The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.

Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.

In an era obsessed with celebrity and glamour, sophistication ranks among the most desirable of human qualities, but it was not always so. The word “sophistication” was once a negative term, meaning falsification, speciousness, perversion, or adulteration. Now, it positively glitters, carrying meanings of worldliness and refinement. Through a series of close readings of some of the essential texts of sophistication, Faye Hammill explores the developments in taste and ideology that account for this striking change. At the same time, Sophistication demonstrates that traces of older meanings linger—that hints of “sophistry” persist in even our most modern conceptions of the sophisticated. Spanning more than two centuries of “sophistication,” this lively account features rereadings of canonical writers from the eighteenth century to the present, including Richard Brinsley Sheridan, Fanny Burney, Austen, James, Wharton, Fitzgerald, Nabokov, and Clyde Lampedusa. A complementary examination of lesser-known writers reveals that the development of modern sophistication is intimately connected with the evolution of middlebrow culture. From there, Hammill moves on to consider sophistication as expressed in contemporary magazines, films, and Web sites. Drawing on words and images from such diverse sources as Noël Coward, Vanity Fair, Sofia Coppola, and the New Yorker, Sophistication ultimately demonstrates that a preoccupation with—or a performance of—sophistication links unexpected works, disrupting the boundary between seriousness and frivolity.

Shopping as an Entertainment Experience explores the ways in which shopping has become a significant entertainment feature in our daily lives. Dr. Mark H. Moss examines the department store, the mall, and the e-store to demonstrate how shopping is often the most common leisure experience that people indulge in to occupy themselves.