This study provides an in-depth treatment of the global newspaper publishing market and its evolution, with a particular view on the development of online news and related challenges.

This study provides an in-depth treatment of the global newspaper publishing market and its evolution, with a particular view on the development of online news and related challenges.

As the outcome of the seventh international congress, the papers in this volume related to basically focus on media studies. In this book, which is an integrated of writings about digital technologies and new media, media contents and cinema in the axis of different disciplines is intended to provide a contribution to the literature on media studies, both theoretically and practically. Media studies consist of analyzed in an interdisciplinary approach covering a wide range of fields such as politics, society, economics, philosophy, psychology and economics. We believe that these studies would contribute to the development of debates in social sciences and encourage interdisciplinary approaches.

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.

Who Owns the World's Media? moves beyond the rhetoric of free media and free markets to provide a dispassionate and data-driven analysis of global media ownership trends and their drivers. Based on an extensive data collection effort from scholars around the world, the book covers 13 media industries, including television, newspapers, book publishing, film, search engines, ISPs, wireless telecommunication and others, across a 10-25 year period in 30 countries.

Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership of multiple content or distribution channels in media and communications. Yet while convergence among communications companies has been the major trend in the neoliberal era, the splintering of companies, de-convergence, is now gaining momentum in the communications market. As the first comprehensive attempt to analyze the wave of de-convergence of the global media system in the context of globalization, this book makes sense of those transitions by looking at global trends and how global media firms have changed and developed their business paradigm from convergence to de-convergence. Jin traces the complex relationship between media industries, culture, and globalization by exploring it in a transitional yet contextually grounded framework, employing a political economic analysis integrating empirical data analysis.

Petros Iosifidis addresses an increasingly prominent subject area in the field of media and communications, and one that has attracted increased attention in areas such as sociology, economics, political science and law: global media policy and regulation. Specifically, he considers the wider social, political, economic and technological changes arising from the globalization of the communications industries and assesses their impact on matters of regulation and policy. By focusing on the convergence of the communication and media industries, he makes reference to the paradigmatic shift from a system based on the traditions of public service in broadcast and telecommunications delivery to one that is demarcated by commercialization, privatization and competition. In doing so, Iosifidis tackles a key question in the field: to what extent do new media developments require changes in regulatory philosophy and objectives. It considers the various possible meanings of the public interest concept in exploring the different regulatory modes and the interplay between the local and the global in policy-making.

Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts of the world. Today, the principles and practicalities of these subsidies have been called into question, endangering the secure funding of expensive high-quality press output. This book provides a comprehensive analysis of today’s global challenges in the print news media’s struggle for survival. It presents current practices concerning government subsidies to newspapers for political, economic, and socio-cultural purposes against the background of declining readership and revenues, increased inter-media competition, austerity budgets imposed on national economies and shifting audience tastes. Using the insights of theoretical debates in the fields of media economics, media governance, and modern management theory, the book analyses these issues by investigating the power of government subsidies to shape and control newspaper markets. It brings together experts in these fields to combine theory with industry practices, aiming to help all parties involved to understand the complexity of issues and requirements necessary to preserve the social benefits of print media.

This publication reviews progress made since the 2008 OECD Seoul Declaration for the Future of the Internet Economy and identifies areas for future work.

The author offers a comprehensive portrait of online news performance in Western countries in changing media environments. Drawing on a content analysis of 48 news outlets from different types of media organization in France, Germany, Great Britain, Italy, Switzerland, and USA, Edda Humprecht investigates the complex interplay of systemic and organizational dynamics and their impact on online news content, showing that the performance of online news media strongly varies among different media outlets. Less profit oriented outlets and those with a focus on information generally perform well offering hard news, diversity, critical distance, or analytical depth. This suggests that the divide between high and low-performing outlets is tied to the news outlet's capacity and willingness to strike a balance between their profit orientation and their normative role as information providers. Furthermore, the findings demonstrate that different dimensions of news performance are more pronounced in certain countries. This book provides new theoretical perspectives and methods for political and media scholars, and insights for journalists, policymakers, and concerned citizens.