"Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used as a complementary or supplementary text in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics). The text builds upon what readers already know intuitively about signs, and then leads them to think critically about the world in which they live - a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms." "The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on how meanings are now negotiated through such channels as websites, chat rooms, and instant messages."--Jacket.

An exploration of the key concepts of information and communications sciences, this book covers the information in its subject including the bedrock topics of signs, symbols, information, and communication. Considered from an historical and foundational perspective, it is useful to the beginning student and practitioners of long standing.

Using a developmental approach to the process of criticism, Making Sense of Messages serves as an introduction to rhetorical criticism for communication majors. The text employs models of criticism to offer pointed and reflective commentary on the thinking process used to apply theory to a message. This developmental/apprenticeship approach helps students understand the thinking process behind critical analysis and aids in critical writing.

A technical discussion that includes theory, research, and application, this book describes warning design standards and guidelines; aspects of law relevant to warnings such as government regulations, case/trial litigation, and the role of expert testimony in these cases; and international, health/medical, and marketing issues. Broken into thirteen

This book constitutes the refereed proceedings of the Third International Conference on Intelligent Text Processing and Computational Linguistics, CICLing 2002, held in Mexico City, Mexico in February 2002. The 44 revised papers presented together with four invited papers were carefully reviewed and selected from a total of 67 submissions. The papers are organized in topical sections on semantics, word sense disambiguation, amaphora, syntax and parsing, part of speech tagging, lexicon and corpus, text generation, morphology, speech, spelling, information extraction and information retrieval, summarization, text mining, and text classification and categorization, document processing, and demo descriptions.

Rhetoric in Popular Culture, Fifth Edition, shows readers how to apply growing and cutting-edge methods of critical studies to a full spectrum of contemporary issues seen in daily life. Exploring a wide range of mass media including current movies, magazines, advertisements, social networking sites, music videos, and television shows, Barry Brummett uses critical analysis to apply key rhetorical concepts to a variety of exciting examples drawn from popular culture. Readers are guided from theory to practice in an easy-to-understand manner, providing them with a foundational understanding of the definition and history of rhetoric as well as new approaches to the rhetorical tradition. Ideal for courses in rhetorical criticism, the highly anticipated Fifth Edition includes new critical essays and case studies that demonstrate for readers how the critical methods discussed can be used to study the hidden rhetoric of popular culture.

Teen Spirit Guide to Working with Mediumship is a brilliant and comprehensive guide to working and communicating with the Spirit world. Although primarily written for young adults, it can also be utilized by anybody wanting to start their journey into working with Spirit but struggling with where to go for advice or more information. In easy and clear steps, Ceryn Rowntree will take you through the basics of connecting with the Spirit world, to more advanced techniques, and how to do it in a safe way that's comfortable for you as an individual.

"This is an excellent textbook that should be compulsory reading for any undergraduate student of Social Psychology. Wendy Stainton Rogers has done a remarkable job of synthesising theories within these broad approaches. She has used her vast experience in distance learning to write a book that draws students in and has them reading, simply because the material is so very interesting. Although Stainton Rogers outlines the British Psychological Society’s requirements for an undergraduate course in Social Psychology at the beginning of the book, this textbook is relevant far beyond the context of the United Kingdom." Catriona Macleod, Professor of Psychology, Rhodes University, South Africa In the brave new world of Facebook and Twitter, our social, political and personal worlds are all profoundly changing. To be relevant to our lives today, Social Psychology needs to be transformed. This popular book has been radically revised to do just that. Extensively updated and expanded, this new edition contains a broad grounding in traditional experimental work and a thorough treatment of the different 'logics of inquiry' adopted for empirical research. The book also: Introduces two completely new chapters, one on relationships and another on prejudice Updates and reformulates all the other material, introducing chapters on quantitative and qualitative methods, critical psychology and values Includes a wide array of critical approaches - community, feminist, postcolonial, psychoanalytic social psychologies Addresses social psychology from an international perspective, drawing on work from Africa, Australia, Europe, North and South America, New Zealand, Asia Includes section summaries, further reading, online resources and questions Showcases the work of a new and vibrant generation of social psychologists Covers the BPS recommendations for the social psychology syllabus The book breaks new ground in the topics it covers and in the innovative approach it takes to assessing them. For students and their teachers alike, the book brings a 'breath of fresh air', making it not just a valuable resource, but an intriguing and enjoyable read.

How do words mean? What is the nature of meaning? How can we grasp a word’s meaning? The frame-semantic approach developed in this book offers some well-founded answers to such long-standing, but still controversial issues. Following Charles Fillmore’s definition of frames as both organizers of experience and tools for understanding, the monograph attempts to examine one of the most important concepts of Cognitive Linguistics in more detail. The point of departure is Fillmore’s conception of “frames of understanding” – an approach to (cognitive) semantics that Fillmore developed from 1975 to 1985. The envisaged Understanding Semantics (“U-Semantics”) is a semantic theory sui generis whose significance for linguistic research cannot be overestimated. In addition to its crucial role in the development of the theoretical foundations of U-semantics, corpus-based frame semantics can be applied fruitfully in the investigation of knowledge-building processes in text and discourse.

This book is the preliminary part of a great work titled «THE BOOK OF THE EGYPTIAN: The beginning of the basic Egyptology or a key to the understanding of history, philosophy and world religion». Usually, the introduction is made in the form of a brief preface or foreword, but I got a whole book as the first step in a multi-volume publication of the study. The purpose of this specific introduction as the beginning of serious research – is right at the level of the opening to inspire a reader, showing him in a clear visual and comprehensible form, the whole true mechanism of the hieroglyphic writing. To achieve this, I will completely dispel the myth created by the modern science that hieroglyphs do not convey any meaning (of words, the whole idea), but only individual sounds (letters), or their combination (syllables). This scientific myth will be finally deprived of the status of scientific knowledge, and the translation of the Phaistos disc, on the contrary, will be clearly shown, what is called «broken apart», and will be read in the ancient hieroglyphic language united by the principle of construction – in the language of the ancient Egyptians. I can say that it will not be two simultaneously existing systems of hieroglyphs translation, as well as two Egyptologies, one will be false, and the other – true! To prove the validity of the system of translation I wanted to give you immediately not only a complete translation of the text of the Phaistos disc, where the number of occurrences of each hieroglyph is not big (1 to 19 times), but the translation of the whole ancient Egyptian writing, because the number of times it is used in there is thousands, if not even millions. And each such use of each hieroglyph is translating in the same way, so it creates the full reading of the hieroglyphic texts – writing, which will be easily read by everyone with the dictionary of hieroglyphs in the future. The main reason why I wanted to do it – is because, at first, I read the ancient Egyptian texts and only then, by chance, came across with the hieroglyphs of the Phaistos disc. But then, I decided to set a different aim – to teach the reader to think, and not just to read hieroglyphs. Since we have no ancient Egyptian temple, and you're not its novice, the method of achieving the aims will be different than in the antiquity. First of all, I would suggest not a translation of ancient Egyptian hieroglyphs, but a complete translation of the Phaistos disc, and at the same time to give them a sort of test of common sense to modern science in the face of particular academies and universities of the world. Let them answer me the question, not knowing the translations of ancient Egyptian texts, – whether they think this translation of the Phaistos disc is correct? So when I completely publish «The Book of Egyptian», it will become clear who they are and where do they lead all of you. As they always test the students, it's a time to test them as well. Will they pass the test, I do not know, but any way, you, my reader, will get to know about it, (in the main manuscript) and will be able to draw your own conclusions about their intellectual level. Therefore, I recommend you to take this message of the book, at least with the attention, because not every day the science gets a ready revelation, designed in the form of scientific study. And here the attention and common sense will help the reader to re-look the original, pure, uncomplicated meaning of the Hieroglyphs, which through the veil of delusion will finally begin to appear in their true, original and vibrant colors – and finally, get from the nether world – into the realm of the living!