Myth In Modern Media Management And Marketing

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The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

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Genre : Business & Economics
Author : Kreft, Jan
Publisher : IGI Global
Release : 2019-06-14
File : 333 Pages
ISBN-13 : 9781522591023


Modelling And Simulation Of Fast Moving Ad Hoc Networks Fanets And Vanets

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In the event of a disastrous event leading to the loss of communication networks, ad-hoc networks are a potent wireless communication resource because of their unique features including being quickly deployable and having a distributed nature, large coverage area, reduced cost, and more. Flying ad-hoc networks (FANETS) and vehicular ad-hoc networks (VANETS) are the future technology and can solve many problems in e-commerce delivery through drones, agriculture, vaccine delivery, and more. The unique characteristics of these networks and special requirements have created new challenges for the research community in recent decades. Modelling and Simulation of Fast-Moving Ad-Hoc Networks (FANETs and VANETs) enhances the modelling and simulation aspects of FANETS and VANETS and understands the protocols in mac layer and network layers for fast-moving ad-hoc networks. It presents simulations run using various simulation tools and measures the performance metrics of ad-hoc networks. Covering topics such as emulation tools, secure communication, and modelling software, this premier reference source is an excellent resource for computer scientists, IT specialists, business leaders and managers, supply chain and logistics management, libraries, students, government officials, international organizations, law enforcement, engineers, agriculturalists, researchers, and academicians.

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Genre : Computers
Author : Pradeep Kumar, T.S.
Publisher : IGI Global
Release : 2022-09-30
File : 269 Pages
ISBN-13 : 9781668436127


A Social Scientific Examination Of The Dynamics Of Communication Thought And Selves

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Intrapersonal communication has been considered and studied less in comparison to general communication and other related topics. Moreover, intrapersonal communication is usually mentioned in the context of studying other topics, as opposed to being studied singularly. To fully understand the complexity and potential uses of this field of study, intrapersonal communication must be researched further. A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves focuses on the concept of intrapersonal communication, discusses how and why we communicate with ourselves, and considers how scholars can help humans improve and harness intrapersonal communication in fields such as artificial intelligence. The book also makes a forceful case for the importance and potential utility of intrapersonal communication. Covering topics such as language, sociology, and cognitive science, this reference work is ideal for sociologists, psychologists, industry professionals, academicians, scholars, researchers, practitioners, instructors, and students.

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Genre : Language Arts & Disciplines
Author : Sekalala, Seif
Publisher : IGI Global
Release : 2022-06-17
File : 277 Pages
ISBN-13 : 9781799875093


New Perspectives And Paradigms In Applied Economics And Business

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This book features a collection of high-quality and peer-reviewed papers from the 2022 6th International Conference on Applied Economics and Business (ICAEB), which was held in Stockholm, Sweden, during August 24-26, 2022. ICAEB serves as a platform for presentation of new advances and research results in the fields of applied economics and business. Applied economics is used to improve the quality of practice in business and public policy by thinking meticulously about new ways to approach old problems. Presentations at the conference include the topical areas of development, ecological, financial, forensic, information, institutional, international, labor, managerial, mathematical, monetary, and other related economic aspects. All these topics relate to an overall theme of sustainable development from an economic perspective. The conference brings together scientists from different fields of applied economic research in order to exchange ideas and experiences leading to improved methods of economic analysis.

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Genre : Business & Economics
Author : William C. Gartner
Publisher : Springer Nature
Release : 2023-03-20
File : 459 Pages
ISBN-13 : 9783031238444


Minority Voices From The Academic Superstructure

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Minority Voices From the Academic Superstructure is a critical conversation that bases its argument on interviews with Black, Indigenous, and people of color (BIPOC) faculty from across the United States and a range of institutions, including large public and private universities, small liberal arts colleges, and mid-size public institutions. Using critical race theory (CRT) and postcolonial studies as the central theoretical frameworks, and critical race feminism as a supporting critical paradigm, the authors bring to attention some of the persistent challenges that BIPOC faculty face even in the twenty-first century. The book builds on a now well-established scholarly tradition on faculty experiences in the academy to support the following argument: While many gains have been made, the vestiges of colonization—which critical race theorists continue to highlight as persisting in current systems—still render the present-day academy a challenging space for BIPOC faculty. Through the powerful stories of success and resolve shared by study participants, the authors show that colleges and universities represent enormous—if challenging—sites of opportunity where the goals of advancing greater racial, ethnic, and gender equality both within and beyond the ivory tower can be pursued. Minority Voices From the Academic Superstructure also explores the challenges BIPOC faculty and diversity, equity and inclusion (DEI) initiatives will likely face in a political environment that is increasingly hostile to such efforts. This book covers topics such as minorities in education, systemic racism, intersectionality, immigrant experience, gendered experiences in education, and is a useful resource for academicians, education professionals, administrators, sociologists, historians, economists, and researchers.

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Genre : Education
Author : Bailey, Erold K.
Publisher : IGI Global
Release : 2024-10-03
File : 330 Pages
ISBN-13 : 9781668499115


Utilizing Virtual Communities In Professional Practice

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In an era dominated by the demands of the 21st-century workforce, the imperative for distributed and asynchronous work has never been more pronounced. Global organizations grapple with the challenge of fostering connections for diverse purposes, ranging from team building to promoting inclusivity in the context of diversity, equity, and inclusion (DEI), and addressing collaborative operational needs. A deep dive into the creation and utilization of virtual communities, illuminating their effectiveness in various professional settings across industries is necessary to empower leaders to connect with their teams. From informal social learning environments to formal organizational structures, more knowledge is needed to showcase how professionals can leverage authentic connections to inform and support modern professional practice. Utilizing Virtual Communities in Professional Practice serves this purpose and stands as a comprehensive guide that seeks to support professionals in exploring the latest theoretical frameworks underpinning successful virtual communities. Each chapter of the book combines theoretical insights with practical applications, rooted in research and supported by relevant literature. By providing examples from diverse industries, the book empowers individuals to consider new virtual community approaches for their unique professional settings. The objective is to equip readers with new ideas and considerations, enabling them to customize and implement virtual communities effectively in realms such as education, business, and community engagement.

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Genre : Computers
Author : Smerda-Mason, Dana L.
Publisher : IGI Global
Release : 2024-07-23
File : 306 Pages
ISBN-13 : 9798369311127


Considerations On Cyber Behavior And Mass Technology In Modern Society

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In our fast-paced, technology-driven world, there is a strong sense of untapped potential and unfulfilled promises. People today possess an unprecedented amount of power through their technological gadgets but often remain unaware of how to wield it effectively. This lack of understanding and agency leads to a plethora of societal problems, from passive consumerism to environmental degradation, fostering a sense of helplessness. Considerations of Cyber Behavior and Mass Technology in Modern Society offer a comprehensive solution to this pressing issue. It is a scholarly beacon, guiding academic scholars and critical thinkers toward a profound reassessment of our relationship with technology and society. By delving into the intricate web of topics such as active citizenship, global information production, and the coexistence of consumer technology and freedom, our book presents an opportunity to explore the root causes of our modern-day challenges.

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Genre : Computers
Author : Beneventi, Paolo
Publisher : IGI Global
Release : 2024-01-30
File : 283 Pages
ISBN-13 : 9781668482308


Global Perspectives On The Strategic Role Of Marketing Information Systems

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A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

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Genre : Business & Economics
Author : Medina-Quintero, Jose Melchor
Publisher : IGI Global
Release : 2023-05-08
File : 404 Pages
ISBN-13 : 9781668465936


Aesthetics Organization And Humanistic Management

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This book is a reaction to the reductionist and exploitative ideas dominating the mainstream contemporary management discourse and practice, and an attempt to broaden the horizons of possibility for both managers and organization scholars. It brings together the scholarly fields of humanistic management and organizational aesthetics, where the former brings in the unshakeable focus on the human condition and concern for dignity, emancipation, and the common good, while the latter promotes reflection, openness, and appreciation for irreducible complexity of existence. It is a journey towards wholeness undertaken by a collective of management and organization theorists, philosophers, artists, and art curators. Reading this book’s contributions can help both academics and practitioners work towards building organizational practices aimed at (re)acquiring wholeness by developing aesthetic awareness allowing for more profound understandings of performativity, insights into the dynamics of power, appreciation of ambiguity and ambivalence, and a much needed grasp of complexity. The varied ways of engaging with art explored by the authors promote imaginative insights into and reflection on the beauty and vicissitudes of organizing, of management knowledge and collective expression. It will be of interest to researchers, academics, practitioners, and students in the fields of organizational theory and practice, business and management history, human resource management, and culture management.

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Genre : Business & Economics
Author : Monika Kostera
Publisher : Routledge
Release : 2020-10-27
File : 242 Pages
ISBN-13 : 9781000209341


The Palgrave Handbook Of Critical Human Resource Development

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This handbook presents an expansive exploration of critical theory, critical perspectives, critical praxis, and the impact on the research, theory, and practice of Human Resource Development (HRD). Critical Human Resource Development (CHRD) aims to challenge the normative structures, practices, policies, definitions, and approaches which have historically dominated the field of Human Resource Development (HRD). As an approach to HRD, CHRD raises awareness of social systems, organizational policies and practices, and research paradigms that silence new ways of knowing and understanding, while advancing underrepresented and emerging approaches. Through an analysis of power and privilege, morality and ethics, and ideology and context, CHRD situates diversity, equity, inclusion, social justice, and resistance as a path forward in a rapidly-changing global society. In contrast to HRD’s traditional focus on organization development, training and development, and career development, this handbook adopts a more critical vantage point which classifies the scope and outcomes of HRD across five domains identified by CHRD scholars as key to understanding the nature and work of the field— organizing, relating, learning, changing, and advocating.

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Genre : Business & Economics
Author : Joshua C. Collins
Publisher : Springer Nature
Release : 2022-11-17
File : 436 Pages
ISBN-13 : 9783031104534