The Chinese government has long kept tight control on both traditional and new media to prevent potential challenges to its authority. But, for better or worse, China has now reached a stage where it is difficult to exercise political hegemony through laws and regulations and the control of the mass media. China has become a global superpower and in 2011 surpassed Japan as the world’s second largest economy, second only to the USA. China’s entertainment industry is also flourishing, and the market is large enough to attract foreign investors that either view China as an important market or are interested in Chinese capital. Today, more children in China watch television than in any other country in the world, and Internet usage is also increasing, making the implementation of media literacy education an important issue. This book presents the prevailing perspectives on media literacy education in China and describes how the current curriculum reform for implementing media literacy education is being developed. It will not only stimulate debate and further research, but will also influence policy decisions regarding media literacy education in China.

The Chinese government has long kept tight control on both traditional and new media to prevent potential challenges to its authority. But, for better or worse, China has now reached a stage where it is difficult to exercise political hegemony through laws and regulations and the control of the mass media. China has become a global superpower and in 2011 surpassed Japan as the world's second largest economy, second only to the USA. China's entertainment industry is also flourishing, and the market is large enough to attract foreign investors that either view China as an important market or are interested in Chinese capital. Today, more children in China watch television than in any other country in the world, and Internet usage is also increasing, making the implementation of media literacy education an important issue. This book presents the prevailing perspectives on media literacy education in China and describes how the current curriculum reform for implementing media literacy education is being developed. It will not only stimulate debate and further research, but will also influence policy decisions regarding media literacy education in China.

This dissertation, "Promoting Media Literacy Education in China: a Case Study of a Primary School" by Wen, Xu, 徐雯, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: With the changing media environment, media literacy education begins to be an emerging field in China. There are many studies showing the significance of media literacy education; however, few studies on school practices are presented. The existing studies are mostly based on the context of western discourse. Even the curriculum framework in this case is influenced by western scholars. There have been a few studies investigating media literacy education in the Asian context. It is still struggling for the foothold in schools in China compared with countries where it has been practiced for a long time. Based on this understanding, this study is to explore the entry and approaches of media literacy education in a Chinese primary school. It aims to shift media literacy education from an international context to its local setting, and offers a point of reference to enrich the theory and practice in the process of localization. The research questions are concentrated on how media literacy education was initiated in the context of the national curriculum reform, and two ways in which it implemented in the HZMHT primary school. It is a qualitative case study, using observation, interviews, focus groups, group meetings and document analysis as the main methods of collecting data in the field. The introduction of media literacy education in the HZMHT primary school is consistent with the national curriculum reform, which provides an opportunity for the development of media literacy education. Through the changes in management structure and curriculum standards, the HZMHT primary school gets officially support to promote its curriculum innovation through media literacy education. The school practice becomes a response to curriculum reform in return. In this study, the curriculum practice is a result of a collaborative effort between a university and a primary school. With the endeavor of teachers in the HZMHT primary school and the team members from BBU, media literacy education was exercised both as a school-based curriculum and as an integrated component of multiple subjects. In the curriculum practice of media literacy education, students' media culture is brought into the classroom and they are encouraged to interact with a digital society from the perspective of constructivism and critical pedagogy. Students construct new knowledge and fulfill personal growth by interacting with teachers and peers in a student-centered dialogue. In addition, they become aware of media environment and their roles in a world with dominant media. Five conceptual understandings of media literacy education are practised in the school-based curriculum, while priority was given to achieving the objectives of the original subjects in the integrated curriculum, where media literacy education is integrated with moral education, math education, information technology and integrated practical activities in a constructivist approach. Students' engagement and interactive activities indicate the effectiveness in the curriculum practice. The research gaps on the process of contextual adaption and pedagogical exploration for media literacy education are filled through this school initiative in this case study. First, the changing paradigm of school practice and moral cultivation of the curriculum in China enrich the theory of localization for media literacy education. Second, the school initiative of a curriculum inn

The Routledge Course in Chinese Media Literacy is aimed at lower advanced level students of Mandarin who wish to build media literacy in the Chinese language. The book is written by university professors who have hands-on experience as media professionals. It gathers newsworthy authentic materials on topics covered by reporters on a day-to-day basis, and makes them accessible through prereading exercises, grammatical analysis, vocabulary associations, and research training for language learners. From front page headlines to business, education, crime, and sports and entertainment, the student reader will be exposed to the full scope of news coverage and become familiar with their presentation in a Chinese context. A companion website with audio, video, accompanying materials and a traditional Chinese edition is available at www.routledge.com/cw/li.

This is one of two volumes by the same editors that explore historical, philosophical, and cultural perspectives on literacy in China. This volume focuses on English literacy in China, while the other volume is on Chinese literacy. In modern day China, English has enjoyed an increasingly important status in education, but not without challenges. The essays in this volume provide a comprehensive, cross-disciplinary look at changes in English literacy practices and literacy instruction in China from the first English school in the 19th century to recent curriculum reform efforts to modernize English instruction from basic education through higher education. Together, the essays address a wide array of topics, including early childhood English education, uses of information technology to teach English, and teaching English to Chinese minority students. This work is essential reading for those who want to expand their understanding of English literacy education in China.

This book explores the significant changes in Chinese journalism education in response to the rapid development of digital and new media technologies. It emphasizes the need for journalism education reform to keep pace with changing times and cultivate talents with an international outlook, innovative capabilities, and professional skills. It begins by exploring the concept of media convergence and its historical development, as well as the challenges and opportunities it presents for journalism and communication education. In particular, it explains how media convergence affects the demand for journalistic talent and changes the concept of journalism education in China. The author then presents practical examples of journalism education reform in China, including innovations in talent development models, curriculum reforms, and textbook improvements. A case study of reform practices in a top journalism school in China adds depth to the discussion of educational reform and core curriculum development. The author also discusses unresolved issues in journalism education reform, such as the scale of education, the positioning of talent cultivation, and the construction of faculty teams, and proposes solutions. The book will appeal to scholars and students of journalism education, journalism and new media, Chinese journalism, and Chinese studies.

This book offers historical, philosophical and cultural perspectives on literacy in China, providing a comprehensive, cross-disciplinary look at changes in Chinese literacy education from ancient times to today. A companion volume covers English literacy.

Media education for digital citizenship is predicated upon the ability to access, analyze, evaluate and produce media content and communication in a variety of forms. While many media literacy approaches overemphasize the end-goal of accessing digital media content through the acquisition of various technology, software, apps and analytics, this book argues that the goals for comprehensive and critical digital literacy require grasping the means through which communication is created, deployed, used, and shared, regardless of which tools or platforms are used for meaning making and social interaction. Drawing upon the intersecting matrices of digital literacy and media literacy, the volume provides a framework for developing critical digital literacies by exploring the necessary skills and competencies for engaging students as citizens of the digital world.

At the forefront in its field, this Handbook examines the theoretical, conceptual, pedagogical and methodological development of media literacy education and research around the world. Building on traditional media literacy frameworks in critical analysis, evaluation, and assessment, it incorporates new literacies emerging around connective technologies, mobile platforms, and social networks. A global perspective rather than a Western-centric point of view is explicitly highlighted, with contributors from all continents, to show the empirical research being done at the intersection of media, education, and engagement in daily life. Structured around five themes—Educational Interventions; Safeguarding/Data and Online Privacy; Engagement in Civic Life; Media, Creativity and Production; Digital Media Literacy—the volume as a whole emphasizes the competencies needed to engage in meaningful participation in digital culture.

Parallel to the unprecedented growth of the economy in the past 30 years, China has experienced the fastest development of its education system in its history. Despite the remarkable development and achievement in many areas, China still faces challenges in redefining its education priorities, improving the quality of education systems and education practices, and achieving education equality across its diverse population and vast geography. A group of 38 leading and emerging scholars from mainland China, Hong Kong, the United States, and Canada provided comprehensive reviews or empirical data to address a variety of core issues and key challenges in many important areas of formal and informal education in China from historical, social, cultural and global perspectives. The authors come from various academic backgrounds including economics, education, history, law, mass media, policy study, psychology, public affair administration, social work, and sociology. The topics covered by the 22 chapters in this book include early childhood education, special education, rights of children with disabilities, music education, physical education, higher education, high education equity, non-state higher education, academic capitalism, higher vocational education, rural compulsory education, compulsory education for migrant children, instructional technology, distance learning, media literacy education, teacher professional development, Chinese language education, quality education, family education, moral education, and sex education.