Memetics is the name commonly given to the study of memes - a term originally coined by Richard Dawkins to describe small inherited elements of human culture. Memes are the cultural equivalent of DNA genes - and memetics is the cultural equivalent of genetics. Memes have become ubiquitous in the modern world - but there has been relatively little proper scientific study of how they arise, spread and change - apparently due to turf wars within the social sciences and misguided resistance to Darwinian explanations being applied to human behaviour. However, with the modern explosion of internet memes, I think this is bound to change. With memes penetrating into every mass media channel, and with major companies riding on their coat tails for marketing purposes, social scientists will surely not be able to keep the subject at arm's length for much longer. This will be good - because an understanding of memes is important. Memes are important for marketing and advertising. They are important for defending against marketing and advertising. They are important for understanding and managing your own mind. They are important for understanding science, politics, religion, causes, propaganda and popular culture. Memetics is important for understanding the origin and evolution of modern humans. It provides insight into the rise of farming, science, industry, technology and machines. It is important for understanding the future of technological change and human evolution. This book covers the basic concepts of memetics, giving an overview of its history, development, applications and the controversy that has been associated with it.

Richard Dawkins's formulation of the meme concept in his 1976 classic The Selfish Gene has inspired three decades of work in what many see as the burgeoning science of memetics. Its underpinning theory proposes that human culture is composed of a multitude of particulate units, memes, which are analogous to the genes of biological transmission. These cultural replicators are transmitted by imitation between members of a community and are subject to mutational-evolutionary pressures over time. Despite Dawkins and several others using music in their exemplifications of what might constitute a meme, these formulations have generally been quite rudimentary, even na?. This study is the first musicologically-orientated attempt systematically to apply the theory of memetics to music. In contrast to the two points of view normally adopted in music theory and analysis - namely those of the listener and the composer - the purpose of this book is to argue for a distinct and illuminating third perspective. This point of view is metaphorical and anthropomorphic, and the metaphor is challenging and controversial, but the way of thinking adopted has its basis in well-founded scientific principles and it is capable of generating insights not available from the first two standpoints. The perspective is that of the (selfish) replicated musical pattern itself, and adopting it is central to memetics. The approach taken is both theoretical and analytical. Starting with a discussion of evolutionary thinking within musicology, Jan goes on to cover the theoretical aspects of the memetics of music, ranging from quite abstract philosophical speculation to detailed consideration of what actually constitutes a meme in music. In doing so, Jan draws upon several approaches current in music theory, including Schenkerism and Narmour's implication-realization model. To demonstrate the practical utility of the memetic perspective, Chapter 6 applies it analytically, tracing the transmission o

This book explores the question of whether and how meme theory or “memetics” can be fruitfully utilized in evolutionary economics and proposes an approach known as “economemetics” which is a combination of meme theory and complexity theory that has the potential to combat the fragmentation of evolutionary economics while re-connecting the field with cultural evolutionary theory. By studying the intersection of cultural and economic evolution, complexity economics, computational economics, and network science, the authors establish a connection between memetics and evolutionary economics at different levels of investigation. The book first demonstrates how a memetic approach to economic evolution can help to reveal links and build bridges between different but complementary concepts in evolutionary economics. Secondly, it shows how organizational memetics can help to capture the complexity of organizational culture using meme mapping. Thirdly, it presents an agent-based simulation model of knowledge diffusion and assimilation in innovation networks from a memetic perspective. The authors then use agent-based modeling and social network analysis to evaluate the diffusion pattern of the Ice Bucket Challenge as an example of a “viral meme.” Lastly, the book discusses the central issues of agency, creativity, and normativity in the context of economemetics and suggests promising avenues for further research.

This book provides a novel perspective on the concept of memetics as applied to the development and evolution of intelligent robots and robotic communities/cultures. It provides a framework for the emergence of a hybrid community of people and intelligent robots collaborating to realize mutual benefits and scientific objectives. It aims to show that as the hybrid community emerges, so does its culture. Once this foundational work is done, the book illustrates the robot memetic ideas in the context of a space exploration scenario based on the development and operation of a human/robot settlement on Mars.

This book bridges the widening gap between two crucial constituents of computational intelligence: the rapidly advancing technologies of machine learning in the digital information age, and the relatively slow-moving field of general-purpose search and optimization algorithms. With this in mind, the book serves to offer a data-driven view of optimization, through the framework of memetic computation (MC). The authors provide a summary of the complete timeline of research activities in MC – beginning with the initiation of memes as local search heuristics hybridized with evolutionary algorithms, to their modern interpretation as computationally encoded building blocks of problem-solving knowledge that can be learned from one task and adaptively transmitted to another. In the light of recent research advances, the authors emphasize the further development of MC as a simultaneous problem learning and optimization paradigm with the potential to showcase human-like problem-solving prowess; that is, by equipping optimization engines to acquire increasing levels of intelligence over time through embedded memes learned independently or via interactions. In other words, the adaptive utilization of available knowledge memes makes it possible for optimization engines to tailor custom search behaviors on the fly – thereby paving the way to general-purpose problem-solving ability (or artificial general intelligence). In this regard, the book explores some of the latest concepts from the optimization literature, including, the sequential transfer of knowledge across problems, multitasking, and large-scale (high dimensional) search, systematically discussing associated algorithmic developments that align with the general theme of memetics. The presented ideas are intended to be accessible to a wide audience of scientific researchers, engineers, students, and optimization practitioners who are familiar with the commonly used terminologies of evolutionary computation. A full appreciation of the mathematical formalizations and algorithmic contributions requires an elementary background in probability, statistics, and the concepts of machine learning. A prior knowledge of surrogate-assisted/Bayesian optimization techniques is useful, but not essential.

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

This edited collection introduces English and literacy educators to the theoretical, research-based, and practical dimensions of using digital memetic texts—“memes”—in the classroom. Digital memetic texts come with new affordances, particularly as avenues for student creativity, voice, and advocacy. But these texts can also be put to manipulative, propagandistic, and nefarious purposes, posing critical challenges to an informed, democratic citizenry. Grounded in multimodality and critical literacy, this book investigates the fascinating digital dimension of texts, audiences, and meaning, and considers how English educators might take up these conversations in practical ways with students. With authentic examples from teachers and students, this volume provides a road map to researchers and educators—both preservice and in-service—interested in critical and productive uses of these modern phenomena.

The media star has become a powerful, almost unparalleled, cultural sign, even as the star system has undergone radical transformation since the era of the Hollywood studio system. Today's film industry continues to market and promote its products through actors in ways that seek to capture the often elusive quality that a star can embody. Using contemporary stars such as Robert De Niro, Keanu Reeves, Arnold Schwarzenegger, and Dennis Hopper, this anthology of essays applies a variety of theoretical tools in its attempt to understand how we interpret stars, and how we can begin to understand their cultural significance. Likewise, the study explores how the star system has become an increasingly complex phenomenon within society at large, extending its impact beyond the cinema into music, sports, and fashion. Many of the essays collected here consider this shift and examine how personae including the director (Sam Peckinpah), the royalty (Princess Diana) and even the digital star (Lara Croft) have captured the cultural imagination and have come to attain qualities as star-like as those of the silver screen.

The Philosophy of Daniel Dennett explores the intellectual significance of Daniel C. Dennett's 45 years of philosophical research, while providing a critical and constructive overview of Dennett's stance-based methodology and his claims about metal representation, consciousness, cultural evolution, and religion.

The debate between divine action, or faith, and natural selection, or science, is garnering tremendous interest. This book ventures well beyond the usual, contrasting American Protestant and atheistic points of view, and also includes the perspectives of Jews, Muslims, and Roman Catholics. It contains arguments from the various proponents of intelligent design, creationism, and Darwinism, and also covers the sensitive issue of how to incorporate evolution into the secondary school biology curriculum. Comprising contributions from prominent, award-winning authors, the book also contains dialogs following each chapter to provide extra stimulus to the readers and a full picture of this OC hotOCO topic, which delves into the fundamentals of science and religion."