A new assessment on the role, influence, and limitations of the Democratic and Republican National Committees in American political development. Scholars have long debated the role and importance of the Democratic and Republican National Committees in American politics. In National Party Organizations and Party Brands in American Politics, Boris Heersink identifies a core DNC and RNC role that has thus far been missed: creating national party brands. Drawing on extensive historical case studies and quantitative analysis, Heersink argues that the DNC and RNC have consistently prioritized their role of using publicity to inform voters about their parties' policies and priorities from the beginning of the twentieth century onwards. Both committees invested heavily in political communication tools with the goal of shaping voters' perceptions of their parties. As Heersink shows, the DNC and RNC often have considerable freedom in determining what type of brands to promote, placing them in the center of major intra-party debates in the twentieth century--including Prohibition, civil rights, foreign affairs, and economic policy. Analytically rigorous and marshaling a vast body of research on US elections between 1912 and 2016, this book highlights how important national party organizations are in setting the agenda in American politics.

Traces how the Republican Party in the South after Reconstruction transformed from a biracial organization to a mostly all-white one.

"In today's hyper-partisan America, the party divide seems to loom over every facet of life, political or not. Yet central as they are, parties have proved unable to meet their core tasks: building resonant programs, organizing actors into ordered conflict, policing boundaries, and linking the governed with the government. To understand how we came to the dysfunctional system we see today, we look back at how the parties formed and when and why they started to fail. In this major new book in American political development, the authors offer a full historical account of modern party politics, beginning with the rise of mass parties in the Jacksonian era through the post-Obama Democrats and the post-Trump Republicans. They show dynamic changes in parties over time, identifying six recurrent approaches that parties have taken-accommodationist, anti-party, pro-capital, policy-reform, radical, and populist-and focus on how successive actors melded inherited forms together with novel approaches to construct new projects for power. They date the emergence of our hollow-party era to the demise of the "New Deal order" by the late 1970s. While acknowledging changes in both parties, the authors emphasize the decisive role of the right in bringing it about. With deep historical grounding and extensive original research, the authors argue that it was the Republican Party that broke American politics"--

The seventeenth edition of Party Politics in America continues the comprehensive and authoritative coverage of political parties for which it is known while expanding and updating the treatment of key related topics including interest groups and elections. Marjorie Hershey builds on the book’s three-pronged coverage of party organization, party in the electorate, and party in government and integrates contemporary examples—such as campaign finance reform, party polarization, and social media—to bring to life the fascinating story of how parties shape our political system. New to the 17th Edition Fully updated through the 2016 election, including changes in virtually all of the boxed materials, the chapter openings, and the data presented. Explores increasing partisan hostility, the status of voter ID laws and other efforts to affect voter turnout, young voters' attitudes and participation, and the role of big givers such as the energy billionaire Koch brothers in the 2016 campaigns. Critically examines the idea that Super PACs are replacing, or can replace, the party organizations in running campaigns. New and expanded online Instructor's Resources, including author-written test banks, essay questions, relevant websites with correlated sample assignments, the book’s appendix, and links to a collection of course syllabi.

This book addresses the changing electoral and political circumstances in which American political parties found themselves during the 2016 election, and the strategic adaptations this new pressure may require. The respective establishments of both major political parties have found themselves facing serious challenges. Some observers wondered if realignment was in progress, and whether the parties could survive. Both grounded in research and accessible to more than just academics, this book provides important insights into how political parties can move forward from 2016.

Demonstrates how party elites influence candidate decisions and shape the outcomes of primary elections for House and Senate.

During the past fifty years American democracy has been transformed by the collapse of non-ideological and decentralized traditional party organizations and also by the emergence of more ideologically distinct and integrated service vendor parties and their allied groups. In this book, Joel Paddock uses several original data sets to provide new insights into the ways parties adapt to politics in the telecommunications age, growing interparty ideological differences, the changing relationship between parties and interest groups, and party nationalization. Well-suited for either graduate or undergraduate courses on political parties or linkage institutions, this book provides a fresh perspective on party transformation and the American democratic process.

The industrial revolution was the single most important development in human history over the past three centuries, and it continues to shape the contemporary world. With new methods and organizations for producing goods, industrialization altered where people live, how they play, and even how they define political issues. By exploring the ways the industrial revolution reshaped world history, this book offers a unique look into the international factors that started the industrial revolution and its global spread and impact.

Party Brands in Crisis offers a new way of thinking about how the behavior of political parties affects voters' attachments.

As evidenced in the 2008 elections and the transition to a new era of Democratic governance, one of the most important developments in American politics in recent years has been the resurgence of political parties. Democrats and Republicans represent different world views and policies, citizens recognise these differences, and many of them use party labels to make sense of the political world. Parties, Polarisation and Democracy in the United States describes and analyses the place of political parties in American politics today - both among elites and citizens at large. Many scholars and pundits denounce political polarisation; they view it as a symptom of a broken political system that provides unappealing choices for voters and that is frequently mired in deadlock. Baumer and Gold make a different argument - that party polarisation offers the kind of choice and accountability to voters that was not always present in earlier periods of American political history.