This is an introductory book on how to optimally analyze non-quantitative data, based on the author’s experiences over 60 years of research. The major message to the readers is that qualitative (non-quantitative) data are much more informative than quantitative data. This is good news for readers in applied areas of statistics such as those in the social sciences and marketing research, where qualitative data are everywhere. But how can one analyze qualitative data quantitatively and extract more information than from the sophisticated analysis of quantitative data? The key rests in illustrations of difficult topics in a way that anyone can understand. It is the author’s wish soon the use of AI will open a gate for simple means for optimal analysis of qualitative data, as illustrated throughout the book.

Qualitative research has become a legitimate approach within the information systems community, but researchers have traditionally drawn upon material from the social sciences given the absence of a single source relevant to them. Qualitative Research in Information Systems: A Reader represents just such a volume and is both timely and relevant. Information systems and qualitative research articles are now widely used for teaching on many upper level courses in information systems, and there is demand for a definitive collection of these readings as a basic reader and teaching text. This book expertly brings together the seminal works in the field, along with editorial introductions to assist the reader in understanding the essential principles of qualitative research. The book is organised according to the following thematic sections: · Part I: Overview of Qualitative Research · Part II: Philosophical Perspectives · Part III: Qualitative Research Methods · Part IV: Modes of Analyzing and Interpreting Qualitative Data Qualitative Research in Information Systems: A Reader should become the benchmark reference point for students and researchers in information systems, management science and others involved in information technology needing to learn about qualitative research.

This volume documents a range of qualitative research approaches emerged within mathematics education over the last three decades, whilst at the same time revealing their underlying methodologies. Continuing the discussion as begun in the two 2003 ZDM issues dedicated to qualitative empirical methods, this book presents astate of the art overview on qualitative research in mathematics education and beyond. The structure of the book allows the reader to use it as an actual guide for the selection of an appropriate methodology, on a basis of both theoretical depth and practical implications. The methods and examples illustrate how different methodologies come to life when applied to a specific question in a specific context. Many of the methodologies described are also applicable outside mathematics education, but the examples provided are chosen so as to situate the approach in a mathematical context.

Spanning the full research process, from philosophy and ethics to design and methods and through data collection, management, analysis, and dissemination, this handbook focuses specifically on the practicalities needed to conduct effective and culturally responsive research in the Asian context.

Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will also develop the knowledge and understanding of more experienced qualitative researchers. Qualitative research explores questions such as what, why and how, rather than how many or how much; it is primarily concerned with meaning rather than measuring. Understanding why individuals and groups think and behave as they do lies at the heart of qualitative research, and market research practitioners and students of market research will all benefit from this title.

Finally, a practical guide to mixed methods research has been written with health and human services professionals in mind. Watkins and Gioia review the fundamentals of mixed methods research designs and the general suppositions of mixed methods procedures, look critically at mixed method studies and models that have already been employed in social work, and reflect on the contributions of this work to the field. But what is most important is that they lead the reader through considerations for the application of the mixed methods research in social work settings. The chapters of this book are structured so that readers can (figuratively) walk through the mixed methods research process using nine steps. Chapters one, five, and six provide supplemental material meant to serve as grounding for chapters two, three, and four, which outline nine steps in the mixed methods research process, and specific to social work research. This is a short and practical guide not just for learning about mixed methods research, but also doing it.

This lively, practical text presents a fresh and comprehensive approach to doing qualitative research. The book offers a unique balance of theory and clear-cut choices for customizing every phase of a qualitative study. A scholarly mix of classic and contemporary studies from multiple disciplines provides compelling, field-based examples of the full range of qualitative approaches. Readers learn about adaptive ways of designing studies, collecting data, analyzing data, and reporting findings. Key aspects of the researcher's craft are addressed, such as fieldwork options, the five phases of data analysis (with and without using computer-based software), and how to incorporate the researcher's “declarative” and “reflective” selves into a final report. Ideal for graduate-level courses, the text includes:* Discussions of ethnography, grounded theory, phenomenology, feminist research, and other approaches.* Instructions for creating a study bank to get a new study started.* End-of-chapter exercises and a semester-long, field-based project.* Quick study boxes, research vignettes, sample studies, and a glossary.* Previews for sections within chapters, and chapter recaps.* Discussion of the place of qualitative research among other social science methods, including mixed methods research.

Lecturers, click here to request an e-inspection copy of this text Written in a lively, accessible style, Doing Qualitative Research, 3rd Edition provides a step-by-step guide to all the questions students ask when beginning their first research project. Silverman demonstrates how to learn the craft of qualitative research by applying knowledge about different methods to actual data. He provides practical advice on key issues such as: defining 'originality' and narrowing down a topic; keeping a research diary and writing a research report;and presenting research to different audiences. Doing Qualitative Research, 3rd Edition, is substantially updated and revised. Among its new, attractive features are: - problem-based format, making extensive use of statements and queries by recent research students - two new chapters on data-gathering and ethical issues in student research - material relevant for both Masters and PhD students - examples from many social science disciplines and from Asia, Africa, the United States and Europe - detailed discussion of different analytical models used in research - additional material on the treatment of visual data - an updated chapter on computer-aided qualitative data analysis - boxed tips and links to websites throughout the text - an expanded index and glossary - a companion website which includes further readings and exercises Each stage in the research process is grounded in worked examples based on the experiences of real students, with exercises designed both to test readers' knowledge and to encourage the development of practical skills. This hugely popular textbook is essential reading for anyone planning their own research project. David Silverman is Professor Emeritus, Sociology Department, Goldsmiths College and Visiting Professor, Management Department, Kings College, University of London.

The Sage Handbook of Qualitative Research in Organizational Communication is the essential guide for scholars, researchers, and practitioners seeking to explore the latest methods and emerging trends in this dynamic field, written by a global team of experts.