Marshall McLuhan was one of the leading media theorists of the twentieth century. This collection of essays explores the many facets of McLuhan’s work from a transatlantic perspective, balancing applied case studies with theoretical discussions.

This book provides a fundamental reassessment of mathematics education in the digital era. It constitutes a new mindset of how information and knowledge are processed by introducing new interconnective and interactive pedagogical approaches. Math education is catching up on technology, as courses and materials use digital sources and resources more and more. The time has come to evaluate this new dynamic, which transcends all previous use of ancillary devices to supplement classroom math instruction. Interactivity and interconnectivity with the online world of math and math texts (such as television programs and internet sites) can be integrated with our traditional modes for delivery of math instruction. This book looks at how this integration can unfold practically by applying these relevant pedagogical principles to elementary topics such as numeration, arithmetic, algebra, story problems, combinatorics, and basic probability theory. The book further exemplifies how mathematics can be connected to topics in popular culture, information technologies, and other such domains.

Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla Shows you how to track and measure results and integrate that information into your overall marketing plan Features case studies, step-by-step instructions, and hands-on tutorials If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

This groundbreaking handbook provides a comprehensive picture of the ethical dimensions of communication in a global setting. Both theoretical and practical, this important volume will raise the ethical bar for both scholars and practitioners in the world of global communication and media. Selected by Choice as an Outstanding Academic Title for 2011 Brings together leading international scholars to consider ethical issues raised by globalization, the practice of journalism, popular culture, and media activities Examines important themes in communication ethics, including feminism, ideology, social responsibility, reporting, metanarratives, blasphemy, development, and "glocalism", among many others Contains case studies on reporting, censorship, responsibility, terrorism, disenfranchisement, and guilt throughout many countries and regions worldwide Contributions by Islamic scholars discuss various facets of that religion's engagement with the public sphere, and others who deal with some of the religious and cultural factors that bedevil efforts to understand our world

In the face of expanding global media, Europe's linguistic minorities have begun to resist the homogenizing forces of television. This book documents and analyzes the Irish campaign for an alternative Irish-language television service.

Winner of the Shaughnessy Cohen Prize for Political Writing 'Reading this book might make you wish to set fire to your smartphone, but it might also make you wish to call for reform. If you do the latter you might consider the former, as long as that thing is on, they know where you live.' Margaret Atwood How to comprehend and correct the negative impact of the internet on politics, the economy, the environment and humanity? Reset is a fast-paced, compelling expose; and a rallying call for clear change. Drawing on the cutting-edge research of the Citizen Lab, the world-renowned digital security research group he founded, Ronald J. Deibert exposes the influence of the communications ecosystem on civil society. He tracks a mostly unregulated surveillance industry, innovations in technologies of remote control, superpower policing practices, dark PR firms and highly profitable hack-for-hire services feeding off rivers of poorly secured personal data. He also unearths how dependence on social media and its expanding universe of consumer electronics creates immense pressure on the natural environment. Determined to find solutions, Deibert has written a unique, readable and forward-looking book. In order to combat authoritarian practices, environmental degradation and rampant electronic consumerism, Deibert urges for very specific restraints on tech platforms and governments to reclaim the internet for civil society. It's time for us to push RESET. 'Deibert is a rare hybrid who combines an advanced understanding of computer technology with a rich background in political science. He is also a legend in security and tech circles.' Misha Glenny

An engaging and accessible introduction to a broad range of critical approaches to contemporary mass media theory and research A decade after its first publication, Critical Media Studies continues toshape and define the field of media studies, offering innovative approaches that enable readers to explore the modern media landscape from a wide variety of perspectives. Integrating foundational theory and contemporary research, this groundbreaking text offers the most comprehensive set of analytical approaches currently available. Twelve critical perspectives—pragmatic, rhetorical, sociological, erotic, ecological, and others—enable readers to assess and evaluate the social and cultural consequences of contemporary media in their daily lives. The new third edition includes up-to-date content that reflects the current developments and cutting-edge research in the field. New or expanded material includes changing perceptions of race and gender, the impact of fandom on the media, the legacy of the television age, the importance of media literacy in the face of “fake news”, and developments in industry regulations and U.S. copyright law. This textbook: Presents clear, reader-friendly chapters organized by critical perspective Features up-to-date media references that resonate with modern readers Incorporates enhanced and updated pedagogical features throughout the text Offers extensively revised content for greater clarity, currency, and relevance Includes fully updated illustrations, examples, statistics, and further readings Critical Media Studies, 3rd Edition is the ideal resource for undergraduate students in media studies, cultural studies, popular culture, communication, rhetoric, and sociology, graduate students new to critical perspectives on the media, and scholars in the field.

Engaging in Social Partnerships helps practitioners advance democratic engagement by creating spaces where institutions of higher education, community groups, and other organizations can come together. This important book prepares higher education professionals to become reflective practitioners while working in collaborations that span not only the boundaries of organizations, but also borders created by the social divides of class, race, ethnicity, culture, professional expertise, and power. Through illustrative cases, Keith explores effective models of democratic engagement for university-community partnerships, as well as approaches to overcoming obstacles and assessing process and outcome. Current and future professionals in higher education will find this a valuable resource as they explore the power of engaging in collaborations that cross social divides, while enacting practices that are more equitable and democratic.

What impact do mass media portrayals of atrocities have on activism? Why do these news stories sometimes mobilize people, while at other times they are met with indifference? Do different forms of media have greater or lesser impacts on mobilization? These are just some of the questions addressed in Media, Mobilization, and Human Rights, which investigates the assumption that exposure to human rights violations in countries far away causes people to respond with activism. Turning a critical eye on existing scholarship, which argues either that viewing and reading about violence can serve as a force for good (through increased activism) or as a source of evil (by objectifying and exploiting the victims of violence), the authors argue that reality is far more complex, and that there is nothing inherently positive or negative about exposure to the suffering of others. In exploring this, the book offers an array of case studies: from human rights reporting in Mexican newspapers to the impact of media imagery on humanitarian intervention in Somalia; from the influence of celebrity activism to the growing role of social media. By examining a variety of media forms, from television and radio to social networking, the interdisciplinary set of authors present radical new ways of thinking about the intersection of media portrayals of human suffering and activist responses to them.

"From Plato to ′Leave it to Beaver,′ Jason Ohler places our struggles with digital citizenship in the context of humanity′s ongoing quest to develop good, productive, responsible citizens." —Joe Brennan, Instructor, Discovery Education, Wilkes University, Arlington Heights, IL "Jason Ohler excels at showing how digital connections affect almost every aspect of school life. This is an important read for anyone wanting to understand technology′s impact on education." —Will Richardson, Author of Blogs, Wikis, Podcasts and Other Powerful Web Tools for Classrooms An all-inclusive roadmap to citizenship in the 21st Century Best-selling author, educator, and futurist Jason Ohler challenges all readers to redefine our roles as citizens in today′s globally connected infosphere. In exploring the various aspects of digital citizenship, he aligns its pedagogy with the ISTE standards definition. The book uses an "ideal school board" device to address fears, opportunities, and the critical issues of character education. These issues include Cyberbullying, "sexting," and other safety concerns Students′ ability to creatively access and critically assess information Respect and ethics regarding copyrighted information Communicating appropriately in an expanded and public realm Rich with examples, professional development and classroom exercises, resources, and policy perspectives, this book will resonate with educators, parents, and anyone interested in the merging of education with technology and its impact on our children.