Mastering InDesign for Print Design and Production shows how experienced professionals with deadlines and billable hours use InDesign efficiently and effectively. Through the case studies and interviews, readers will find inspired to look beyond the over-emphasized basic features and into the depths of InDesign's utility for real-world print design. Most InDesign books are written for beginners, and experienced users are frustrated by them. When you already know how to make, fill, and thread a text box, the entire first half of most InDesign books is useless. But this one doesn't dwell on the basics. Mastering InDesign for Print Design and Production fulfills the promise of the Mastering series, to provide real-world skills to professionals and students. Like all Mastering books, this one includes: A "by pros for pros" approach: The author is an active professional working in the field of graphic arts, layout, and design, writing for professionals who want to improve their skills or learn new skills. Real-world examples: Running throughout the text are examples of how the various skills are applied in real scenarios, described throughout the book in the form of examples and case studies from the author's own design and consulting work, as well as interviews with other designers using InDesign on the job. Skill-based teaching and hands-on exercises Although the book has a comprehensive glossary, page one begins right away speaking to the core market—print professionals—in industry terms about industry challenges. This immediately lets experienced InDesign users know the book is about them. The approach is humorous, making the digestion and retention of complicated information easier for the reader through quips, anecdotes, and design- and print-geek humor. But at all times the book is true to its mission: Helping a professional do their job in InDesign without frustration, confusion, or aesthetic compromise.

Comprehensive reference and tutorial on Adobe InDesign CS5 If you want to thoroughly master InDesign from the basics through advanced topics, Mastering InDesign CS5 for Print Design and Production is the book you need. Written by the former InDesign technical lead for Adobe, this book helps you achieve professional results through efficient production workflows and advanced techniques. You'll learn how to collaborate within workgroups; work efficiently with text, objects, and variable text; perfect your printed output; get the most out of InDesign's transparency and effects tools, and much more. Above all, you'll see how to handle prepress to get the results you want. Shows you how to use Adobe InDesign CS5 to achieve professional results Written by the former InDesign technical lead for Adobe, who, in addition to his technical expertise, offers his own valuable advice and lessons learned from 20 years in the graphic design business Offers comprehensive coverage of topics, step-by-step instruction, and numerous examples and case studies Whether you're just starting with InDesign or a professional using it every day, this comprehensive guide will take your skills to a new level.

Unlike the early days of Photoshop, for several years now most Photoshop books have been aimed at photographers; there is a big hole on the bookstore shelf that needs to be filled by a Photoshop book that is geared specifically towards graphic design professionals and production artists. This core audience should not have to wade through useless chapters of content geared towards other users of the application, namely professional photographers, web designers, and video editors. Mastering Photoshop for Print Design and Production sets graphic designers and production artists in the right direction when implementing the latest version of Photoshop into their everyday workflow. It demonstrates how to use Photoshop for all aspects of print, from simpler tasks such as basic color correction and masking, to more advanced tasks such as color management, utilizing layer comps, and troubleshooting and automating RGB-to-CMYK color conversion. Entirely four-color throughout, Mastering Photoshop for Print Design and Production fulfills the promise of the Mastering series, to provide real-world skills to professionals and students. Like all Mastering books, this one includes: A "by pros for pros" approach: The author is an active professional working in graphic arts, layout, and design, writing for professionals who want to improve their skills or learn new skills. Real-world examples: Running throughout the text are examples of how the various skills are applied in scenarios faced by real practitioners. Skill-based teaching and hands-on exercises. Companion files for tutorials and projects are provided on the accompanying CD-ROM. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Here's the designer's guide to creating excellent e-books with InDesign Creative professionals are designing more and more e-books and e-zines as digital publishing increasingly gains market share. This book pulls together a wide range of essential information to help them maximize the versatility of InDesign for e-publishing. If you need to know how to build, deploy, and manage digital publications using InDesign, here's your guide to the process, from understanding the platforms and devices and how best to design for them to creating media-rich content for multiple formats using a variety of technologies. Designers are seeking to sharpen their skills to compete in today's e-publishing market, and this book is packed with necessary information about creating and adapting content for e-publication Explains how to plan a new digital publication, convert a print publication to digital, add multimedia and interactivity, and publish and distribute the finished product Covers platforms, devices, and formats; creating media-rich content; designing for different devices; and managing digital publications Examines Adobe's Digital Publishing System, CSS, HTML5, and other commercial vehicles available for e-publishing on multiple platforms, including iPad, Kindle, NOOK, and other tablets and e-readers ePublishing with InDesign is a valuable tool for designers seeking to boost their skills and create cutting-edge e-publications.

1. Draw and manipulate simple shapes to create vivid icons for workplace safety signage. 2. Import external objects, create unique artwork to exact specifications, and incorporate text into an Illustrator design by creating a large-format kitchen-planning guide. 3. Master use of the Pen tool -- the most critical tool in the application -- by developing a complete corporate identity package including stationery, envelopes, and business cards. 4. Explore Illustrator's many brush libraries, symbols, and patterns to develop a custom map. 5. Use advanced typography tools such as character styles, paragraph styles, and glyphs, and learn proper methods for combining imagery and complex text elements into a three-panel brochure. 6. Create original artwork using filters, effects, and transparency for retail packaging, an extremely lucrative segment of the graphic design profession. 7. Develop functional web components using Illustrator's ability to generate hot links, industry-standard XHTML, slices, and other elements required for site development. In addition, the project employs highly effective coloring functions through the use of Illustrator's Mesh tool. 8. Generate attention-grabbing "infographics" to present data from both internal and external sources. In the final project, the student will simulate three-dimensionality both manually, through the use of guides and two-point perspective, as well as with Adobe's built-in Transformation functions

1. Import multiple digital originals, create silhouettes, and use layers to build composite images such as a full-color magazine ad. 2. Combine images; apply various filters, adjustments, and patterns; and manipulate masks and channels to create artistic effects for a series of art-quality posters. 3. Produce special text-based effects with layers, masking, and selection techniques to design an appealing book cover. 4. Retouch photos to correct physical damage, lighting problems, and color errors using dozens of special filters to control every aspect of an image. 5. Create and composite complex selections and work with spot channels to build an attractive catalog cover. 6. Transform original photos to remove background elements, warp images to provide three-dimensional perspective, and apply sophisticated lighting effects to unify composite images for advertisements. 7. Render life-like paintings from line-art originals using Photoshop's remarkable combination of brushes, transparencies, and blending modes. 8. Generate and publish an industry-compliant web page that incorporates interactive buttons, animated images, and sliced artwork ready to be used by site-development technicians. 9. Work efficiently and rapidly by customizing your workspace, using shortcuts where appropriate, and automating repetitive tasks when possible.

Adobe InDesign is no longer the industry newcomer—it’s a full-fledged, sophisticated program, tightly integrated with the other Adobe industry leading graphics and Web programs. It’s the essential tool for anyone doing page layout and design. With the release of InDesign CS3—part of Adobe’s perfectly synchronized, tightly integrated Creative Suite 3 (which now includes Photoshop CS3, Illustrator CS3, Dreamweaver CS3, and Flash CS3 Professional in the Design Premium and Web Premium packages)—it takes its place in the design firmament! Real World Adobe InDesign CS3 offers industrial-strength and time-saving techniques for design professionals who need to start laying out, proofing, and printing pages with InDesign CS3, without missing a beat (or a deadline!) in their fast-paced production cycles. Design pros will find everything they need here to successfully master InDesign’s advanced page layout tools, manage color, snippets, and use the program more efficiently. They’ll also find complete coverage of essential features in InDesign CS3, including new gradient feather, directional feather, and bevel and emboss effects; improved transparency controls; improved long document support; expanded Find/Change; and an even more flexible and customizable user interface.

Click here for the complete DVD content that accompanies this title. Nothing speeds up learning like personal training from a skilled tutor. With Adobe InDesign CS3 One-on-One, you get the equivalent of private lessons with author Deke McClelland, a world-renowned expert on digital graphics and design. Deke offers you DVD video with more than two hours of professional instruction and advice to accompany the book's easy-to-follow text. The book itself includes 600 full-color images, diagrams, and screenshots to illustrate every key step. This highly popularly learning approach is quite simple: "read the book, watch the video, do the exercise". Each chapter has corresponding video lesson that demonstrates the techniques covered. The combination of text and video instruction is uniquely effective. You proceed at your own pace and work on relevant, real-world projects as you master fundamental and advanced concepts, theories, techniques, and best practices for making the most of InDesign. This comprehensive multimedia training solution teaches you how to: Create professional-looking documents with InDesign's powerful text and graphic tools Import text from a word processor, move and scale existing text frames, and check spelling Use the line, pen, and geometric shape tools to draw complex graphic objects Apply fill and stroke, specify process and spot colors, and design custom rules Use Adobe Bridge to organize and manage your digital assets Import and modify layered artwork from Photoshop and Illustrator Create inline graphics and anchored objects that move automatically with your text from one page to the next Create, edit, and link paragraph styles, complete with nested character styles Apply a sequence of style sheets to format an entire document in one operation Build object styles with embedded paragraph styles in order to format entire frames at a time Use master pages to automate repeating page features Automatically generate a table of contents Compose a fully interactive document -- with bookmarks, hyperlinks, buttons, sounds, and movies -- and export your creation to a PDF file that can be played on most computers Adobe InDesign CS3 One-on-One puts you on the fast track to becoming a real InDesign expert. Once you're finished, you'll use InDesign smarter, faster, more creatively, and more efficiently than you thought possible.