This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.

TRB’s Airport Cooperative Research Program (ACRP) Report 44: A Guidebook for the Preservation of Public-Use Airports describes why public-use airports close and identifies measures and strategies that can be undertaken to potentially help preserve and prevent an airport closure.

Strategies: Aviation and Tourism Perspectives offers a contemporary global vision of airport marketing strategies in the context of the aviation and tourism sectors.

The Routledge Companion to Air Transport Management provides a comprehensive, up-to-date review of air transport management research and literature. This exciting new handbook provides a unique repository of current knowledge and critical debate with an international focus, considering both developed and emerging markets, and covering key sectors of the air transport industry. The companion consists of 25 chapters that are written by 39 leading researchers, scholars and industry experts based at universities, research institutes, and air transport companies and organisations in 12 different countries in Africa, Asia-Pacific, Europe and North America to provide a definitive, trustworthy resource. The international team of contributors have proven experience of research and publication in their specialist areas, and contribute to this companion by drawing upon research published mainly in academic, industry and government sources. This seminal companion is a vital resource for researchers, scholars and students of air transport management. It is organised into three parts: current state of the air transport sectors (Part I); application of management disciplines to airlines and airports (Part II); and key selected themes (Part III).

Managing Airports presents a comprehensive and cutting-edge insight into today's international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes behind running a successful airport. This 4th edition has been fully revised and updated to reflect the many important developments in the management of airports and issues facing the aviation industry since the 3rd edition. The 4th edition features: New content on: coping with an increasingly volatile and uncertain operating environment, social media and other trends in technology, the evolving airport-airline relationship, responding to sustainability pressures and new security policies. New chapter focused solely on service quality and the passenger experience. This is to reflect the increasing need for airports to offer wide ranging and quality services to their diverse customer base to remain competitive and to achieve high satisfaction levels. Up dated and new international case studies to show recent issues and theory in practice. New case studies on emerging economies such as China, India and Brazil. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.

"ACRP Report 58 provides an overview of policy issues affecting airport administrative and operational decisions and provides airport policy leaders, stakeholders, and policy-related decision makers a common framework to understand administrative and operational necessity, thereby helping them make better informed policy decisions"--Foreword.

Managing Airports presents a comprehensive and cutting-edge insight into today’s international airport industry. Approaching management topics from a strategic and commercial perspective, rather than from an operational and technical viewpoint, the book provides an innovative insight into the processes behind running a successful airport. This fifth edition has been fully revised and updated to reflect the many important developments in the management of airports including: • New content on: evolving airline models and implications for airports, self-connection, digital marketing, sensor and beacon technology, policy decisions and economic benefits, and climate change adaptation. • Updated and expanded content on: airport privatisation, economic regulation, technology within the terminal, non-aeronautical innovations, service quality and the passenger experience. • New and updated international case studies to show recent issues and theory in practice. Updated case studies from emerging economies such as China, India, and Brazil. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.

Aircraft Leasing Operations under International Air Law is a comprehensive guide that provides readers with a detailed understanding of the aviation industry, conventions and protocols, and the impact of the Cape Town Convention on aircraft financing. This book is an essential resource for anyone interested in the aviation industry, including students, professionals, and enthusiasts. The book is divided into seven chapters, each of which covers a specific aspect of the aviation industry. Chapter 1 provides a synopsis of the book, outlining the key topics covered in each chapter. Chapter 2 provides an introduction to the aviation industry, including its history, growth, and current state. This chapter also covers the various types of aircraft and their uses. Chapter 3 provides a comprehensive overview of business aviation worldwide, including its history, growth, and current state. This chapter also covers the various types of business aircraft and their uses. Chapter 4 covers the Convention and Protocol, which is an international treaty that governs the financing and leasing of aircraft. This chapter provides readers with a detailed understanding of the key provisions of the Convention and Protocol and their impact on aircraft financing. Chapter 5 covers the impact of the Cape Town Convention on aircraft financing. This chapter provides readers with a detailed understanding of the key provisions of the Convention and their impact on aircraft financing. Chapter 6 covers the Protection and Enforcement of Interests in Aircraft Objects Bill, 2022, which is a proposed law that seeks to protect the interests of aircraft lessors and financiers. Finally, Chapter 7 provides a conclusion to the book, summarizing the key topics covered in each chapter and providing readers with a comprehensive understanding of the aviation industry, conventions and protocols, and the impact of the Cape Town Convention on aircraft financing. In conclusion, Aircraft Leasing Operations under International Air Law is an essential resource for anyone interested in the aviation industry. This book provides readers with a comprehensive understanding of the aviation industry, conventions and protocols, and the impact of the Cape Town Convention on aircraft financing. Whether you are a student, professional, or enthusiast, this book is a must-read for anyone interested in the aviation industry.