Find your company’s niche in the marketplace when you discover what your customers want, need, and can afford--and then give it to them! Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. However, the key to successful marketing and a successful business is already knowing that what you are offering is what the public has been searching for! Renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their strategic marketing results. In Marketing, Tracy helps you discover how to: Build your customer base Set yourself apart from the competition Use market research and focus groups to fuel better decisions Fulfill a basic emotional need for buyers Determine the correct price point for your offerings Make the most of your distribution channels Give customers a reason to switch from your competitors, and more! Complete with time-tested marketing strategies and Tracy’s trademark wisdom, Marketing is a practical pocket guide that shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

The performance difference between the top salespeople in the world and the rest is smaller than you may think. Learn where you can elevate your game today and reach unprecedented new heights. Did you know that the 80/20 rule applies to the world of sales too? Eighty percent of all sales are made by only twenty percent of salespeople. How are they raking in so much money though, and how can others join them? Sales trainer extraordinaire Brian Tracy has spent years studying the world’s best salespeople and their methods to discover that the difference between the top 20 and the bottom 80 boils down to only a handful of critical areas in which the top professionals perform better than their peers. In this compact and convenient guide, Tracy shares 21 tried-and-true techniques that can help any salesperson gain that winning edge. In Sales Success, you will learn how to: Set and achieve clear goals Develop a sense of urgency and make every minute count Know your products inside and out Analyze your competition Find and quickly qualify prospects Understand the three keys to persuasion Overcome the six major objections, and much more! Packed with proven strategies and priceless insights, Sales Success will get you planted firmly on the path to success, making more money than you thought possible and greater career satisfaction than you ever believed you would find.

The Brian Tracy Success Library, powerful, practical and pocket-sized, the Brian Tracy Success Library is a fourteen-volume series of portable, hardbound books that interweave nuggets of Tracy’s trademark wisdom with engaging real-life examples and practical tools, tactics and strategies for learning and honing basic business skills. This is a powerful, handy, reference series for managers, professionals, employees just about anyone who wants a quick, easy, reliable and effective overview of and insights into aspects critical to business. The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need and can afford and then give it to them you will achieve outstanding results. Practical and handy, this indispensable guide is packed with time-tested marketing strategies and shows you how to overcome the competition, increase sales and profitability and dominate your market niche. Brian Tracy, through his trademark wisdom, presents 21 powerful ideas you can use to immediately improve your strategic marketing results. In Marketing, you'll discover how to: Build your customer base Set yourself apart from the competition Answer three crucial questions about any new product or service Use market research and focus groups to fuel better decisions Fulfil a basic emotional need for buyers Determine the correct price point for your offerings Become truly customer-focused Make the most of your distribution channels Master the concepts of specialization, differentiation, segmentation and concentration Give customers a reason to switch from your competitors and much more.

Taking control of your company’s destiny starts with planning strategically from the beginning. How will you determine if your company has succeeded if you can’t base its performance on a well-defined business strategy? A strategic plan, established at your venture’s birth, helps crystalize the future of the organization--mapping a clear path from where the company stands today to where you wish it to be. Setting a business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company’s success. In Business Strategy, Tracy will help you discover how to: Ask the five key questions vital to any strategic plan Determine a corporate mission that lifts and inspires people Define themselves in relation to their competition Reposition their business with new products, services, and technology Anticipate crises, and more! Incorporating wide-ranging examples--from Alexander the Great to IBM to General Electric--this concise, practical guide gives readers proven ideas for increasing their company’s bottom line and maximizing their strengths and opportunities. The path to success starts at the beginning!

Few things have as broad an effect on your life and career as the ability to negotiate well.? The art of negotiation has become an essential element of almost all our interactions in every area of life. Enhancing our ability to negotiate effectively affects not only business contracts and career opportunities but also our personal relationships. Those who don't negotiate well risk falling victim to those who do. Success expert Brian Tracy has negotiated millions of dollars’ worth of contracts during his career and has learned firsthand all the tips, tools, strategies, and things to avoid that are necessary for anyone to become a master negotiator. In Negotiation, Tracy will show you how to: Utilize the six key negotiating styles Harness the power of emotion in hammering out agreements Prepare like a pro and enter any negotiation from a position of strength Gain clarity on areas of agreement and disagreement Develop win-win outcomes Know when and how to walk away Apply the Law of Four, and much more Within the pages of this practical and concise guide, begin mastering the art of negotiation. No other life skill can impact you as broadly as learning how to negotiate well--saving you time and money, making you more effective in all areas of life, and contributing substantially to your career. Negotiation puts the power of negotiation right in your hands.

‘பிரையன் டிரேசி வெற்றி நூலகம்’ என்ற தலைப்பில் வெளிவந்துள்ள ஏழு புத்தகங்கள் மேலாளர்களுக்கும் தொழில்முறையாளர்களுக்கும் ஊழியர்களுக்கும் பெரிதும் உதவக்கூடிய சக்திவாய்ந்த கையேடுகள் என்றால் அது மிகையல்ல. வியாபாரம் தொடர்பான முக்கியமான அம்சங்கள் குறித்த நம்பகமான உள்நோக்குகளை விரைவாகவும் சுலபமாகவும் பெற விரும்புகின்ற எவரொருவரும் படிக்க வேண்டிய புத்தகங்கள் இவை. கைக்கு அடக்கமான இந்நூல்கள், அடிப்படை வியாபாரத் திறமைகளைக் கற்றுக் கொள்ளவும் அவற்றை மெருகேற்றவும் உதவக்கூடிய உண்மையான எடுத்துக்காட்டுகளும் நடைமுறை உத்திகளும் நிரம்பப் பெற்றுள்ளன. அந்த வரிசையில் இடம்பெற்றுள்ள ‘சந்தை நிர்வாகம்’ எனும் இந்நூலில், உங்கள் தொழிலின் வெற்றி உங்களுடைய சந்தை நிர்வாகத்தின் வெற்றியையே முழுமையாகச் சார்ந்துள்ளது என்பதை பிரையன் டிரேசி தெள்ளத் தெளிவாக எடுத்துரைக்கிறார். வாடிக்கையாளர்கள் என்ன விரும்புகிறார்கள், அவர்களுக்கு என்ன தேவை, அவர்களின் வாங்குசக்தி எவ்வளவு போன்றவற்றை உங்களால் துல்லியமாகக் கணிக்க முடிந்து, அவற்றைக் கச்சிதமாக நிறைவேற்றுகின்ற விதத்தில் உங்கள் பொருட்களை உங்களால் அவர்களுக்கு வழங்க முடிந்தால், நீங்கள் உங்கள் தொழிலில் பிரம்மாண்டமான வெற்றியைப் பெறுவீர்கள். உங்கள் தொழிலில் நீங்கள் உடனடியாக நடைமுறைப்படுத்தத்தக்க சக்திவாய்ந்த 21 உத்திகள் இதில் இடம்பெற்றுள்ளன. அவற்றில் இவையும் அடங்கும்: • சந்தை ஆய்வுகளின் அடிப்படையில் சிறப்பான தீர்மானங்களை மேற்கொள்ளுவது எப்படி • வாடிக்கையாளர்களின் உணர்வுபூர்வமான தேவைகளை நிறைவேற்றுவது எப்படி • வாடிக்கையாளர்மீது முழு கவனத்தையும் குவிப்பது எப்படி • போட்டிச் சூழலை உங்களுக்கு அனுகூலமாகப் பயன்படுத்திக் கொள்ளுவது எப்படி • உங்கள் விநியோக அமைப்புமுறையை முழுமையாக உங்களுக்குச் சாதகமாகப் பயன்படுத்திக் கொள்ளுவது எப்படி • சந்தைப்படுத்துதல் கலையில் கைதேர்ந்தவராக ஆவது எப்படி

Find your company's niche in the marketplace when you discover what your customers want, need, and can afford--and then give it to them! Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. But the key to successful marketing--and a successful business for that matter--is already knowing that what you are offering is what the public has been searching for! In Marketing, renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their strategic marketing results. You'll discover how to: Build your customer base Set yourself apart from the competition Use market research and focus groups to fuel better decisions Fulfill a basic emotional need for buyers Determine the correct price point for your offerings Make the most of your distribution channels Give customers a reason to switch from your competitors And much more! Complete with time-tested marketing strategies, as well as Tracy's trademark wisdom, this practical pocket guide shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

The Brian Tracy Success Library Powerful, practical and pocket-sized, the Brian Tracy Success Library is a fourteen-volume series of portable, hardbound books that interweave nuggets of Tracy’s trademark wisdom with engaging real-life examples and practical tools, tactics and strategies for learning and honing basic business skills. This is a powerful, handy, reference series for managers, professionals, employees just about anyone who wants a quick, easy, reliable and effective overview of and insights into aspects critical to business. The strength of any organization is determined by the quality of its managers. What they do and how they do it is the key determinant of corporate success. Want to become invaluable to your company? Boost your managerial skills. The good news is that great managers are made. . . not born. When you discover what the most successful managers know, you will unlock the secrets to turning even ordinary employees into extraordinary performers. Filled with practical, proven techniques and tools, Management, an essential guide shows you how to bring out the best in your people―and hit new heights in your own career. Success expert Brian Tracy reveals how anyone can easily: Set performance standards Delegate productively Define key result areas Concentrate attention and resources on high-payoff activities and eliminate distractions Hire and fire effectively Build a staff of peak performers Hold meetings that work Foster team spirit Communicate with clarity Negotiate successfully Remove obstacles to performance Set the right example Make good decisions quickly and more.

The Brian Tracy Success Library Powerful, practical and pocket-sized, The Brian Tracy Success Library is a fourteen-volume series of portable, hardbound books that interweave nuggets of Tracy’s trademark wisdom with engaging real-life examples and practical tools, tactics and strategies for learning and honing basic business skills. This is a powerful, handy, reference series for managers, professionals, employees—just about anyone who wants a quick, easy, reliable and effective overview of and insights into aspects critical to business. More than any other practice in your career, your ability to manage time will determine your success or failure. It’s a simple equation. The better you use your time, the more you will accomplish and the greater your rewards will be. In this pocket-sized guide, business expert Brian Tracy’s trademark wisdom will help you get more done, in less time…and with much less stress, through 21 proven time management techniques you can use immediately to gain two or more productive hours every day. Featuring the strategies that Tracy has identified as the most effective and that he himself employs, Time Management reveals how you can: • Handle endless interruptions, meetings, emails and phone calls • Identify your key result areas • Allocate enough time for top priority responsibilities • Batch similar tasks to preserve focus and make the most of each minute • Overcome procrastination • Determine what to delegate and what to eliminate • Utilize Program Evaluation and Review Techniques to work back ward from the future..and ensure your most important goals are met • And more.