This book offers a diachronical and inter-/transmedia approach to the relationship of media and fear in a variety of geographical and cultural settings. This allows for an in-depth understanding of the media’s role in pandemics, wars and other crises, as well as in political intimidation. The book assembles chapters from a variety of authors, focusing on the relation between media and fear in the West, the Middle East, the Arab World and China. Besides its geographical and cultural diversity, the volume also takes a long-term perspective, bringing together cases from transforming media environments which span over a century. The book establishes a strong and historically persistent nexus between media and fear, which finds ever-new forms with new media but always follows similar logics.

The media have always played a central role in organising the way ideas flow through societies. But what happens when those ideas are disruptive to normal social relations? Bringing together work by scholars in history, media and cultural studies and sociology, this collection explores this role in more depth and with more attention paid to the complexities behind conventional analyses. Attention is paid to morality and regulation; empire and film; the role of women; authoritarianism; wartime and fears of treachery; and fears of cultural contamination. The book begins with essays that contextualise the theoretical and historiographical issues of the relationship between social fears, moral panics and the media. The second section provides case studies which illustrate the ways in which the media has participated in, or been seen as the source of, the creation of threats to society. Finally, the third section then shows how historical research calls into question simple assumptions about the relationship between the media and social disruption.

Delve into the chilling convergence of digital technology and the art of storytelling. "The Impact of Digital Media on Horror Storytelling" unlocks a new chapter in horror, revealing how it has embraced the boundless possibilities of the digital realm. From immersive video games to interactive literature, digital horror has evolved into a gripping force. This groundbreaking analysis explores how technology has revolutionized the way we experience fear, creating psychological tension through VR, eerie soundscapes, and user-generated content. Unveil the fascinating insights into the evolution of horror storytelling. Discover the role of social media in viral horror, the influence of surveillance on psychological dread, and the challenges of ethical storytelling in the digital age. Each chapter provides captivating case studies, illuminating the impact of digital media on our collective fears. Embark on a thrilling journey into the unknown with "The Impact of Digital Media on Horror Storytelling." Embrace the transformative power of technology and delve into the psychological, cultural, and aesthetic implications that shape modern horror. Purchase your copy today and unlock the secrets of digital horror's transformative embrace.

In a world where fear-inducing events cast their shadows on humankind, there emerges a profound need for introspection and understanding. "Mastering The Secrets of Fear" stands as a philosophical response to this global urgency. This book delves deeply into understanding the essence of fear. The book reveals the intricate layers of fear and offers powerful strategies to harness its influence. In the face of fear's pervasive impact, the book introduces two innovative methods: Acquaintance and Love-fear. These methodologies empower readers to rise above the limitations posed by fear and to unlock its potential for transformation; thus, leading readers to a realm of progress and growth that transcends negative fear boundaries. "Mastering The Secrets of Fear" serves as a gateway to the realm of Fearological Studies; an emerging field of profound significance in both philosophy and psychology. The book is a priceless resource for students and seekers of wisdom. It will help to reshape the dialogue surrounding fear. Its pages embark readers on a journey that surpasses apprehension that leads to empowerment and enlightenment. As the world confronts the specter of fear, this book emerges as a luminous guide, illuminating a path towards a future liberation from fear confines.

Mass trauma events, such as natural disasters, war and torture, affect millions of people every year. Currently, there is no mental health care model with the potential to address the psychological needs of survivors in a cost-effective way. This book presents such a model, along with guidance on its implementation, making it invaluable for both policy-makers and mental health professionals. Building on more than twenty years of extensive research with mass trauma survivors, the authors present a model of traumatic stress to aid understanding of mass trauma and how its psychological impact can be overcome with control-focused behavioral treatment. This text offers a critical review of various controversial issues in the field of psychological trauma in light of recent research findings. Including two structured manuals on earthquake trauma, covering treatment delivery and self-help, the book will be of use to survivors themselves as well as care providers.

Embrace the spine-tingling journey into the evolution of horror villains through time and across mediums. From the pages of Gothic literature to the silver screen and beyond, witness the chilling transformation of fearsome antagonists. Dive into the origins of iconic monsters like Frankenstein and Dracula, and trace their metamorphosis as they haunt our nightmares and leave an indelible mark on popular culture. Explore the atmospheric horrors of early cinema, where shadowy figures emerge from the depths of German Expressionism. Uncover the atomic age's monster creations and delve into the depths of Cold War paranoia that fueled these chilling tales. Witness the emergence of slasher films, from the unforgettable Psycho to the unstoppable Michael Myers, and the rise of supernatural villains that plagued the 70s and 80s. As technology advances, so too do the horrors it brings. Witness the impact of special effects on villain design, the unsettling realism of digital terrors, and the blurred lines between reality and fiction in found footage films. Delve into the psychological depths of villains, their complex motivations, and how they reflect our collective fears and anxieties. Explore the presence of horror villains in other media, from the iconic figures in comics and graphic novels to the interactive horror of video games. Examine the evolution of villains in television series, from the eerie denizens of The Twilight Zone to the relentless walkers of The Walking Dead. The impact of horror villains on popular culture is undeniable. They have created enduring cultural icons, shaped our collective imagination, and mirrored social and political issues. Embrace the chilling narratives and spine-tingling characters that have defined horror and delve into their enduring legacy that continues to haunt our dreams.

Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. It presents a cross section of recent research on the many participants in the mental health system, including clients, donors, internal stakeholders, and the general public. Over a dozen chapters focus on the marketing of local, state, and national mental health agencies and their relationships with their various clienteles. This helpful book contains original research, tutorials, and case studies in areas such as the public as a target market, primary and secondary consumers’views of the system, referral and secondary resource markets, adolescents as a prevention and intervention market, and promotional and evaluative tools. Learn about the principles of marketing as they relate to mental health professionals; the use of fear appeals in public service announcements; building a marketing environment in community mental health settings; an analysis of changes in the marketing of mental health products to government, business, and industry; and strategies to identify and reach adolescents at risk for drug and alcohol abuse. Public Mental Health Marketing also contains abstracts for nearly one hundred recent articles and monographs that are useful to researchers and practitioners of marketing in the mental health field. Public information and public relations officers in local, state, and national mental health agencies, and academic and public policy researchers from both the mental health and marketing disciplines will find the information they need to increase the effectiveness of their work.

`This book appears to fill a substantial gap in the literature at present. There are, quite simply, no books available which engage seriously and competently with the presentation of health issues in the media, and certainly none which focuses on representations of health and illness in as thematically coherent a manner as Seale proposes to do′ - Richard Gwyn, University of Cardiff `This is an excellent resource for students. It provides a comprehensive review of secondary literature in the field and is very well researched. Students of sociology of health and illness and in media and communication studies will find the book invaluable′ - David Oswell, Goldsmiths College, University of London `This is a comprehensive work on media health, providing an invaluable "toolkit" for understanding health and the media in contemporary society. Seale goes further than previous textbooks, critiquing the "lament" of media health promoters in order to explore the moralisation and commercialisation of media health′ - Dr Annette Hill, University of Westminster How are health matters presented by the mass media? How accurate are the messages we are receiving? This book demonstrates how health messages in popular mass media are important influences in our lives, and that they are not neutral, being subject to many determining influences. It demonstrates the importance of mass media for understanding the experience of illness, health and health care, bringing together the latest thinking in the field of media studies and the sociology of health and illness. This book provides a thorough review of research literature on media representations of health, illness and health care, covering their production, characteristic forms and relationships with the everyday lives of media audiences. It brings together both well known and lesser-known studies in the context of an integrated, sociological argument about media and health. Media producers are subject to a variety of influences, from medical lobbies, scientific organizations, and not least the commercial pressure to satisfy media-saturated audiences. These mean that aims of health promoters are not always easily achieved, leading to considerable tensions that require a deeper understanding of media health than has hitherto been applied to them. This book will be essential reading for health educators and promoters, as well as health care providers interested in the cultural aspects of health, sociologists of health and illness, and students and academics of media studies.