Color isn't 'just there' in photography, an ordinary fact of life. It's much more special and can be a subject and pursuit in its own right, because it triggers an emotional and aesthetic response like no other. Color is processed not in the eye, but in the mind, and that makes it personal. In this third book in the series, Michael Freeman talks about color in photography in a completely fresh, thoughtful and useful way, unlike any other book on the market. In recent years, photography-about-color has exploded as a shooting phenomenon, taking inspiration not just from the great colorist photographers like Outerbridge, Haas, Gruyaert, Leiter, Eggleston and Porter, but from the new freedom that modern sensors and processing software give. This book both celebrates and advises this new trend, drawing on Freeman's long experience editorially and professionally, spanning the two eras of film and digital color.

From timeless, elegant portraits to gritty, graphic street shots, the possibilities of black and white are endless, enticing, and exciting. Recognising this potential within every shot, and knowing the digital-editing tools and techniques to maximize its effect are essential steps to building up your photographic repertoire. Having first established the fundamental aesthetic choices that go into every B&W conversion, Michael Freeman goes on to review the noble tradition of black and white, detailing its numerous styles and fashions, with step-by-step instructions on how to achieve each effect, regardless of your particular software. Presented in a straightforward and easy-to-understand format, you will soon be able to both visualise exactly how you want your final image to appear, and achieve that signature look with efficient workflows and powerful conversion techniques. These skills open up new worlds of photographic opportunity everywhere you look, and encourage artistic growth just as much as they inspire you to try new styles and exciting treatments.

For the very first time, renowned international photographer and bestselling author Michael Freeman reveals all the insider secrets that professionals keep for themselves alone. Everyone from enthusiastic amateurs to seasoned experts will learn plenty of the tried-and-true, field-tested techniques Freeman has discovered through years of experience. He helps you think and shoot like an expert, providing advice on everything from shooting in poor weather conditions to simulating complex lighting setups, from enhancing depth of field to fixing damaged files and organizing your photos effectively. His easily digestible nuggets of information explain how to make the most of your digital camera...even if you have limited resources. And that’s important, because to get a great photo, you must fully exploit your camera’s capabilities--and this guide shows you how.

Designed by expert professional Michael Freeman, this complete course will let you take exceptional photos and develop a deeper understanding of what makes a great photo work. Inspired by the structure of a college course and the benefits of collective learning, in-depth lessons are punctuated by shooting challenges, encouraging you to get out and practice your new skills. Start by taking creative control of your images, learning the science behind exposure, getting comfortable with the full range of camera controls, and leaving Auto mode behind. Next, learn to read the light itself and capture consistently high-quality images even in the most difficult lighting conditions. Then take a step back and develop your photographic eye to recognize potential design and compositional choices, making the most of stunning scenes as they occur. Once you get back to your computer, wrap it up with a complete overview of the most important digital-editing techniques, cutting through the clutter and honing in on the tools and workflows that are relevant to your own photographic style. By the end of this course you will understand the principles of photography, you'll know what makes a successful photograph, and you'll have the skills to take excellent photos yourself.

At some point, all photographers are called upon to shoot a proper portrait - combining technical skill with personable demeanour to capture someone in their best possible light. Michael Freeman teaches you how to achieve flattering portrait results with a variety of both traditional and modern styles. Learn how to set your subjects at ease and bring out their natural beauty with a friendly yet professional attitude. Feel confident giving directions on posing and stance with a thorough review of the classic approaches, from head-and-shoulder shots to full-length compositions, and everything in between. Take creative control of your portrait sessions by learning to manipulate the light to your own ends - whether that means bouncing sunlight o a reflector or building your own studio setups with multiple fl ash units. The complex science of photographic lighting is explained in straightforward and easy-to-understand language, with abundant and inspirational examples. Finally, master the fundamentals of post-production finishing techniques to make sure every portrait looks its absolute best. Your subjects will thank you for it!

Clear, direct and guaranteed, Perfect Exposure looks at the way professionals work, and lays out the decisions and sequences with absolute clarity, while incorporating the latest, powerful post-processing techniques. Choosing the exposure for a photograph is both alarmingly simple, and infinitely complex. Simple, because there is ultimately only one dosage of light, controlled as it always has been, by a shutter speed, aperture and ISO setting. But arriving at the perfect exposure is also complex, because it affects everything in the image and its effect on the viewer. There are endless subtleties in the brightness, readability and mood of every part of every scene, as the myriad of exposure decisions photographers take testifies. Understanding how and why exposure works is essential, not only because it helps you to decide what is instinctively "right". Perfect Exposure enables total confidence in that decision - an invaluable skill for every single photographer.

The classic genre that has been a fundamental part of photography since the beginning, landscape has perennial appeal to all photographers. Michael Freeman shares his wealth of experience in this comprehensive guide to art of capturing beautiful landscapes. Start your exploration of this vast subject by deconstructing and studying its elements-from the most reliable locations to the classic compositions. Next, learn how to find and position yourself in the optimal viewpoints for original and creative interpretations of these massive subjects. Using the right gear and techniques for each frame, you will be able to capture depth and dimensionality that speak to the grandeur of these exotic locations. With the sky as your studio, you can make the weather work for you to provide a stunning variety of spectacular light. Going beyond the purely technical side, Freeman also dives into the mind of the landscape photographer, addressing the environment, studying how distinct colour palettes can evoke moods, and following in the illustrious tradition of B&W landscapes. The studio will start to feel very small indeed once you start exploring the great outdoors!

The essential concept for which there is no Auto mode, quality composition is what distinguishes a snapshot from a phenomenal photograph. Learn how to develop your photographic eye not to only seek out engaging subjects, but also to approach them from the best angle, in optimal light, for maximum effect. Going beyond the basics, Michael Freeman reveals why certain photographs succeed, demystifying the abstract aesthetics to give practical rules and real-world advice that will enhance your images and inspire your creativity. Presented in a straightforward, down-to-earth method, these compositional principles will become second nature, giving you the creative freedom to seek out new, stunning shots of your own. What's more, you will develop reliable skills to approach a wide variety of subjects - from portraits to landscapes and everything in between - and to consistently present them in a strong, compelling composition.

A quiet revolution has been gathering pace in photography - an exploration of the subtleties, excitement and pleasure in making images in black and white. This is not a case of old traditions reasserting themselves, but rather a rediscovery of what imagery made purely out of tones can offer to the creatively curious. The fourth book in Michael Freeman's newest series, Michael Freeman On...Black & White is a clear and concise guide to a unique, enduring and very popular subset of photography. Broken down into chapters covering every type of monochrome photography, the book provides both a practical guide to working without the distraction colour, details of the unique challenges posed by a genre that is so defined by shape and light and the ways in which working in monochrome can hugely improve your photographic practice.

The street aesthetic is more in vogue than ever, and rapidly becoming an essential part of every photographer's repertoire. Subjects are found around every corner, each moment offers a new and fresh perspective, and that excitement and spontaneity make it an ideal training ground for honing the skills needed to anticipate and successfully capture dramatic scenes on the fly. Getting great street shots is much more than just a matter of chance. Michael Freeman details the optimal strategies for anticipating the action before it happens, and the fastest techniques that ensure you're ready with your finger on the shutter for that critical moment. A thorough overview of which equipment is best suited for each particular style lets you make the most of the gear you have, even in the most challenging lighting conditions. And a series of exercises keeps you engaged and alert to the creative potential of countless scenes throughout your daily life. Beyond the gear and technique, you will also learn to think like a street photographer - recognising not just captivating scenes with engaging subjects, but also innovative angles from which to capture them, all with the split-second instinct of a professional.