OFFICE SPORTZ is a handbook filled with fun, exhilarating and often ridiculous games that make life in the workplace a lot more entertaining! However, a fantastic thing can happen when a team works together on something enjoyable and, yes, even goofy: actual change can occur. By that, we mean that these games can be used to create an opportunity for real growth within your organization. No, none of your staff will come out of these games better at using PowerPoint or suddenly certified to do taxes. But, what is possible-if you use these games well-is that you can create an experience for your team that results in greater cohesiveness, improved trust and more healthy communication. Studies have shown that all of these results have the effect of raising employee engagement levels which is directly linked to a healthier bottom line. The games use common office equipment and supplies to create easy, stress-free yet hilarious challenges that break up the monotony of daily corporate life and bring coworkers together in the process. Whether you are looking for a distraction from the status quo or an engaging way to increase communication, interaction, positive energy among your coworkers, OFFICE SPORTZ is the book for you!

Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry. It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.

This volume covers an aspect of Congress mostly untouched in literature, examining Congress through the lens of sports. Across a set of broad and probing chapters, this book offers insights into some of the historic and contemporary challenges that sports have presented to Congress, along with highlighting the ways in which Congress has impacted the sports industry. The authors utilize a wide range of case studies to provide readers with a contemporary view of the interplay between Congress and sports, at both amateur and professional levels. Perspectives are drawn from an interdisciplinary and cross-organizational roster of authors, uniquely positioned to discuss various subjects. With real attention now being given to issues associated with sports, and an increasing number of lawmakers using sports to push policy agendas and create legislative opportunities, this book will be a vital resource for understanding the dynamic relationship between the two entities. Grounded in relevant literature, and written in an accessible and engaging manner, Congress and the Politics of Sports will be of great interest to both academic researchers and practitioners involved with US politics, Congress and congressional studies, public policy, sports studies and sport history.

With the repeal of the Professional and Amateur Sports Protection Act in 2018, regulated sports betting has exploded in the United States, with more than half the states adopting legalized sports betting and many more poised for business. As a result, career opportunities with sportsbook operators and venues; sport leagues, teams, and sponsors; and gaming regulatory agencies abound for today’s students. The arrival of The Business of Sports Betting introduces the first dedicated text—written by a team of academic faculty and internationally recognized experts in the field—covering every aspect of the sports betting industry. It begins with a historical overview of sports betting and key legislation that has led to legalized betting today. Included are the various types of wagers available to bettors, the sports in which betting can take place, and the industry’s major stakeholders. Next, readers will examine the multiple layers of sports betting regulations in the United States and the interplay between federal laws, state authorization, and tribal governance. Regulatory frameworks in the United States, United Kingdom, and Canada are covered, as well as compliance focal points addressing anti–money laundering regulations, placement of wagers, and the Bank Secrecy Act. The book then warns of the negative aspects of the business, such as illegal sports betting, gambling scandals, and match fixing; the risks associated with illegal betting; and harm from problem gambling. To combat these risks, guidelines are presented for protecting against illegal gambling, minimizing potential harms, and ensuring integrity in sports betting. Next, students learn the how-tos of establishing, operating, and marketing a sportsbook. Traditional brick-and-mortar sportsbooks are discussed in detail, including the many facility management considerations that come with operating and maintaining a physical venue. Students also learn about the various mobile sportsbooks available today (including websites, kiosks, and phone apps), how they operate, and their connection to and interaction with physical sportsbooks. In addition, the authors present marketing and advertising strategies for acquiring customers and forging relationships with teams, leagues, and sportsbooks. Special attention is given to the American Gaming Association’s Responsible Marketing Code for Sports Wagering and its compliance considerations for sportsbook operators. Sports wagering is a data-driven business, and students will see how data are generated and transmitted to sportsbook operators. Managing and protecting that data is paramount to competitive advantage, and students will learn about intellectual property protections granted to sportsbook operators. Additionally, the book discusses the proliferation and potential positive and negative impacts of gamification and virtual currencies in sports betting. Chapters are punctuated with supplemental sidebars and case studies providing real-life examples of the positive and negative impacts of sports betting. The Business of Sports Betting offers a comprehensive introduction to the nuances of the sports betting industry, including the key players, regulatory environment, marketing and technology drivers, and business operations of a sportsbook.

Written and edited by internationally known experts in primary care sports medicine, this book is the most comprehensive sports medicine reference geared to primary care practitioners. It is the ideal text for physicians studying for the Certificate of Added Qualifications in Sports Medicine that is now offered in many disciplines including family practice, internal medicine, emergency medicine, pediatrics, physical medicine and rehabilitation, and osteopathic medicine. This revised and updated Second Edition is published in association with the American College of Sports Medicine, and includes more practical information. The new, more user-friendly format features numerous illustrations, charts, and tables, including full-color illustrations.

Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: · Digital and social media strategy · Crisis management · Creative writing · The value of audio storytelling · The role of communications in business. This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and ‘athletes as brands’; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills. The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book.

The book covers professional, Olympic and collegiate sports and each chapter has a fully developed introduction to explaine the relevance of the articles to be presented.

This thoroughly revised second edition of Total Sports Media (formerly Total Sportscasting) offers a complete guide to sports media across TV, radio and digital broadcasting. Covering everything from practical skills to industry lingo, this book guides readers through each aspect of the sportscasting process, including performance and production techniques, demo reel production, and writing for sports media. Chapters feature interviews with successful sports media professionals who take you inside the real-world practices of the industry, offering invaluable insights on how to carve out a career in the field and forge lasting relationships with team personnel. New to this edition are a discussion of changes in the industry as a result of the Covid-19 pandemic, updated sections on career paths and professional development opportunities, and an updated chapter on social media strategies for sportscasters. This book also delves into the unique issues facing women and minority sportscasters. Finally, the authors look at the history of sports media and discuss the future of the industry. Total Sports Media is an essential resource for both students and instructors of sports media, as well as for industry professionals interested in a wide-reaching look at this changing field. A companion website features additional resources for instructors and students, including video and audio examples and links to additional resources.

Sports revolve around two things: narrative and numbers. You need the narrative, otherwise why would anyone care? Rivalries, emotions, and sports legends all require it. But you also need numbers. Without them, there is no way to know who has won; numbers tell you which team is top of the table, or who is the world champion. Sports Geek offers a tour through sports debates and ideas that is both narrative and numerical. Teams in all sports use data to create extraordinary analyses of how their players perform, to assess tactics and to get an edge over arch rivals; but fans of a sport are rarely presented with challenging and informative data that would help them to further understand it. In Sports Geek Rob Minto brings together an encyclopedic knowledge and love of sports, a rigorous understanding of statistics, and access to cutting edge quantitative analysis and difficult-to-uncover data. He is also a storyteller. Though written with an expert's knowledge, there's nothing academic about Sports Geek; it is packed with captivating anecdotes--success stories and failures, anomalies and surprises--that show why the numbers are so important. Covering almost every imaginable sport, Sports Geek has international appeal; it embraces our global enthusiasm for competitive sports. Accessible, colorful, and filled with fascinating infographics, Sports Geek will arm sports fans with the information they need to have the edge in any debate.

This encyclopedia presents state-of-the-art research and evidence-based applications on the topic of sports medicine.