Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business

Make big sense of small business Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business. This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management—and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape. Write a strategic business plan Start, establish, or rejuvenate a small business Hire and retain the best employees Get a small business loan If you’re a beginning entrepreneur looking to start and run your own small business, this book gives you all the tools of the trade you’ll need to make it a success.

Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.

Discover the joys and benefitsof riding a bike Whether you're looking to join the Lycra brigade, tear down mountain bike trails or simply teach yourself — or your child — how to ride, this practical guide covers all your needs, from choosing the right bike and accessories to hitting the road and trails. Improve your health and fitness, reduce your carbon footprint and have fun along the way! Pick the bike and equipment that suit you — determine whether a road bike, mountain bike or something in-between is best for you Find the time to incorporate cycling into your lifestyle — start commuting to work and plan your cycling schedule Understand your rights and responsibilities as a cyclist — know the regulations that apply in your local area Stay safe in traffic and off-road — be seen and heard, and feel confident when dealing with potential dangers and hazards Train to improve — adopt programs to improve your speed and endurance on the road, or your fitness and skill for mountain biking Prepare yourself and your bike for touring — research your route and transport options, get your bike ready and know what to pack Get your kids on a bike — add a child to your bike, pick the right bike for your older child and teach your kids to ride the easy way Maintain yourself and your bike — prevent or ease cycling ailments and learn how to repair and service your bike Open the book and find: How your bike should be adjusted to fit you Advice on the easiest way to get on a bike and start pedalling How to avoid dangers presented by cars, trucks, dogs and birds Tips for riding with other people Pointers on incorporating cycling into the school run Guidelines for eating and drinking before, during and after cycling The ten best rides in Australia and New Zealand Ten great tours and races from around the world Learn to: Choose the right bike for you and your lifestyle Select the best gear to keep you looking good and riding well Obey the road rules and stay safe Find your riding style, from off-roading to cycling with kids

Get sharemarket savvy and put together the perfect share portfolio Do you want to invest in shares but don't know where to start? Find out how in this comprehensive yet easy-to-understand bible on all things shares. This updated, post global financial crisis edition provides new examples, charts and resources, plus information on investing using the internet and spotting winners to pack into your portfolio. Know your bear market from your bull cut through the sharemarket jargon and find clear explanations in plain English Get up-to-date information on tax and superannuation check out the latest changes in government policy on capital gains tax and super Tackle trading with the ASX learn how to use ASX Trade, the Australian Securities Exchange's new trading platform Make the most of your computer find out about the latest software, buy stocks online and stay abreast of company news and movements Go global safely know how to protect your overseas investments when you venture into the global economy Find out what happened in the global financial crisis understand how it happened, how it affected the stock market and its longer-term implications Open the book and find: How to build a diversified portfolio Information on brokers and what they can do for you Ways to develop your own successful investment strategy Charts to help you analyse share prices and track trends What a float is and how to jump aboard How to understand and analyse a company prospectus Tips for trading local and international stocks online

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

Created especially for the Australian customer! Learn to: Find the perfect property for you Finance your dream Choose from an established home, brand-new property or a 'fixer-upper' Get your foot on the property ladder! Open the book and find: Strategies for getting your deposit together Pros and cons of buying a period home What's involved with becoming an owner–builder Pitfalls to consider when buying 'off the plan' How to secure a home loan if you're self-employed Tactics to beat the auctioneersat their own game Unearth your dream home and negotiate the mortgage maze Do you search property websites, wondering whether a particular property could be your dream home? Do you feel like you're wasting money on rent but are confused by the world of real estate — and real estate agents? Relax! This practical guide covers all aspects of buying property, from buying a piece of history to building from scratch to signing on the dotted line. Work out whether you're ready to buy — find out whether you're ready for the commitment of buying property, financially and psychologically Focus in on the right property for you — determine your 'must haves' and 'like to haves', and whether you'll need to make a trade-off between these and your preferred location Decide what kind of property you want — discover if your best option is to buy off the plan, find an established property or build yourself Deal with property professionals — cut through real estate agent spin and understand how buyers' agents work Find the right finance — choose the home loan that suits you and your finances Negotiate a great deal — move smoothly through the buying and settlement process, whether buying at auction or through private treaty sale

Canadian Small Business Kit For Dummies is the bestselling Canadian guide to starting and running a successful small business. This guide covers every aspect of starting, building, staffing, and running a small business, offering information for entrepreneurs starting from scratch, people buying a business, or new franchise owners. With updated information about the HST and its impact on small businesses, insight into how small business can take advantage of social media such as Facebook, LinkedIn, and Twitter, and new resources, including information about new sources of government funding for small businesses, this book is an essential guide to small business success. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

The comprehensive, six-in-one package small business entrepreneurs can't afford to be without With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers' ventures meet with success. The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire Includes the financial advice that keeps new businesses from folding within their first five years Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.

Making money doing lawn-care, landscape architecture, and garden work is a dream of many people—and this guide contains all the necessary tools and strategies they need to successfully launch and develop their own business doing so. This sixth edition also features advice on marketing and selling one’s services within “sustainable landscaping,” one of the hottest new trends in the field. * Develop a profitable business plan * Build word-of-mouth referrals * Handle employees, paperwork, and taxes * Work smart and safe * Adapt to new trends like sustainable landscaping * Become your area’s top landscaper