During the last century, we have witnessed the birth and evolution of sport as an economic activity, which has created jobs on the one hand, but also problems of management on the other. This process has not been immune from the parti- lar characteristics associated with sport, typically united here more than in other activities: technique, physical effort, entertainment and passion. And all this within a framework of ever-increasing consumption of ?nancial resources. It is not s- prising, therefore, that commonly-used economic models, based on mechanistic approaches, do not provide a viable solution to increasingly complex and incre- ingly frequent problems. Any attempt to apply such an approach in this technical, economic and ?nancial context can only result in failure. The high degree of subj- tivity inherent in sporting activity requires new tools, in which remodeled conc- tual, theoretical and technical elements should play an important role. Complexity, uncertainty and subjectivity are therefore basic to understand, and deal with, the phenomenon of sport. The necessity of resorting to these elements was identi?ed over a quarter of a century ago by a small group of professors and researchers at the University of Barcelona. Together we started the ?rst postgraduate courses and organized se- nars to alert sports centre managers, as well as to make private and public organi- tions aware of the increasing importance of a proper, speci?c management for sports organizations.

This book examines the sports industry as a broad business and economic sector with an enormous influence on regional economic development. Covering topics such as sports economics, financing sports organizations, sustainability management in sports, sports tourism and doping among athletes, this book provides a timely collection of research and best practices in the areas of sports management and policy. Sports activity is a rapidly growing and evolving industry, offering numerous business opportunities--from the manufacturing of sporting equipment and activity at gyms and sports centers to revenue from sporting events and sport tourism. In order for the varied businesses across the sport industry, whether public or private, to be successful, proper management strategies and policies must be in place. This includes the knowledge of the industry, strategic planning, sector analysis, quality management and sustainable (economic and environmental) use of resources. Featuring case examples from several countries, including Spain, Turkey, Uruguay, Portugal, and Italy, this volume provides international perspectives on a wide spectrum of managerial issues across this dynamic industry.

This book cuts through the jargon and complicated formulae to focus on the key concepts in sports economics, introducing the fundamentals in a concise and engaging way to give the reader without a background in economics the tools with which to read and apply sports economics in their work. Full of real-world cases and stories, the book offers a short economic history of sport and explains the economic foundations of the world of sport today, from local leagues to mega-events. Covering both amateur and professional sports, it explores and explains the most important issues in contemporary sports economics, from player transfer markets and the rise of women’s sports to the spending behaviour of fans and the growing shadow of corruption. A fascinating read for any student, researcher or practitioner working in sport, or for the general reader who wants to understand the background to many of the most important stories in sport today, this is the only book on sports economics that you will ever need.

This book presents an authoritative collection of contributions reporting on fuzzy logic and decision theory, together with applications and case studies in economics and management science. Dedicated to Professor Jaume Gil Aluja in recognition of his pioneering work, the book reports on theories, methods and new challenges, thus offering not only a timely reference guide but also a source of new ideas and inspirations for graduate students and researchers alike.

This book presents recent research developments in social networks, economics, management, marketing and optimization applied to sports. The volume will be of interest to students, researchers, managers from sports, policy makers and as well athletes. In particular the book contains research papers and reviews addressing the following issues: social network tools for player selection, movement and pricing in team sports, methods for ranking teams and evaluating players' performance, economics and marketing issues related to sports clubs, techniques for predicting outcomes of sports competitions, optimal strategies in sports, scheduling and managing sports tournaments, optimal referee assignment techniques and the economics and marketing of sports entertainment.

Ever since the first Olympic Games in Ancient Greece, sports have become an integral part of human civilization. The last decade has been commemorated by the centennial celebration of the modern Olympic movement. With great anticipation, the Olympics return to Athens, Greece, and we are once again reminded that we live in one of the most exciting periods in the history of sports. Reflecting back on my years of service as the International Olympic Com mittee president, I cannot overlook the remarkable changes that have taken place in the world of sports during these two decades. The technological de velopment and consequent globalization of the world economy opened up a window of new opportunities for the sports industry. As a result, manage ment, economics, and other sciences have become a significant part of modern sports. It is my pleasure to introduce this volume comprising an interesting collec tion of papers dealing with various aspects of management, economics and optimization applied to sports. May this book serve as a valuable source of information to researchers and practitioners as well as to casual readers look ing for a deeper insight into the magnificent world of sports.

Community-based research has recently gained attention within the sport and exercise sciences. When seeking to understand community based research methodologies, one finds a diversity of approaches spanning a breadth of ontological views and equally diverse methodological approaches. Though little is known about community-based sport, exercise and physical activity research, these foci are beginning to gain scholarly attention, in part through the emerging sport for development and peace literature. This book features a conceptual introduction and eight pioneering examples of community-based research from North American, European, and Oceanic scholars. The topic matter reveals scholarship undertaken in relation to health, physical activity, youth sport, and elite sport, exemplifying work with mainstream and marginalized populations. This book, perhaps the first compilation of community-based research relating to sport, exercise and health, will be of interest to sociologists of sport, sport and exercise psychology scholars, sport management scholars, qualitative researchers, health scholars and practitioners, sport for development organizations, and research ready communities seeking to engage in localized research projects. This book was published as a special issue of Qualitative Research in Sport, Exercise and Health.

In Golf University, Scott Weems offers comprehensive advice to excelling on the golf course that takes readers beyond traditional tips on putting and driving. Divided into four academic years, this book incorporates the disciplines of physics, math, medicine, sociology, geology, economics, and more to help golfers maximize their success and have the most fun. Some of the many lessons that Weems offers include: Achieving maximum efficiency in the golf swing, meaning no loss of kinetic energy from club to ball, would require a driver 72 feet long. And a club the same weight as the ball. Twelve percent of business executives rate golf as more important than sex. Players shot half a stroke higher when paired with Tiger Woods in his prime. The effect was even worse on the final day of competition. Putting against the direction of the grain (i.e., opposite the most recent mowing) leaves the ball 15 percent shorter than putting in the opposite direction. Closing your eyes occasionally while putting will leave your ball almost 10 percent closer to the pin. And more! Golf University uses a mixture of research, interviews, and Weems’s own experiences as a scientist and golfer to introduce readers to the latest discoveries in the sport.

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorship process, from plan to activation, servicing and evaluation, for sponsor, property or agency. Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student or industry professional looking to improve and deepen their understanding of this core element of modern sport business.

Sport Finance, Third Edition, allows students to grasp fundamental concepts in sport finance, even if they have not previously studied finance. The text engages students with a practical approach to traditionally difficult financial skills and principles.