Mastering Business For Strategic Communicators

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Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.

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Genre : Business & Economics
Author : Matthew W. Ragas
Publisher : Emerald Group Publishing
Release : 2017-11-14
File : 319 Pages
ISBN-13 : 9781787145047


Business Acumen For Strategic Communicators

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Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.

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Genre : Business & Economics
Author : Matthew W. Ragas
Publisher : Emerald Group Publishing
Release : 2024-09-10
File : 282 Pages
ISBN-13 : 9781837970841


The Routledge Companion To Business Journalism

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The Routledge Companion to Business Journalism provides a complete and critical survey of the field of business and economic journalism. Beginning by exploring crucial questions of the moment, the volume goes on to address such topics as the history of the field; differentiation among business journalism outlets; issues and forces that shape news coverage; globalism; personal finance issues; and professional concerns for practicing business journalists. Critical perspectives are introduced, including: gender and diversity matters on the business news desk and in business news coverage; the quality of coverage, and its ideological impact and framework; the effect of the internet on coverage; differences in approaches around the world; ethical issues; and education among journalists. Contributions are drawn from around the world and include work by leading names in the industry, as well as accomplished and rising-star academics. This book is an essential companion to advanced scholars and researchers of business and financial journalism as well as those with overlapping interests in communications, economics, and sociology.

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Genre : Language Arts & Disciplines
Author : Joseph Weber
Publisher : Taylor & Francis
Release : 2024-01-10
File : 691 Pages
ISBN-13 : 9781003824787


The Handbook Of Financial Communication And Investor Relations

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The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications. Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations: Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector Addresses “big-picture” strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide.

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Genre : Language Arts & Disciplines
Author : Alexander V. Laskin
Publisher : John Wiley & Sons
Release : 2017-09-14
File : 708 Pages
ISBN-13 : 9781119240815


Mastering The Art Of Effective Communication Unlocking Success Through Powerful Connection

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"Mastering the Art of Effective Communication: Unlocking Success Through Powerful Connection" is a comprehensive guide that equips readers with the essential skills and strategies needed to excel in communication. With 21 insightful chapters, this book covers a wide range of topics, from understanding different communication styles and enhancing verbal and written communication skills to leveraging persuasion, emotional intelligence, and nonverbal cues. Readers will discover how effective communication can foster stronger relationships, drive leadership success, and navigate difficult situations. They will learn to overcome barriers, communicate in the digital age, and bridge cultural gaps. The book also delves into storytelling, crisis communication, ethics, and communication for networking, marketing, and branding. Each chapter is filled with practical advice, relatable stories, and actionable steps to help readers unlock their full communication potential. Whether in personal or professional contexts, readers will gain the confidence and skills to connect with others, achieve their goals, and make a lasting impact. As the future of communication unfolds, the book offers a glimpse into emerging trends and technologies, preparing readers for the ever-evolving landscape of communication.

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Genre : Biography & Autobiography
Author : Eon Ranger
Publisher : First Class Consulting Corporation
Release : 2023-06-08
File : 108 Pages
ISBN-13 : 9798397446327


Public Relations

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The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations. The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.

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Genre : Language Arts & Disciplines
Author : Carolyn Mae Kim
Publisher : Routledge
Release : 2019-02-18
File : 304 Pages
ISBN-13 : 9781351374491


Mastering Corporate Communication

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Author : Anne Katrine Lund
Publisher : Springer Nature
Release :
File : 245 Pages
ISBN-13 : 9783031502323


The Pragmatic Optimist

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About the Book Based on extensive multi-year empirical research, The Pragmatic Optimist addresses what it takes to be a leading light in the darkest hours of a business or economic crisis. Using real-world case studies, you will discover how to avoid the common cognitive and behavioral traps to which all leaders are most susceptible in the heat of a crisis. Finally, you will acquire the necessary insights to develop pragmatic optimism—a winning hybrid mindset—and practice its six results-oriented strategies for success even under extreme conditions. Praises for The Pragmatic Optimist “Dr. Daniel Monehin has produced a remarkably timely masterpiece. I have studied crisis leadership for over thirty years, yet Dr. Monehin’s The Pragmatic Optimist took my understanding of leading in a crisis to a new level—I am a huge fan of this book.” - Dr. Thomas A. Kolditz, Ph.D., Brigadier General, US Army (ret), Professor Emeritus at the US Military Academy, West Point, and author, In Extremis Leadership: Leading as if Your Life Depended on It “The Pragmatic Optimist brings together factual information and the process to develop your own leadership style. I love when I find a good easy-to-apply book that I could use in my work.” - Dr. Wendy Borlabi, Psy. D., Director of Performance & Mental Health, Chicago Bulls “Dr. Daniel Monehin’s breadth of experience and depth as a global leader combined with his ability to lead through transformational change has catapulted this book to my shortlist of recommended reading to any leader.” - Ron Garrow, Executive Partner, Chief Human Resources Officer Advisory Practice at Gartner Inc. “There are many books on leadership, but few that actually give specific and actionable insights on what leaders must do in a crisis. Dr. Monehin's The Pragmatic Optimist stands tall above others—If you read only one book on leadership, it should be this one.” - Efosa Ojomo, Director of Global Prosperity at the Clayton Christensen Institute for Disruptive Innovation “Dr. Monehin draws on decades within multinationals, rigorous academic study, and importantly, his own life experience to produce this important work at this crucial time.” - Christine Elliott, Chief Corporate Affairs Officer, Moody’s Corporation “Having worked with Dr. Daniel Monehin for many years, I have seen him lead businesses successfully through turbulent environments. Who better than Daniel to lead us through the best of crisis management.” - Ann Cairns, Executive Vice Chair, Mastercard Inc. “Dr. Monehin, clearly and concisely, develops an essential framework for leaders to successfully overcome perilous situations. This book is an excellent manual for leaders from all spheres of influence and should be read before the next crisis!” - Femi Cadmus, Law Librarian and Professor of Law, Yale University “Between a global pandemic, social injustice and a racial reckoning, and a challenging economic climate, leaders have been tested in unprecedented ways. The Pragmatic Optimist provides an excellent roadmap for executives to successfully navigate times of adversity by keeping their vision and values in focus.” - Marisa Grimes Galiber, Chief Diversity & Inclusion Officer, U.S. Tennis Association (USTA)

Product Details :

Genre : Business & Economics
Author : Dr. Daniel Monehin
Publisher : Seventy9 West Books
Release : 2022-08-31
File : 328 Pages
ISBN-13 : 9781738652907


Pip Semarang Library Guide

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This PIP Semarang Library Guide was created with the goal of introducing the library's resources and providing instructions to all library users on how to use all of to services available at the PIP Semarang library. By using this manual. The User will gain knowledge about the library's services and find it easier to use the library.

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Genre : Technology & Engineering
Author : Agus Wahyudi
Publisher : PIP Semarang
Release :
File : 64 Pages
ISBN-13 :


The Strategic Communication Imperative

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This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation’s ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.

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Genre : Business & Economics
Author : James Mahoney
Publisher : Routledge
Release : 2021-12-30
File : 194 Pages
ISBN-13 : 9781000522099