"Vic Prushan does not just talk about how to give the customer more than is expected, he delivers. [No-Nonsense Marketing is] incisive and thought-provoking, yet hard-hitting and practical. I recommend this book highly to managers of all businesses, large and small." --Jack D. Lantz, President and CEO, Unitek Miyachi Corporation "Whether you have an MBA or learned about marketing from the school of hard knocks, Prushan's No-Nonsense Marketing will remind you of things you should not have forgotten and shows you things you wished you'd known." --Stewart A. Washburn, CMC, Consultant to Sales and Marketing Management "Prushan's book follows his own sound advice--to always give customers more than they expect! Readers will find this a trove of insights and inspiration for every aspect of business management. I recommend it highly." --Alexander Hiam, author of The Portable MBA in Marketing and The Vest-Pocket CEO and Professor in the Marketing Department at the University of Massachusetts, Amherst "This book is required reading for anyone who thinks they are a 'Street Fighter' in marketing. It's filled with great ideas that can help you build a stronger and more profitable customer base. Victor Prushan truly knows his stuff and freely shares it in this book." --Jeff Slutsky, author of Street Smart Marketing and The Toastmasters' Guide to Successful Speaking "Finally, a book of marketing principles that both reviews fundamentals long since forgotten and provides iconoclastic new concepts on gaining, keeping, and delighting your customers, all written with Vic Prushan's dry but sparkling humor! This will be required reading for every person in my company who interfaces with a customer!" -- Jeff Z. Amacker, President, Teledyne Controls

This book provides a straight forward and pragmatic guide to leadership, management and team working in contemporary library and information services. Contemporary managers and leaders in library and information services are working in a challenging context; dealing with multiple demands on their time, expertise and resources. This book translates theories in team work, management and leadership into practical guidance backed up with examples and case studies from current library and information workers globally. There is a focus on attitudes, values and practices that make for good leadership and management. The book covers: -analysing your environment, understanding culture and developing strategies -working in the senior team and making an impact -confident leadership and management, decision making, problem solving and managing crises -leading, managing and supervising your team, establishing working practices and conflict management -delegation, dealing with overload and evaluating outcomes -managing large and small projects and the people side of projects -innovation and management of the change process -communications, managing e-mails and text messages and effective use of social media -recruitment and selection and performance management -managing and leading complex teams including collaborative, multi-professional, partnership and virtual teams -budgeting, managing finances, tendering, crowdfunding and taking part in audits -managing work/life balance, coaching and mentoring, emotional intelligence, resilience and mindfulness. The No-Nonsense Guide to Leadership, Management and Teamwork is a book that a new or aspiring manager or team leader will use to guide them through the first few years in their new role. It will also provide guidance and support to new or aspiring directors of library services and help them to navigate their way through decision making and problem solving at senior levels. In addition, individual practitioners who are struggling to understand the management and leadership practices that they are experiencing may find that it helps them to make sense of their current environment.

Everyone in business wants to increase their sales, generate more money and profits right? There is a book that will revolutionize and boost your business. 50 No-Nonsense Ways To Increase Your Sales Today is THAT book. New to the market, this book provides key hints and tips and little known market secrets that will help increase sales in your business. Are you at the stage where your business is struggling or you are struggling to move to the next level with your business? This book will help you. Fear no more, there will be at least one 'gold nugget' of information that you will take away from this book that will move you and your business onwards and upwards. 50 No-Nonsense Ways To Increase Your Sales Today covers basic aspects of marketing such as branding, targeting, leads and conversions, affiliate marketing and much more. This book has something for you, you will discover many key components of marketing and will be able to implement them into your business or to help others.

A no-nonsense guide to creating an effective resume covers such topics as preparing a professional resume presentation, using attention-grabbing keywords and using electronic resume-submission tools.

In today's competetive job market, if your cover letter doesn't grab the interviewer's attention, he or she may never even glance at your resume. No-Nonsense Cover Letters gives you the powerful practical tools to write "attention grabbing" cover letters that complement your resume and get you more interviews and job offers. The book begins with a thorough but easy-to-understand explanation of the key elements that are vital to creating "attention grabbing" letters including: why writing a cover letter is about selling yourself; how to craft targeted cover letters; when to use bullets or paragraphs; and creating E-letters for today's E-search environment. Subsequent chapters offer tips on writing winning cover letters for opportunities for virtually every profession.

A proactive, biblical approach to the pursuit of love and purpose provides surprising advice and encouragement to singles, teaching them how to use their godly power and confidence to let go of the deep-rooted myths about dating, learn how to approach and be approachable, and more. Original.

Jon Woronoff - an acknowledged authority in Japanese economy and society - provides insight into crucial aspects of doing business in Japan, and advice on how to succeed in a very difficult market. The book provides insight into crucial aspects of doing business in Japan and advice on how to succeed in a very difficult market. It follows the process from initial contact, to the first visit, to the creation of a fully-fledged operation in Japan. Emphasis is placed on how to break into the distribution system, set up a local company, acquire an existing company, recruit and manage Japanese personnel and co-operate or compete with Japanese companies. There are also tips on how to avoid common traps and pitfalls for the unwary investor.