The way merchants trade, think about business and represent commerce in art forms define merchant culture. The world between 1500 and 1800 encompassed different merchant cultures that stood alone and in contact with others. Culture, power relations and institutions framed similarities and differences and outlined the global outcome of these exchanges.

Theatrical performance, suggest the contributors to this volume, can be an unpredictable, individual experience as well as a communal, institutional or cultural event. The essays collected here use the tools of theatre history in their investigation into the phenomenology of the performance experience, yet they are also careful to consider the social, ideological and institutional contingencies that determine the production and reception of the living spectacle. Thus contributors combine a formalist interest in the affective and aesthetic dimensions of language and spectacle with an investment in the material cultures that both produced and received Shakespeare's plays. Six of the chapters focus on early modern cultures of performance, looking specifically at such topics as the performance of rusticity; the culture of credit; contract and performance; the cultivation of Englishness; religious ritual; and mourning and memory. Building upon and interrelating with the preceding essays, the last three chapters deal with Shakespeare and performance culture in modernity. They focus on themes including literary and theatrical performance anxiety; cultural iconicity; and the performance of Shakespearean lateness. This collection strives to bring better understanding to Shakespeare's imaginative investment in the relationship between theatrical production and the emotional, intellectual and cultural effects of performance broadly defined in social terms.

In times of economic and financial crises, the content of this book rings true. Drawing from interviews with executives, senior managers and/or auditors from renowned companies (eBay, Google, Hewlett Packard, Intel, Levi Strauss & Co., Microsoft, Novartis and many others) and theory from fields of sociology and social psychology, this research study provides an understanding of how "tone at the top" imprints on an organization and why that imprint works. More specifically, it discusses how managers' principles and practices can actively shape an open-minded culture that enhances effective internal control.

This important new book investigates how the West attained its current position of economic and social advantage. In an incisive historical analysis, Jack Goody examines when and why Europe (and Anglo-America) started to outstrip all other continents in socio-economic growth. Drawing on non-Western examples of economic and technical progress, Goody challenges assumptions about long-term European supremacy of a ‘cultural’ kind, as was a feature of many theories current in social science. He argues that the divergence came with the Industrial Revolution and that the earlier bourgeois revolution of the sixteenth century was but one among many Eurasia-wide expressions of developing mercantile and manufacturing activity. This original book casts new light on the history of capitalism, industrialization and modernity, and will be essential reading for all those interested in the great debate about the economic rise of the West.

Socio - Cultural Life of Merchants in Mughal Gujarat by Monika Sharma focuses on the identification of the varied communities involved in commercial activities and maritime trade - Banias, Bohras. Parsis, Khojas, Memons, Ghanchis, Chalebis, Armenians and European during 16th-17th centuries. The project embraces life-style, traditions, festivals, institutions and the professional aspects of merchants life. The study explores the region of Gujarat its geographical layout, urban set-up, trade centres, cities, manufacturing centres, ports and trade routes. The living standards, viz. housing, system of education, entertainment, the status women, food habits, dresses, ornaments and other aspects of their daily life etc. are investigated in order to make a comparative study of the different cultures. The study intends to know about the religion, social activities, festivals, rituals, marriages, customs and mores followed. The present work entails the investigation of custom, rituals and mores related to society and religion of the various merchant communities. One can also discern the existing social evils like sati, polygamy and enforced widowhood. The focal point of the study is merchants-Mughal nexus too, which is vital to understand the benefits accrued by the merchant communities. In what manner the proximity with imperial court benefitted them and resulted in their social elevation. One of the objectives of this study would be contextualize the idea of money for different merchants, which is discussed in chapter six. How the various communities invested their money to acquire political and social advantages. The stable system of brokers, sarraf and sahukars, mahajan, and nagarsheth which sustained the community are also focussed.

The first edition of this contemporary classic can claim to have put ′consumer culture′ on the map, certainly in relation to postmodernism. This expanded new edition includes: a fully revised preface that explores the developments in consumer culture since the first edition a major new chapter on ′Modernity and the Cultural Question′ an update on postmodernism and the development of contemporary theory after postmodernism an account of multiple and alternative modernities the challenges of consumer culture in Japan and China. The result is a book that shakes the boundaries of debate, from one of the foremost writers on culture and postmodernism of the present day.

This title was first published in 2001. Looking at German-American relations between 1776 and 1835, this study argues that it was day-to-day commercial contacts, rather than official diplomatic ties that forged the way in establishing good relations between the two countries. Although concerned with trade, this work is not strictly one of economic history, but instead looks at how wider economic trends impacted upon the socio-cultural and political connections.

Annotation. Historians and anthropologists have long been interested in South China where powerful lineages and gendered hierarchies are juxtaposed with unorthodox trading cultures, multi-ethnic colonial encounters, and market-driven consumption. The divergent paths taken by women in Hong Kong and Guangdong during thirty years of Maoist closure, and the post-reform cross-border fluidities have also gained analytical attention.

Demonstrates the importance of social norms to firms and markets through historical context and theoretical and empirical evidence.