Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm—in accounting, finance, law, or another field—you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms—no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need to bring is enthusiasm and commitment. You'll learn how to identify potential clients, explain why you're their best choice, grow your market share, get great referrals, designate which clients are long-term, profitable keepers, and much more. Features easy-to-implement marketing tactics and strategies for small professional services firms in any industry Ideal for anyone who runs a small firm, as well as professionals in larger firms who want to climb the ladder Shows readers with no marketing background how to boost their businesses Negates the need for expensive and often ineffective external marketing or sales consultants or branding and public relations firms For anyone who runs their own firm, Professional Services Marketing Wisdom offers unbeatable guidance on attracting and keeping the clients that small firms need to survive and thrive.

With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges. You can learn more about: - the importance of marketing in modern business - transforming your challenges into opportunities - marketing mistakes to avoid while starting a new business - navigating your brand journey to reach the maximum potential - understanding the right marketing context to scale new heights The Marketing Gita draws an analogy between the worlds of marketing and stories from ancient Indian scriptures, to trace the journey of a brand from its birth to the end, as also its trials and triumphs.

"This book outlines a new way of approaching the development and implementation of information systems. Not only does the book explore a different approach to determining an organization's opportunities and solving its problems, but it also highlights methods for optimal decision making"--Provided by publisher.

The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.

Have You Ever Thought Stock Market Investing is Only for Experts? Think Again. Stock Market Wisdom by T.S. Anantharaman is here to transform how you view the stock market. Written for beginners dipping their toes into investing and experienced investors seeking to refine their strategies, this book breaks down complex concepts into practical lessons, helping you make informed decisions and build sustainable wealth. Empowering You to Invest Smartly The stock market can seem intimidating, but T.S. Anantharaman makes it accessible and straightforward. By addressing common fears and misconceptions, the book paves the way for readers to overcome investing challenges confidently: • "Investing is too risky for me." Not if you learn to manage risks! This book teaches you to analyse stocks, assess their potential, and develop a portfolio that aligns with your financial goals • "Only financial experts can invest successfully." Absolutely not. Stock Market Wisdom simplifies investing for everyone, showing you how even small steps can lead to big gains • "Market crashes are a nightmare." Think of downturns as opportunities. T.S. Anantharaman guides you to see volatility as your friend, teaching you when to buy, hold, or sell based on market cycles What You'll Learn and Gain T.S. Anantharaman's educational and inspiring approach lays out an easy-to-follow path from market basics to advanced concepts. Here's a breakdown of the book's flow: • Why and How You Should Invest in Indian Markets? Explore why the Indian stock market is one of the most exciting opportunities for wealth creation. Learn how to make your first investment, pick the right stocks, and identify winning sectors • Fundamentals and Techniques – Simplified and Actionable o Fundamental Analysis – Understand how to evaluate a company's financial health and growth potential using key ratios, earnings reports, and market trends o Technical Analysis – Discover how to use charts, price patterns, and indicators to make smarter investment decisions. The book makes complex technical tools approachable, teaching you to identify opportunities confidently • Behavioural Insights – The Psychology of Investing The stock market is driven by emotions—fear, greed, and herd mentality can all impact your decisions. Learn how to manage these emotional triggers, develop a disciplined approach, and build a calm, focused mindset that helps you make better long-term choices • Sector-Specific Advice, Including PSU Stocks and Growth Sectors The book offers insights into investing in Public Sector Undertakings (PSUs), highlighting their advantages and risks. You'll also discover how to identify growth sectors and emerging opportunities in the evolving Indian economy, giving you an edge in your investment strategy. Practical, Real-World Lessons Throughout the book, Anantharaman shares practical exercises, real-life examples, and case studies that paint a vivid picture of the stock market's potential: • Success Stories and Hard Lessons – From Infosys' rise to become a market leader to the wealth creation stories of Warren Buffett and Rakesh Jhunjhunwala, the book shares the inspiring journeys of market winners. It also doesn't shy away from sharing the hard lessons from market crashes, scams, and downturns, offering invaluable takeaways • Actionable Strategies for All Types of Investors – The book caters to different investing styles: o Beginners learn how to start small, build a foundation, and avoid common mistakes o Experienced Investors get new insights on portfolio balancing, value vs. growth strategies, and refining their techniques for better outcomes o Market Enthusiasts are introduced to the evolution of the Indian stock market and how its growth ties into the global economy, keeping their strategies updated Key Takeaways & Benefits • Invest with Confidence and Patience – Wealth creation is a journey, not a race. The book teaches how to stay the course, build discipline, and grow your investments over the long term • Diversify Wisely, Don't Overextend – T.S. Anantharaman guides you on creating a balanced portfolio that maximises growth while managing risks, ensuring you don't get overwhelmed by over-diversification. • Make Market Trends Work for You – Learn how to use market cycles and news events to your advantage and develop strategies for buying undervalued stocks during market lows • Personalised Investing Frameworks – Identify whether you're best suited for value investing, growth investing, or a mixed approach, with clear pathways and frameworks to follow • Lifelong Learning and Self-Improvement – Gain a holistic view of the market that encourages continuous education, be it through self-review of your portfolio, staying updated on market developments, or honing your analytical skills The Second Edition – Updated, Refined, and More Comprehensive This second edition includes fresh updates to market analysis, emerging sectors, and revised strategies reflecting the latest developments in the Indian and global markets. The new chapters and content additions enhance the depth of the book, making it even more relevant for today's investors. A Book That's More Than Just a Read – It's Your Investing Companion Unlike a dry financial textbook, Stock Market Wisdom is interactive, engaging, and speaks directly to you. The book doesn't just teach you to pick stocks—it teaches you to become a better investor, instilling principles and discipline that will guide you for years to come. Who Should Read This Book? • New Investors seeking to understand stock market basics and start investing confidently • Experienced Investors wanting to refine their strategies, explore behavioural insights, and make more informed decisions • Professionals and Enthusiasts looking to build deeper knowledge of stock market trends, especially within the Indian context, and align their portfolios for future growth

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers’ current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.

Why do some corporate superstars collapse dramatically, while others survive and prosper over many decades? Is the fall primarily caused by ’technical factors’, such as poor products and pricing, financial management or market choices, by self-aggrandisement, or perhaps by poor leadership attributes and capabilities? Greg Park argues that ultimately organisational survival and optimal performance over the long term is dependent upon collaborative wisdom. Within the dominant coalition of a successful community or corporation there is an inherited, pervasive, commonly and collectively held dominant logic, comprising leadership principles, perspectives and priorities, based upon universal values which are understood and accepted as satisfying the requirements and aspirations of each stakeholder. This collaborative wisdom ensures cohesive and consistent behaviour across and within every function of a complex, fast-moving organization. Its practical application is reflected in the daily operational decisions of leaders within the organisation, be they divisional, departmental heads or supervisors. Without collaborative wisdom organisational collapse is the inevitable result, primarily through the disintegration of belief, confidence, motivation, cohesion, advocacy and energy within and between key stakeholder groups. Collaborative Wisdom examines the nature and criticality of wisdom as a leadership attribute, how effective operational leadership is not just about knowledge and experience, but more fundamentally about a cognitive mental process which considers and consistently applies fundamental values, principles, perspectives and priorities in an analytical and affective manner. This ensures effective operational leadership and optimal organisational performance over the long term, informed by experience, instinct, intuition, but also by insight, judgment and ultimately, wisdom.

Grossman shares the principles and tools with which anyone can become an effective manager. He begins with discussing relationships, because your relationships with people determine how you deal with them. Then, Grossman focuses on building a better you, because to be a better manager you have to be a better person.

Old-timer physician, Stephen L. DeFelice, with no holds barred, describes to his grandchildren, Olivia and Stephen Carlos, how they are rapidly crossing the bridge from the traditional world into the cold, controlling world of technology. As a result, we are all surrendering our privacy and freedom to others while, puzzlingly, there are few effective leaders to guide and protect us. This book analyzes what people and governments are really like, the dark side of technology and such subjects as our educational system, the media, our hate epidemic, the sexual revolution, evolution and the anti-God movements as well as ways to adjust to this new, unsettling world of technology. He coined an interesting term, The Internet Democracy, as a major cause behind the dynamics fueling our chaotic technological-based cultural explosion. Dr. DeFelice was born of Italian immigrant parents in 1936 in a home without a television or telephone and has had, firsthand, the unique privilege of personally observing and analyzing the power of increasing technology and its impact on our changing cultural values over four generations, an opportunity that future historians will not have. In 1976 he founded FIM, the Foundation for Innovation in Medicine, whose mission is to accelerate medical discovery, www.fimdefelice.org.