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BOOK EXCERPT:
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Product Details :
Genre |
: Business & Economics |
Author |
: Dinesh K. Gupta |
Publisher |
: Walter de Gruyter |
Release |
: 2006 |
File |
: 448 Pages |
ISBN-13 |
: 3598117531 |
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BOOK EXCERPT:
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Dinesh K. Gupta |
Publisher |
: Walter de Gruyter |
Release |
: 2013-06-25 |
File |
: 424 Pages |
ISBN-13 |
: 9783110281040 |
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BOOK EXCERPT:
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Darlene E. Weingand |
Publisher |
: Littleton, Colo. : Libraries Unlimited |
Release |
: 1987 |
File |
: 176 Pages |
ISBN-13 |
: UCAL:B4327781 |
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BOOK EXCERPT:
Product Details :
Genre |
: Information science |
Author |
: Cuadra Associates |
Publisher |
: |
Release |
: 1982 |
File |
: 68 Pages |
ISBN-13 |
: UIUC:30112018558574 |
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BOOK EXCERPT:
Entries cover important individuals, institutions, organizations, technologic developments, concepts, procedures, and libraries around the world.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: American Library Association |
Publisher |
: Chicago : American Library Association ; London : Adamantine Press |
Release |
: 1986 |
File |
: 936 Pages |
ISBN-13 |
: UOM:39015064855367 |
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BOOK EXCERPT:
Product Details :
Genre |
: Information science |
Author |
: |
Publisher |
: |
Release |
: 2008 |
File |
: 534 Pages |
ISBN-13 |
: UOM:39015079674613 |
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BOOK EXCERPT:
Product Details :
Genre |
: Academic libraries |
Author |
: Dorothea Sommer |
Publisher |
: |
Release |
: 2000 |
File |
: 272 Pages |
ISBN-13 |
: STANFORD:36105110208035 |
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BOOK EXCERPT:
This text provides a link between information professionals and information-related work. It represents international practice and developments in the area. Four themes run through the book: customer focus; marketing of services; quality assurance; and applications through emerging infrastructure.
Product Details :
Genre |
: Business & Economics |
Author |
: Raymond John Prytherch |
Publisher |
: Routledge |
Release |
: 1998 |
File |
: 440 Pages |
ISBN-13 |
: IND:30000060903188 |
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BOOK EXCERPT:
Product Details :
Genre |
: Information services |
Author |
: |
Publisher |
: |
Release |
: 1995 |
File |
: 206 Pages |
ISBN-13 |
: IND:30000055957868 |
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BOOK EXCERPT:
Product Details :
Genre |
: Information services |
Author |
: |
Publisher |
: |
Release |
: 2009 |
File |
: 684 Pages |
ISBN-13 |
: STANFORD:36105132416418 |