This revised and expanded edition of the first comprehensive study of Occidentalism in post-Mao China includes a new preface, foreword, and chapter on Chinese diaspora writings in the Chinese language. Xiaomei Chen offers an insightful account of the unremittingly favorable depiction of Western culture and its negative characterization of Chinese culture in post-Mao China since 1978. She examines the cultural and political interrelationship between the East and West from a vantage point more complex than that accommodated by most current theories of Western imperialism and colonialism. Going beyond Edward Said's construction in Orientalism of cross-cultural appropriations as a defining facet of Western imperialism, Chen argues that the appropriation of Western discourse--what she calls "Occidentalism"--can actually have a politically and ideologically liberating effect on contemporary non-Western culture. She maintains that simplistic allegations of Orientalism frequently found in current critical discourses seriously underestimate the complexities of intercultural and multicultural relationships. Using China as the focus of her analysis, Chen examines a variety of cultural media, from Shakespearean drama, to modernist poetry, to contemporary Chinese television and popular fiction. She thus places sinology in the general context of Western theoretical discourses, such as Eurocentrism, postcolonialism, nationalism, modernism, feminism, and literary hermeneutics, showing that it has a vital role to play in the study of Orient and Occident and their now unavoidable symbiotic relationship. Occidentalism presents a new model of comparative literary and cultural studies that reenvisions cross-cultural appropriation. It will be indispensable to future discussions of Orientalism, Occidentalism, and postcolonialism, as well as subaltern studies, Asian studies, comparative literature, cultural studies, and non-Western drama.

1. Identity - collective -- Japan 2. Orientalism -- Occidentalism 3. Intercultural communication - stereotypes 4. Translation theory - Japanese/English 5. Japanese - sociolinguistics Languages exotic to one another, such as English and Japanese, create false images of their respective speakers which form and confirm stereotypes that can be denied by Cultural Relativism but not disproved, much less vanquished. Being in denial is not the same as being cured. This book, like the author's seven books published in Japan/ese, treats prejudice by uncovering its roots and exposing them to the healthy light of reason. At the same time, it rethinks Orientalism together with Occidentalism by including the Sinosphere's perspective of what is East and West. While students of translation, sociolinguistics and cross-cultural studies may benefit most from the discussion (there are copious notes and indices of names and of ideas), the heart of the work is pure essay, "a work of travel by the path of language" that "leads us through delicious nuances . . . into important mysteries." Robin D. Gill is an American, who began to study Japanese as an adult and published his first seven books in that language while working as an acquisitions editor and translation checker of fine nonfiction for Japanese publishers. His most recent book, and first in English, Rise, Ye Sea Slugs! boasts close to 1000 holothurian haiku. The three most common adjectives used by reviewers describing him and his work are "eclectic," "erudite" and "fun."

Twenty-five years ago, Edward Said's Orientalism spawned a generation of scholarship on the denigrating and dangerous mirage of "the East" in the Western colonial mind. But "the West" is the more dangerous mirage of our own time, Ian Buruma and Avishai Margalit argue, and the idea of "the West" in the minds of its self-proclaimed enemies remains largely unexamined and woefully misunderstood. Occidentalism is their groundbreaking investigation of the demonizing fantasies and stereotypes about the Western world that fuel such hatred in the hearts of others. We generally understand "radical Islam" as a purely Islamic phenomenon, but Buruma and Margalit show that while the Islamic part of radical Islam certainly is, the radical part owes a primary debt of inheritance to the West. Whatever else they are, al Qaeda and its ilk are revolutionary anti-Western political movements, and Buruma and Margalit show us that the bogeyman of the West who stalks their thinking is the same one who has haunted the thoughts of many other revolutionary groups, going back to the early nineteenth century. In this genealogy of the components of the anti-Western worldview, the same oppositions appear again and again: the heroic revolutionary versus the timid, soft bourgeois; the rootless, deracinated cosmopolitan living in the Western city, cut off from the roots of a spiritually healthy society; the sterile Western mind, all reason and no soul; the machine society, controlled from the center by a cabal of insiders—often Jews—pulling the hidden levers of power versus an organically knit-together one, a society of "blood and soil." The anti-Western virus has found a ready host in the Islamic world for a number of legitimate reasons, they argue, but in no way does that make it an exclusively Islamic matter. A work of extraordinary range and erudition, Occidentalism will permanently enlarge our collective frame of vision

Evaluates the East-West encounter portrayed in Maghrebi literature from colonial times to the post-9/11 period.

From the early Attaturk years, Turkish radio broadcasting was seen as a great hope for sealing the national identity of the new Turkish Republic. Since the inaugural broadcast in 1927 the national elite designed radio broadcasting to represent the 'voice of a nation'. Here Meltem Ahiska reveals how radio broadcasting actually showed Turkey's uncertainty over its position in relation to Europe. While the national elite wanted to build their own Turkish identity, at the same time they desired recognition from Europe that Turkey was now a Westernized modern country. Ahiska shows how these tensions played out over the radio in the conflicting depictions and discrepancies between the national elite and 'the people', 'cosmopolitan' Istanbul and 'national' Ankara and men and women (especially in Radio drama). Through radio broadcasting we can see how Occidentalism dictated the Turkish Republic's early history and shaped how modern Turkey saw itself.

Negative portrayals of the West in Iran are often centred around the CIA-engineered coup of 1953, which overthrew Prime Minister Mohammad Mosaddeq, or the hostage-taking crisis in 1979 following the attack on the US embassy in Tehran. Looking past these iconic events, Ehsan Bakhshandeh explores the deeper anti-imperialistic and anti-hegemonic roots of the hostility to Westernism that is evident in the Iranian press. Distinguishing between negative and outright hostile perceptions of the West - which also encompasses Britain, France and Germany - the book traces how the West is represented as the `Occident' in the country's media. From the Qajar period and the Tobacco protests of the late nineteenth century to the ill-fated Anglo-Persian Treaty of 1919, through to the 1953 coup and 1979 hostage crisis, Bakshandeh highlights the various points in history when misinterpretations and conflicts led to a demonisation of the `other' in the Iranian media. The major recent source of contention between the West and Iran has of course been the nuclear issue and the resultant regime of sanctions. By examining how this and other issues have been represented by the Iranian press, Bakshandeh offers a crucial and often-overlooked aspect of the key relationship between Iran and the West.

Nagai Kafū (1879–1959) spent more time abroad than any other writer of his generation, firing the Japanese imagination with his visions of America and France. Applying the theoretical framework of Occidentalism to Japanese literature, Rachael Hutchinson explores Kafū's construction of the Western Other, an integral part of his critique of Meiji civilization. Through contrast with the Western Other, Kafū was able to solve the dilemma that so plagued Japanese intellectuals—how to modernize and yet retain an authentic Japanese identity in the modern world. Kafū's flexible positioning of imagined spaces like the "West" and the "Orient" ultimately led him to a definition of the Japanese Self. Hutchinson analyzes the wide range of Kafū's work, particularly those novels and stories reflecting Kafū's time in the West and the return to Japan, most unknown to Western readers and a number unavailable in English, along with his better-known depictions of Edo's demimonde. Kafū's place in Japan's intellectual history and his influence on other writers are also discussed.

In Mughal Occidentalism, Mika Natif elucidates the meaningful and complex ways in which Mughal artists engaged with European art and techniques from the 1580s-1630s. Using visual and textual sources, this book argues that artists repurposed Christian and Renaissance visual idioms to embody themes from classical Persian literature and represent Mughal policy, ideology and dynastic history. A reevaluation of illustrated manuscripts and album paintings incorporating landscape scenery, portraiture, and European objects demonstrates that the appropriation of European elements was highly motivated by Mughal concerns. This book aims to establish a better understanding of cross-cultural exchange from the Mughal perspective by emphasizing the agency of local artists active in the workshops of Emperors Akbar and Jahangir.

Zhand Shakibi presents a new interpretation of the political and social dynamics of the last decade of the Shah's rule that challenges the binary view of pro-West Shah and anti-West Ayatollah by drawing attention to the Pahlavi state's reaction to the intellectual and societal backlash against cultural and moral Occidentalism in its last decade. Revising the dominant historiography of the Pahlavi ideological and discursive approach to the West, this book draws attention to the changes in the attitude of the Shah, the Empress and state intellectuals towards the position and imagery of the West in state conceptions of the authenticity of Iranian national culture and identity. Drawing on a wide-range of primary sources, Shakibi presents the multi-faceted relationship of the Pahlavi state to the West and the institutions that were created to manage this such as the Rastakhiz Party. This study argues that the Pahlavi state, having recognized this backlash, attempted to limit the threat to its legitimacy by reformulating intellectual discourses of anti-West Occidentalism and incorporating them into the ideology of the Rastakhiz Party. In so doing it played a critical role in exacerbating societal sensitivities about the spread of Western influences.

This book highlights the role of cultural representations and perceptions, such as when Iran is represented in the French media as a rogue state obsessed with its nuclear programme, and when France is portrayed in the Iranian media as a decadent and imperialist country. Here, Laetitia Nanquette examines the functions, processes, and mechanisms of stereotyping and imagining the "other" that have pervaded the literary traditions of France and Iran when writing about each other. She furthermore analyzes Franco-Iranian relations by exploring the literary traditions of this relationship, the ways in which these have affected individual authors, and how they reflect socio-political realities. With themes that feed into popular debates about the nature of Orientalism and Occidentalism, and how the two interact, this book will be vital for researchers of Middle Eastern literature and its relationship with writings from the West, as well as those working on the cultures of the Middle East.