83 Big Leaguers from 1909-69, on facsimile baseball cards. Hubbell, Dean, Spahn, Brock, many others; also advertising, info. No duplications.

This is the most comprehensive and respected vintage baseball card price guide on the market--considered to be the "bible" of the hobby. The Standard Catalog of Baseball Cards (2012), 21st Edition, contains thousands of card values covering cards from approximately 5,000 sets released between 1863-1981. In the 21st Edition, you'll find more than 5,000 photos, explanations for each set, unique features, size, and many additional details. Detailed pricing information and values are included. The Standard Catalog of Baseball Cards has been, and continues to be, a core title produced by Krause Publication…going on 21 years! If you collect baseball cards, this is a must-have annually!

Here are reproductions of 98 authentic baseball cards representing 104 great players of baseball's Golden Age, from 1880 to 1940. Included are superstars such as Babe Ruth, Joe DiMaggio, Bob Feller, Lou Gehrig, Ty Cobb, Dizzy Dean, and many other famous names in the history of baseball, from John McGraw and Connie Mack to Rudy York and Leo Durocher. Each card is an authentic reproduction of the original, with a full-color illustration of the player on one side and the original information and advertising on the reverse. This book represents a collection of rare baseball cards which would take years of searching and thousands of dollars to match.

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Each work, chosen with exquisite care by an expert, is analyzed and summarized. Its greatness as baseball literature, its place in the genre, its peculiarities, weaknesses, strengths, how the critics went for it--all are discussed in such a way, with quotations, that reading or browsing Shannon's book is equivalent to absorbing a rich history of the sport.

This is the first book to focus on a small but essential piece of every baseball game played during the last 100-plus years--the lineup card, used to record the full lineup and batting order for both teams. Drawing on input from dozens of memorabilia experts, collectors, team and league executives, umpires, coaches and managers, the author tells the story of the lineup card's role in America's pastime, from its history and usage to cards from famous games and the people who collect them. Nearly 200 illustrations include cards for Sandy Koufax's 1965 perfect game, Cal Ripken's record-breaking 2,131st consecutive game and the final game of Boston's first World Series title in 86 years.