This book explores the ways in which gender informs the definition and organization of management work, with specific attention to marketing. Drawing on original case studies, Chalmers examines how marketing personnel in particular firms appeal to valued and emotionally charged masculine meanings and identifications in their efforts to define the boundaries of their work activity and to establish marketing's managerial credentials against the claims of competing management occupations. By focusing on this interpenetration of masculinity projects and managerial politics, the study breaks new ground, illustrating that gender is a particularly flexible and potent resource for use in the competitive struggles shaping what management is, who manages, and how. Through the use of detailed case studies, the author takes a thorough look at the way marketing departments have emerged within companies and how marketing personnel have tried to carve out a niche for themselves by using gendered discursive techniques. The use of such strategies is aimed at securing a more crucial management role within a company, structuring boundaries and internal divisions of marketing work, shaping how various tasks are consolidated into marketing jobs, and creating distinct realms of masculine and feminine activity. As more and more women enter the field of marketing, they must navigate their way through this gendered terrain where marketers are expected to be assertive and forceful and women are expected to be feminene and supportive. Chalmers carefully traces these management politics and gendering processes in an effort to explain how gender informs the definition and organization of managing work.

Using contemporary gender theory to examine gender and rurality beyond that of simply women/femininities, this illuminating book accurately locates the subject of masculinities within the rural/agricultural context. While there has been a wealth of literature on men and masculinities published in recent years, the climate of ideas has been typically experienced through an urban lens. This book therefore investigates new conceptual territory. Embedded in the literature on gender and rurality as well as the scholarship on gender and organizations/management, the book draws on an in-depth ethnographic study of gender relations in Australian agricultural politics. It will speak to academic audiences in rural social sciences, gender studies and management/organization studies.

How do we learn what it means to be a man? And how do we learn to question what it means to be a man? This collection comprises a set of original interdisciplinary chapters on the linguistic and cultural representations of queer masculinities in a range of new and older media: television, film, online forums, news reporting, advertising and fiction. This innovative work examines new and emerging forms of gender hybridisation in relation to complex socialisation and immigration contexts including the role of EU institutions in ascertaining asylum seekers’ sexual orientation, and the European laws on gender policy. The book employs numerous analytical approaches including critical discourse analysis, corpus linguistics, multimodal analysis, literary criticism and anthropological and social research. The authors show how such texts can disrupt, question or complicate traditional notions of what it means to be a man, queering the idea that men possess fixed identities or desires, instead arguing that masculinity is constantly changing and negotiated through the cultural and political overlapping contexts in which it is regularly produced. These nuanced analyses will bring fresh insights for students and scholars of gender, masculinity and queer studies, linguistics, anthropology and semiotics.

Fashionable Masculinities explores the expression of masculinities through constructions of fashion, identity, style and appearance. Essays include musical pop sensation Harry Styles, rapper and producer "Puff Daddy" Sean Combs, lumbersexuals, spornosexuals, sexy daddies, and aging cool black daddies. This book interrogates and challenges the meaning of masculinities and the ways that they are experienced and lived.

This book explores the socio-historical and cultural formation, enactment and representation of masculinities in a range of sites, both in the past and today. In so doing, the author draws on a wide range of resources, including literature, film, historical material, before giving students ideas and guidelines to enable them to carry out their own research.

When medicalization—the characterization of human traits in terms of disease and ailment—first appeared as a concept in the 1970s, most social science gender scholarship focused on female or genderless bodies. The work on men, health, and medicine was scant and tended to depict masculinity as intrinsically damaging to men's health. Medicalized Masculinities considers how these threads in scholarship failed to consider the male body adequately and presents cutting-edge research into the definition and regulation of masculinity by medicine. Renowned health and gender studies experts examine medicalized conditions such as balding, aging, and other dimensions of the life cycle in the tradition of the sociology of health and gender.

Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups. Hirschman selects a masculine prototype brand from each category and presents a detailed analysis of the images, language and marketing actions used to create the brand's masculinity over time. Using her method, marketers for other brands will be equipped to enhance the masculine status of their brands, as well. Branding Masculinity proposes that masculine brands are made, not born. Masculinity is an enduring cultural ideal which can be attached to a variety of products and brands by the appropriate use of symbols, icons and images. Scholars from various disciplines within the fields of branding, marketing, public relations and corporate identity will see this book as vital in continuing the academic discourse in the field. It will serve as a respected reference resource for researchers, academics, students and policy makers, alike.

Masculinity is gaining increasing popular and academic interest. At one level, football hooligans, absent fathers, 'Essex man' and 'new men' are regular media presences. At the same time, masculinity is the subject of increasingly sophisicated theoretical discussion, and there are a wide range of accounts of what masculinity means. Understanding Masculinities is the first introductory text to examine the range of different theoretical and methodological approaches to the understanding of masculinity. It brings together overviews of the key theoretical debates with new empirical material, focusing on different social and cultural arenas, and the wide range of masculinities which exist. It discusses education, unemployment, sport, sexuality, HIV, and black masculinities. Understanding Masculinities critically explores the gendered and sexual dynamics of these masculinities, challenging and transforming our conventional assumptions. Understanding Masculinities will be important reading for undergraduate and masters students of sociology, women's studies, gender and psychology. It will also be of interest to anyone concerned with broadening their understanding of masculinity.

Intended for courses in Gender Studies, this text is a collection of articles and short stories from many sources and disciplines, including sociology, medicine, history, philosophy, education, cultural studies, and biology, and fiction. It enables students to focus attention on the meanings of masculinity in the United States.

This Handbook provides new theoretical and empirical insights into men, men’s practices and masculinities across many kinds of organizations and forms of organizing. Most mainstream studies of organizations, leadership and management do not seem to notice they are often talking a lot about men and masculinities. The Handbook challenges this general tendency to avoid gendering men by bringing together a range of theoretical and methodological approaches that: engage with not only formal organizations, such as businesses and state organizations, but also processes of organizing within and beyond organizations; address emergent and future issues on men, masculinities and organizations, such as tech masculinities, men’s emotions, sexualities and violences, animal advocacy and environmental issues, and men and masculinities in pandemics. Targeted at scholars, policymakers, practitioners and students interested in links between men, masculinities, organizations and organizing, this landmark Handbook is an invaluable resource for those working in and beyond such fi elds as gender studies, organization, leadership and management studies, political science, sociology, social and public policy, and social movement studies.