A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. Includes new material on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising Goes beyond the hows and whys to include lots of hands-on advice and real-world examples Other titles by Brinckerhoff: Mission-Based Management: Leading Your Not-for-Profit In the 21st Century, Faith-Based Management: Leading Organizations That Are Based on More than Just Mission, and Social Entrepreneurship: The Art of Mission-Based Venture Development Filled with new material, this book appraises the trends that have dramatically affected the not-for-profit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.

The only nonprofit management book you must have-in an exciting new edition As a nonprofit manager, you have to be more effective and more efficient than ever to win funding and support to ensure your organization pursues its mission, meets community needs, and maintains its budget, while juggling the demands of funders, clientele, boards, staff, and community. This Third Edition of Mission-Based Management provides comprehensive, hands-on guidance that addresses your unique concerns as a nonprofit manager and policy-maker Addresses the effects of SOX, organizational transparency, new technologies, technology planning, and marketing in today's environment Is written by a nationally recognized expert who has trained thousands of nonprofit managers in hundreds of seminars on the best practices in nonprofit management Includes in each chapter a recap and a list of questions for group discussion More than ever before, as a nonprofit manager, you want and need practical guidance on how to do your job and run your organization more effectively and efficiently. And more than ever before, Mission-Based Management, Third Edition provides the definitive answer.

In A Capitalist Economy, The Holy Grail Of Business Is A Sustainable Competitive Advantage, Which Is Defined By Michael Porter, A Harvard Business School Professor, As Follows: Sustainable Competitive Advantage (Sca) Exists When A Company Makes Economic Rents, That Is, Their Earnings Exceed Their Costs, Especially Including Cost Of Capital. That Means That Normal Competitive Pressures Are Not Able To Drive Down The Firm S Earnings To The Point Where They Cover All Costs And Just Provide Minimum Sufficient Additional Return To Keep Capital Invested. Most Forms Of Competitive Advantage Cannot Be Sustained For Any Length Of Time Because The Promise Of Economic Rents Drives Competitors To Duplicate The Competitive Advantage Held By Any One Firm. The Key To Sustainable Competitive Advantage Is Differentiation. You Must Offer Your Customer A Difference That Is Both Recognizable By And Valuable To That Customer. However, It Is Not Sufficient To Merely Offer Your Difference In Products Or Services, Because In Today S Environment, Those Differences Will Be Copied By Your Competitors Within One Or Two Years. In Order For Your Competitive Advantage To Be Sustainable, You Must Develop And Maintain A Unique, Customer-Focused, Business Model. Mission-Based Alignment Is A Step-By-Step Process For Developing And Maintaining This Unique And Uncopiable Business Model. Properly Developed And Maintained, This New Business Model Will Lead To Sustainable Competitive Advantage.

This volume covers Shareholder Value (SV), which may be defined as a firm's ability to earn a return. To achieve it, a company must be perceived to operate in a viable market, pursuing a strategy which promises sustainable competitive advantage.

A newly revised and updated edition of the ultimate resource for nonprofit managers If you’re a nonprofit manager, you probably spend a good deal of your time tracking down hard-to-find answers to complicated questions. The Nonprofit Manager’s Resource Directory, Second Edition provides instant answers to all your questions concerning nonprofit-oriented product and service providers, Internet sites, funding sources, publications, support and advocacy groups, and much more. If you need help finding volunteers, understanding new legislation, or writing grant proposals, help has arrived. This new, updated edition features expanded coverage of important issues and even more answers to all your nonprofit questions. Revised to keep vital information up to the minute, The Nonprofit Manager’s Resource Directory, Second Edition: Contains more than 2,000 detailed listings of both nonprofit and for-profit resources, products, and services Supplies complete details on everything from assistance and support groups to software vendors and Internet servers, management consultants to list marketers Provides information on all kinds of free and low-cost products available to nonprofits Features an entirely new section on international issues Plus: 10 bonus sections available only on CD-ROM The Nonprofit Manager’s Resource Directory, Second Edition has the information you need to keep your nonprofit alive and well in these challenging times. Topics include: Accountability and Ethics Assessment and Evaluation Financial Management General Management Governance Human Resource Management Information Technology International Third Sector Leadership Legal Issues Marketing and Communications Nonprofit Sector Overview Organizational Dynamics and Design Philanthropy Professional Development Resource Development Social Entrepreneurship Strategic Planning Volunteerism

The Clock Is Ticking . . . Is Your Nonprofit Ready? Boomers are leaving the workforce--soon. Do you have a plan to replace them? How do you relate to GenX and Gen@ employees, volunteers, and donors? What are you doing--today--to adjust your services, your outreach, your mission? Generational change presents as many opportunities for nonprofits as challenges. In Generations: The Challenge of a Lifetime for Your Nonprofit, nonprofit mission expert Peter Brinckerhoff tells you what to expect and how to plan for it. From iPod policies to recruiting younger board members, Brinckerhoff shows how you can address generational trends, today, to keep your nonprofit organization relevant and able to meet the changing needs of your staff, volunteers, donors, and the community you serve. Six trends, and what to do about them Generations examines six generational trends that will affect everything you do: financial stress technological acceleration diversity of population redefining the family MeBranding work-life balance You'll come away with an understanding of these trends and how they will impact your nonprofit. Individual chapters provide in-depth information on how to deal with generation issues in each area of your organization--staff, board, volunteers, clients, marketing, technology, and finances. Practical tools help you take action This hands-on guide includes the Generational Self-Assessment Tool. This tool gives you a baseline to measure your success as you bring generations into your planning. Throughout the book, you'll find real-life examples that illustrate key points. You'll also find practical ideas that you can use immediately. Finally, the book includes keys points and discussion questions--because you need to get your staff and board involved in this discussion today. The wake-up call been given to nonprofit boards and staff alike: now is the time to plan for generational change.

Global culture has gone from the Age of Print to the Era of the Media. The Gospel in Cyberspace maps these changes and offers guidance in navigating the new frontier as it relates to the Church. Authors Babin and Zukowski draw upon their experience in evangelization, catechesis, and media to lead readers through the new technologies.

A must-have guide that enables managers and trustees of private foundations, as well as their lawyers and accountants, to successfully navigate today’s increasingly complex tax laws and reporting requirements Private foundations are the most regulated of nonprofit organizations. Burdened with laws written over thirty years ago, which have become more complex and intricate, private foundations are forced to operate in a harsh legal environment. An operational or reporting mistake, no matter how innocent or inadvertent, can lead to immense tax and other penalties. To reap the charitable, tax, and other economic advantages of private foundations while avoiding the perils lurking in the myriad of tax-law traps, you must be fully informed about the basic legal requirements and the many subtleties and current developments affecting private foundations. Written by two of today’s leading authorities on the laws regulating private foundations, The Legal Answer Book for Private Foundations provides this critical information in an efficient and comprehensible fashion. In clear, easy-to-understand language, the authors provide expert guidance on everything from how to set up a private foundation to how assets are invested, how funds are distributed to grantees, and how to avoid self-dealing. You’ll find answers to such critical questions as: What are the legal definitions of private foundation and public charity, and what constitutes a disqualified person? Just what are the private foundation rules and what are the penalties for violating them? What assets are involved in the calculations of the mandatory payout requirement? How are self-dealing rules avoided? What is an excess business holding? Do foundations have to file annual returns with the IRS? What are the alternatives to private foundations? With the increasing opportunities for the establishment of private foundations, The Legal Answer Book for Private Foundations is an invaluable resource that is mandatory reading for anyone contemplating creation of a foundation or managing or advising an existing foundation.