Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. - Includes web extras, tables, problem and solution exercises - Contains extensive references to real-world examples of good practice - Details practical examples and case summaries from leading libraries - Explores the importance of marketing and promoting academic libraries - Provides resources for readers to help create marketing plans

Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books, open access, globalization, self-publishing, and other trends; needs assessment, policies, and selection sources and processes; budgeting and fiscal management; collection assessment and evaluation; weeding, with special attention paid to electronic materials; collaborative collection development and resource sharing; marketing and outreach; self-censorship as a component of intellectual freedom, professional ethics, and other legal issues; diversity and ADA issues; preservation; and the future of the field. Additional features include updated vendor lists, samples of a needs assessment report, a collection development policy, an approval plan, and an electronic materials license.

This book helps readers explore how public librarians have reinvented the ways they bring people and information together to meet 21st-century challenges. Public Libraries in the 21st Century provides an up-to-date picture of what the public library is today, what the public librarian needs to know, and how to apply that knowledge. The book offers a thought-provoking exploration of the social, political, economic, cultural, and technological influences that determine the role of the public library in our society. It also looks at ways in which that role continues to change to meet new challenges, while always keeping true to the mission of bringing people and information together. Beginning in the latter half of the 20th century, the library reinvented and repositioned itself to be a force for people and their interaction with information. To illuminate that process, the book outlines the history and purpose of the public library. Issues of leadership, planning, decision making, organizing, and staffing are discussed, as is the impact of technology on how the library is managed and how it serves the community.

Creative Management of Small Public Libraries in the 21st Century isan anthology on small public libraries as centers of communities serving populations under 25,000 that make up most of the public library systems in the United States. A wide selection of topics was sought from contributors with varied backgrounds reflecting the diversity of small public libraries. The thirty-two chapters are arranged: Staff; Programming; Management; Technology; Networking; Fundraising; User Services and provide tools to lead a local public library with relevant and successful services. This volume shares a common sense approach to providing a small (in staff size or budget) but mighty (in impact and outcome) public library service. The contributors demonstrate that by turning the service delivery team outward to the community with enthusiasm and positive energy, it is possible to achieve significant results. Many chapters summarize best practices that can serve as checklists for the novice library director or as a review for the more seasoned manager working through new responsibilities. Chapters are tactical, focusing on specific issues for managers such as performance evaluations, effective programming, or e-reader services. Time management is crucial in a small or rural public library as well as the challenges associated with managing Friends and volunteers. While most public libraries do not have the resources to satisfy customer expectations for instant gratification, ultra-convenience and state-of-the-art technologies, The authors of this book details strategies and methods for providing top-notch customer service while moving beyond customer service to the creation of meaningful customer relationships. This volume makes an important contribution to the literature by reminding us that public libraries transform communities of every size. In fact, never before has the role of the public library been a more critical thread in the fabric of community life.

A collection of articles written by leading experts in the school library field that explain how school teachers, librarians, and administrators can work together to improve library services and meet the needs of all students.

Public libraries have historically faced challenges as viable units in local government. As society struggles with issues related to the scope and effectiveness of government, librarians must ask, “How and why will communities support public libraries in the 21st century?” Public Library Administration Transformed covers public library administration in a comprehensive and detailed manner Chapters cover: administrative functions of the library public finance administrative law library governance human resources leadership strategic planning program management and evaluation marketing and public relations intergovernmental relations cooperative government The discipline of public administration develops skills that are vital to successful libraries. Grounded in the context of public administration, this book provides a framework for future library services, focusing on effective public sector skills, organizational and service innovation, information technology, readers, and the full range of library constituents. Suitable for use in public library classes, exam copies are available to qualified instructors of such courses upon request.

The field of library and information science is experiencing significant and continued transformation as a result of advancements in digital technology. Adapting to new technologies is crucial for librarians and other information professionals, but there exists a particularly acute gap in technology adoption among developing countries. Library and Information Science in Developing Countries: Contemporary Issues explores the relationship between global technology development and the impact of new technologies on library practice, library education, and information science. Book chapters and case studies in this work provide insight to and support for practitioners and executives concerned with the management of knowledge, information, and organizational development in different types of work environments and learning communities.

Public Libraries in the 21st Century presents a comprehensive analysis of the impact of recent policy initiatives directly targeted at public libraries along with broader developments in the public sector environment within which they operate. Key features include: ¢ An exploration of the context within which public libraries are operating and analysis of their role in local and national life; ¢ Examples of best practice in service delivery; ¢ Evaluation of the challenges and opportunities confronting public library managers; ¢ Wide ranging coverage, including information from published and unpublished sources, supplemented by interviews with key stakeholders in the public library sector. The book provides a unique and thorough guide to the contemporary discourses surrounding issues of identity, social purpose, value and strategy facing the public library service.

Experienced authors describe all aspects of a personal librarian program, including potential campus partners, diverse student populations, marketing approaches, technology integration, various assessment methods, and common pitfalls and how to avoid them. In order to get the most out of their research, students need to understand the depth of resources and services available to them. Personal librarian programs help students—especially new ones—to feel welcome in the library and comfortable asking for assistance. They provide enhanced support and serve as students' point of contact to help them build the information literacy skills necessary to successfully navigate their academic path. Personal Librarians: Building Relationships for Student Success focuses on specific ways to connect with and to engage first-year and other new-to-campus students. The authors provide concrete guidance, informed by interviews with other librarians who have successfully implemented such programs, for librarians wishing to begin or expand programs of their own. Personal librarian programs provide opportunities for the proactive to build relationships that grow student confidence as future needs arise—and the authors, who coordinate personal librarian programs at their own institutions, demonstrate how well they work.

Compact yet remarkably comprehensive, this book covers all the major aspects of school library services, from administration to instruction focused from the elementary school librarian perspective—now updated and expanded to include the latest developments in makerspaces, the Common Core, social networking, and eBooks. How do you accomplish a technology transformation at a time when budgets are extremely limited? What is the proper location for web-based social networking in the school library? What are the best practices for working together with students, parents, and educators? The 21st-Century Elementary School Library Program: Managing for Results is an invaluable resource for answers to these and many more questions, as it brings together in one volume the advice and insights you need to bring your library into the new century. This invaluable guide provides tips and techniques, forms and templates, and advice on everything from staffing and budgeting to collaborating with teachers and other libraries, to Web 2.0 and other new computer tools for building collections and devising special programs. Whether you are just getting started or are a library veteran seeking effective program renewal, this book belongs on your shelf.