Walks you through the direct marketing process. References hundreds of "next-step" resources. Includes actual case studies of U.S. companies currently taking advantage of the Canadian marketplace. Covers: the market research process; the direct marketing process; pricing, selling, and shipping the product; and accounting and legal issues. Extensive information on U.S. Postal Services resources for inexpensive shipping to Canada. Comprehensive!

Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.

Written in the early 1980s, author I.A. McDougall shows that as an import-dependent country, Canada was ill-prepared for possible disruptions in its oil supply. McDougall envisioned a future in which superpower rivalry over dwindling world reserves, coupled with rationing of supply by OPEC members and volatility in the Persian Gulf, would make Canada's dependence on foreign oil increasingly precarious. He asserted that the contemporary Liberal government's National Energy Program was a usueful first step in promotion an independent energy strategy. Marketing Canada's Energy is a passionate addition to the lively debate over Canada's independence during the 1980s.

Includes articles on international business opportunities.

We often picture life on the Canadian home front as a time of austerity, as a time when women went to work and men went to war. A Small Price to Pay, the first full-length study of consumer culture in wartime Canada, explodes this myth of home front sacrifice by bringing to light the contradictions of consumer society during the Second World War. Wartime governments pressured Depression-weary citizens to save for the sake of the nation, but Canadians had money in their pockets after years of want, and the fantasy realm of advertisements promised them fresh groceries, glamorous movies, and new cars and appliances. Graham Broad reveals that our “greatest generation” was not impervious to temptation but rather embarked on one of the biggest spending booms in our nation’s history. Cutting through the fog of patriotic enthusiasm, this richly illustrated book reveals that the consumer-spending boom of the 1950s and 1960s was not a “postwar” phenomenon after all.