Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title “press secretary,” each chapter explores the relationship between a first lady and the media, the role played by her press secretary and communication staff in cultivating this relationship, and the first lady’s media coverage. Contributors exploring the following questions: How effective were the media relations and communication strategies of this first lady and her team? What worked and what did not? Was the first lady a communication asset to her husband's administration? And what can we learn from their media relations strategies? Along with contributing to the scholarship on presidential spouses, the contributions to this volume also highlight the important role media relations plays in strategic political communication. Scholars of communication, media studies, gender and women’s studies, political science, and public relations will find this book particularly useful.

Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.

“This anthology of 38 addresses . . . offer[s] a means for visiting anew the lifework of an extraordinary American woman” (HistoryNet). A tie-in to the American RadioWorks® documentary—with audio and video content. Eleanor Roosevelt’s groundbreaking career as a professional radio broadcaster is almost entirely forgotten. As First Lady, she hosted a series of prime time programs that revolutionized how Americans related to their chief executive and his family. Now, The First Lady of Radio rescues these broadcasts from the archives, presenting a carefully curated sampling of transcripts of Roosevelt’s most famous and influential radio shows, including addresses on the bombing of Pearl Harbor, D-Day, V-E Day, and women’s issues of the times. Edited and set into context by award-winning author and radio producer Stephen Drury Smith—and with a foreword by Roosevelt’s famed biographer, historian Blanche Wiesen Cook—The First Lady of Radio is both a historical treasure and a fascinating window onto the power and the influence of a pioneering First Lady. “An intriguing glimpse into the social and political changes of the period.” —Publishers Weekly “[Eleanor Roosevelt] was terrified of speaking in public at first, and her high-pitched voice could sail off uncontrollably. Yet she became one of the most effective speakers of her time.” —David McCullough

An historical survey of the impact of individual First Ladies' impact on America and the American woman. A selection of each woman's own writings is given along with a commentary on her influence, and a biography of her life, and the narrative covers all the presidents' wives from Martha Washington to Hillary Rodham Clinton.

Interdisciplinary essays on the White House and the lives of first families.

Betty Boyd Caroli's engrossing and informative First Ladies is both a captivating read and an essential resource for anyone interested in the role of America's First Ladies. This expanded and updated fourth edition includes Laura Bush's tenure, Hillary Clinton's 2008 presidential bid, and an in-depth look at Michelle Obama, one of the most charismatic and appealing First Ladies in recent history. Covering all forty-one women from Martha Washington to Michelle Obama and including the daughters, daughters-in-law, and sisters of presidents who sometimes served as First Ladies, Caroli explores each woman's background, marriage, and accomplishments and failures in office. This remarkably diverse lot included Abigail Adams, whose "remember the ladies" became a twentieth-century feminist refrain; Jane Pierce, who prayed her husband would lose the election; Helen Taft, who insisted on living in the White House, although her husband would have preferred a judgeship; Eleanor Roosevelt, who epitomized the politically involved First Lady; and Pat Nixon, who perfected what some have called "the robot image." They ranged in age from early 20s to late 60s; some received superb educations for their time, while others had little or no schooling. Including the courageous and adventurous, the emotionally unstable, the ambitious, and the reserved, these women often did not fit the traditional expectations of a presidential helpmate. Here then is an engaging portrait of how each First Lady changed the role and how the role changed in response to American culture. These women left remarkably complete records, and their stories offer us a window through which to view not only this particular sorority of women, but also American women in general. "Impressive...Caroli's profiles and observations of American first ladies and their relationship to the media are intelligent and perceptive." --Philadelphia Inquirer

Like their modern counterparts, the 'first ladies' of Rome were moulded to meet the political requirements of their emperors, be they fathers, husbands, brothers or lovers. But the women proved to be liabilities as well as assets - Augustus' daughter Julia was accused of affairs with at least five men, Claudius' wife Messalina was a murderous tease who cuckolded and humiliated her elderly husband, while Fausta tried to seduce her own stepson and engineered his execution before boiled to death as a punishment. In The First Ladies of Rome Annelise Freisenbruch unveils the characters whose identities were to reverberate through the ages, from the virtuous consort, the sexually voracious schemer and the savvy political operator, to the flighty bluestocking, the religious icon and the romantic heroine. Using a rich spectrum of literary, artistic, archaeological and epigraphic evidence, this book uncovers for the first time the kaleidoscopic story of some of the most intriguing women in history, and the vivid and complex role of the empresses as political players on Rome's great stage.

The most up-to-date coverage and analysis of the presidency Never losing sight of the foundations of the political office, The Politics of the Presidency maintains a balance between historical context and contemporary scholarship on the executive branch, providing a solid foundation for any presidency course. In the highly anticipated Tenth Edition of this bestseller, Pika, Maltese, and Rudalevige thoroughly analyze the change and continuity in the presidency during President Trump′s first term, his relations with Congress and the judiciary, the outcomes of the 2018 midterm election, and the competitive setting for the 2020 presidential race.

Known as the Great Compromiser, Henry Clay earned his title by addressing sectional tensions over slavery and forestalling civil war in the United States. Today he is still regarded as one of the most important political figures in American history. As Speaker of the House of Representatives and secretary of state, Clay left an indelible mark on American politics at a time when the country's solidarity was threatened by inner turmoil, and scholars have thoroughly chronicled his political achievements. However, little attention has been paid to his extensive family legacy. In The Family Legacy of Henry Clay: In the Shadow of a Kentucky Patriarch, Lindsey Apple explores the personal history of this famed American and examines the impact of his legacy on future generations of Clays. Apple's study delves into the family's struggles with physical and emotional problems such as depression and alcoholism. The book also analyzes the role of financial stress as the family fought to reestablish its fortune in the years after the Civil War. Apple's extensively researched volume illuminates a little-discussed aspect of Clay's life and heritage, and highlights the achievements and contributions of one of Kentucky's most distinguished families.