Neuromanagement And Neuromarketing

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Genre : Science
Author : Vincenzo Russo
Publisher : Frontiers Media SA
Release : 2022-10-18
File : 172 Pages
ISBN-13 : 9782889748068


Application Of Neural Technology To Neuro Management And Neuro Marketing

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Author : Ioan Opris
Publisher : Frontiers Media SA
Release : 2020-04-03
File : 243 Pages
ISBN-13 : 9782889635429


Modern Research In Economics And Administrative Sciences 2024

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Genre : Business & Economics
Author : Hamit ÖZMAN
Publisher : Livre de Lyon
Release : 2024-07-24
File : 156 Pages
ISBN-13 : 9782382366837


The Routledge Companion To The Future Of Management Research

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The management of organisations continues to evolve as new priorities emerge and new approaches are developed. Thus, it is clear that research into business and management will also continue to evolve. This will be in terms of both what is researched and in terms of the techniques and methods used to conduct research. Such development will continue into the future and this book highlights evolving areas. It also suggests new topics which are emerging and new techniques to conduct such research – topics and techniques that will be of benefit to researchers. The unique focus on the future of research methods in management, the emergence of topics in contemporary management and sustainability research and practices, such as sustainability and circular economy, will set this volume apart. With coverage of new and emerging subjects in management studies such as sustainability, zero carbon, green market, and circular economy, and the international collaboration with contributors from all around the globe, this major interdisciplinary reference volume will be of interest and great value to researchers, academics, and advanced students in the fields of business and management research and appropriate methodologies.

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Genre : Business & Economics
Author : David Crowther
Publisher : Taylor & Francis
Release : 2023-09-14
File : 365 Pages
ISBN-13 : 9781000919547


The Neuro Consumer

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Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers’ brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain’s subconscious expectations; the influence of social media and communities on consumers’ decisions – when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.

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Genre : Business & Economics
Author : Anne-Sophie Bayle-Tourtoulou
Publisher : Routledge
Release : 2020-04-24
File : 322 Pages
ISBN-13 : 9781000055481


Emotions As Key Drivers Of Consumer Behaviors A Multidisciplinary Perspective

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Genre : Science
Author : Debora Bettiga
Publisher : Frontiers Media SA
Release : 2023-04-04
File : 139 Pages
ISBN-13 : 9782832519578


The Neuroscience Of Organizational Behavior

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The Neuroscience of Organizational Behavior establishes the scientific foundations of organizational neuroscience, a nascent discipline that explores the neural correlates of human behavior in organizations. The book draws from several disciplines including the organizational sciences, neuroeconomics, cognitive psychology, social cognitive neuroscience and neuroscience. The topics discussed include the neural foundations of organizational phenomena, such as decision-making, leadership, fairness, trust and cooperation, emotions, ethics and morality, unconscious bias and diversity in the workplace.

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Genre : Business & Economics
Author : Constant D. Beugré
Publisher : Edward Elgar Publishing
Release : 2018-04-27
File : 348 Pages
ISBN-13 : 9781783475544


Transcending Borders In Tourism Through Innovation And Cultural Heritage

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This book features the proceedings of the 8th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held on the Hydra Island in Greece in September 2021, the conference's lead theme was “Transcending Borders in Tourism through Innovation and Cultural Heritage”. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse evolving tourism products and services. It also deals with strategies that help stimulate economic innovation and growth, and promote knowledge transfer. Selected chapters also deal with innovation, creativity, and change management in all aspects of tourism, culture, and heritage. A crucial focus is also placed on embracing ICT as a powerful development tool along with strategies and campaigns for smart tourism. It offers numerous examples from the whole spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports tourism, and wine tourism.

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Genre : Business & Economics
Author : Vicky Katsoni
Publisher : Springer Nature
Release : 2022-04-27
File : 1032 Pages
ISBN-13 : 9783030924911


The Neurotourist

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Discover the true heart of humanity: the brain Acclaimed journalist and intrepid brain "explorer" Lone Frank embarks on an incredible adventure to the frontiers of neuroscience to reveal how today's top scientists are reinventing human nature, morality, happiness, health, and reality itself. Interlacing bizarre experiments, cutting-edge science, and irreverent interviews, The Neurotourist is an odyssey through the mind-bending revolution underway in the new age of the brain.

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Genre : Science
Author : Lone Frank
Publisher : Simon and Schuster
Release : 2011-06-01
File : 325 Pages
ISBN-13 : 9781851688845


Decision Support Systems Vii Data Information And Knowledge Visualization In Decision Support Systems

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This book constitutes the proceedings of the Third International Conference on Decision Support Systems, ICDSST 2017, held in Namur, Belgium, in May 2017. The EWG-DSS series of the International Conference on Decision Support System Technology (ICDSST) offers a platform for European and international DSS communities, comprising the academic and industrial sectors, in order to present state-of-the-art DSS research and developments, to discuss current challenges that surround decision-making processes, to exchange ideas about realistic and innovative solutions, and to co-develop potential business opportunities. The main topic of this year’s conference was “Data, Information and Knowledge Visualization in Decision Making”. The 13 papers presented in this volume were carefully reviewed and selected from 53 submissions. They were organized in topical sections named: visualization case studies; visualization perspectives; analytics and decision; and Multi-Criteria Decision Making.

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Genre : Computers
Author : Isabelle Linden
Publisher : Springer
Release : 2017-05-18
File : 203 Pages
ISBN-13 : 9783319574875