and clear guide showing you how to lead and secure a win: win outcome in all your business deals. This book will take you through the steps, actions and communications skills necessary to ensure successful business negotiations. Introducing a four-phase process that underpins successful negotiations and sharing the practices and actions of highly effective negotiators in a straightforward and practical manner, this detailed, step by step guide will help you go into negotiations fully equipped with the key tools that you need to secure a win: win outcome.

Included in the Independent’s ‘Top Ten Business Start Up Books’ 2012 Short, punchy and practical, this book is packed with powerful tools, techniques and ideas that will get you ready to launch your business in just 60 days. With useful advice on everything you need to make your business happen, from marketing, to logo design, accounts, registration, e-commerce and everything else in-between.

‘As comprehensive an introduction to setting up a business as anyone could need.’ The Daily Telegraph ‘The Wisden of the small business world, threaded through with common sense practical advice.’ The Daily Mail ‘A must for any small business owner.’ Federation of Small Businesses Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of The Financial Times Guide to Business Start Up on your shelf. Annually updated, this edition covers all the latest legal and financial changes you need to be aware of following the 2014 Budget. This guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, building customer relationships, developing your online presence and much more. Everything you need to know to make your start up a success.

GOLD BOOK AWARD WINNER, BEST NEW BUSINESS BOOK: PINNACLE, FALL 2021 Do you want to create a short book rapidly ... and still get massive results? You are in the right place! This short book, MARKETING FASTRACK, attracted $250,000 of new business in just 90 days. Do you want more clients, patients, and customers? Do you want to create a lead magnet? This book is a must-read. You will get to see the exact words, email, video, and follow-up sequence so you can model success. See how you could attract new business with a short book you can create over a weekend. Bestselling award-winning author Aurora Winter, MBA, reveals how to use storytelling for business success. Aurora is a successful serial entrepreneur. She helps her clients turn their words into wealth, wisdom, and wonder. Now she would like to help you. MARKETING FASTRACK reveals how she used a little book as a lead magnet to launch a successful new business, and she shows you how you can do the same. LEARN: * Why a book is the best marketing tool for experts, entrepreneurs, leaders, and professionals * 3 marketing mistakes even smart people make (and what to do instead) * How to use a short book to attract new business * Ways you can benefit from becoming a published author * Why combining online and offline marketing works best. * How to create a book the easy way by speaking (rather than typing) * Actual results achieved by a book based on ONLY ONE HOUR of talking * And more! "This little gem of a book is not some ivory-tower theory but is written by a go-getter with a track record of success." - Kelly Sullivan Walden, bestselling author "Aurora Winter is a marketing expert who has launched three 7-figure businesses. She has a simple 3-step recipe you can use right away." - Jenny Toste, CBS-TV "Aurora gives you step-by-step instruction to leverage your talents and skills so you can move forward." - Diane Burton, bestselling author, TEDx speaker This short book is a quick, easy read for busy entrepreneurs, experts, and other professionals. Do yourself a favor and start reading MARKETING FASTRACK today!