Marketing Recorded Music

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BOOK EXCERPT:

This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.

Product Details :

Genre : Music
Author : Tammy Donham
Publisher : CRC Press
Release : 2022-06-12
File : 519 Pages
ISBN-13 : 9781000585001


Record Label Marketing

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BOOK EXCERPT:

Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. Record Label Marketing... * Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior * Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project * Presents vital information on label publicity, advertising, retail distribution and marketing research * Introduces you to industry resources like NARM, RIAA, and the IFPI * Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities * Reveals how successful labels use video production, promotional touring and special products to build revenue * Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.

Product Details :

Genre : Business & Economics
Author : Thomas William Hutchison
Publisher : Taylor & Francis
Release : 2006
File : 428 Pages
ISBN-13 : 9780240807874


Marketing Recorded Music

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BOOK EXCERPT:

This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.

Product Details :

Genre : Music
Author : Tammy Donham
Publisher : CRC Press
Release : 2022-06-12
File : 602 Pages
ISBN-13 : 9781000585148


The Complete Guide To Starting A Record Company

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The definitive guide to starting your own record company.

Product Details :

Genre : Music trade
Author : Keith Holzman
Publisher :
Release : 2004
File : 244 Pages
ISBN-13 : 9780974658001


Marketing In Creative Industries

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BOOK EXCERPT:

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and identifying and recommending a suitable managerial model for effective marketing. Based around three key concepts of creativity, customer experience and customer value, this model provides students with the analytical and decisional tools necessary to succeed in creative industries. Written by an author with a depth of teaching and consulting experience in the field, Marketing in Creative Industries offers invaluable insight into creative and cultural industry marketing. It is an ideal textbook for undergraduate and postgraduate students taking modules in marketing.

Product Details :

Genre : Business & Economics
Author : Gabriele Troilo
Publisher : Bloomsbury Publishing
Release : 2017-09-16
File : 384 Pages
ISBN-13 : 9780230380233


An Introduction To The Entertainment Industry

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BOOK EXCERPT:

Whether it's a favorite television show, an artist at the top of the music charts, a best-selling book, or a hometown sports team, we love entertainment. It's big business and in this accessible introduction, Andi Stein and Beth Bingham Evans give readers a glimpse inside the industry, to better understand how each segment operates and the challenges and trends it faces. Each chapter addresses a different segment of the entertainment industry including: - Film - Television - Radio - Theatre - Music - Travel/Tourism - Sports The book is designed as an introductory text for entertainment courses and as an overview of the industry for those looking to pursue careers in the field of entertainment. A list of resources is provided at the end of each chapter.

Product Details :

Genre : Games & Activities
Author : Andi Stein
Publisher : Peter Lang
Release : 2009
File : 332 Pages
ISBN-13 : 1433103400


Marketing

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BOOK EXCERPT:

The Student CD-ROM is an interactive, multimedia supplement. It puts chapter concepts and issues into action, driving home text topics with its full-color ads, figures, graphs, and other text material, video clips, and outside material. In addition, a skeletal marketing plan is included.

Product Details :

Genre : Business & Economics
Author : Michael R. Czinkota
Publisher : South Western Educational Publishing
Release : 2000
File : 696 Pages
ISBN-13 : 0030211093


2007 Songwriter S Market

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Genre : Music
Author : Ian Bessler
Publisher : Writers Digest Books
Release : 2006-11-01
File : 432 Pages
ISBN-13 : UOM:49015003227460


1997 Songwriter S Market

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BOOK EXCERPT:

Songwriters will discover where--and how--to place their songs with this completely up-to-date marketing guide. The 2,500 listings--500 of which are new--feature song markets--including music publishers, record companies, record producers, and others--with current submission requirements and tips from buyers; organizations, workshops, and conferences; and contests and awards. Illustrations.

Product Details :

Genre : Popular music
Author : Cindy Laufenberg
Publisher : Writer's Digest Books
Release : 1996-09-15
File : 556 Pages
ISBN-13 : UCAL:$B214839


Songwriter S Market 1996

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BOOK EXCERPT:

Songwriters will find the inside tips on how--and where--to place their songs, in more than 2,200 up-to-date listings of song markets, songwriter organizations, contests and workshops, and more.

Product Details :

Genre : Business & Economics
Author : Cindy Laufenberg
Publisher :
Release : 1995
File : 526 Pages
ISBN-13 : 089879711X