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Genre | : Mass media |
Author | : Leona Achtenhagen |
Publisher | : |
Release | : 2007 |
File | : 163 Pages |
ISBN-13 | : 9189164733 |
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Genre | : Mass media |
Author | : Leona Achtenhagen |
Publisher | : |
Release | : 2007 |
File | : 163 Pages |
ISBN-13 | : 9189164733 |
Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.
Genre | : Language Arts & Disciplines |
Author | : Ann Hollifield |
Publisher | : Routledge |
Release | : 2015-08-11 |
File | : 440 Pages |
ISBN-13 | : 9781317458531 |
The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented forms of communication. Like other societal developments – globalization, marketization, individualization, scientification – mediatization has become an institutional force. This book analyses the mediatization of contemporary organizations and how individual organizations, industry or markets are scrutinized. It examines its key influence on the actions of organizations, and how it shaptes the entire landscape in which the organizations operate. What such a perspective provides is the accentuation of the interplay between organizations and different parts of the society as embedded in the media and its logic. This will be essential reading for professionals, academics and advanced students in organizational studies, public relations and media studies.
Genre | : Business & Economics |
Author | : Josef Pallas |
Publisher | : Routledge |
Release | : 2014-07-17 |
File | : 313 Pages |
ISBN-13 | : 9781135081638 |
Changing the News examines the difficulties in changing news processes and practices in response to the evolving circumstances and struggles of the journalism industry. It details the forces that shape and challenge journalism and journalistic culture, and explains why journalists and their organizations respond to troubles, challenges and uncertainties in the way they do.
Genre | : History |
Author | : Wilson Lowrey |
Publisher | : Routledge |
Release | : 2012-01-25 |
File | : 321 Pages |
ISBN-13 | : 9781135252373 |
Genre | : Business & Economics |
Author | : Raviola, Elena |
Publisher | : Edward Elgar Publishing |
Release | : 2022-02-04 |
File | : 176 Pages |
ISBN-13 | : 9781802200379 |
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
Genre | : Business & Economics |
Author | : Klaus-Dieter Altmeppen |
Publisher | : Springer |
Release | : 2017-04-27 |
File | : 239 Pages |
ISBN-13 | : 9783319510088 |
This volume contains the must reads for a depth of understanding about organization change. Each of book's seventy-five papers included in this volume have launched their own fields of inquiry or practices and are the key readings for any student or practitioner of organization development. The most notable articles on organization development by such luminaries in the field as Bennis, Schein, Tichy, Tushman, Weick, Drucker, Quinn, Beckhard, O'Toole, Bridges, Hamel, Gladwell, and Argyris.
Genre | : Business & Economics |
Author | : W. Warner Burke |
Publisher | : John Wiley & Sons |
Release | : 2008-12-10 |
File | : 1016 Pages |
ISBN-13 | : 9780470260562 |
Since the symmetrical-global East-West conflict was decided in favor of the West, numerous asymmetrical conflicts have erupted around the globe. Jihadist terrorism has spread beyond the borders of the regions in which it had its origin and has reached a global dimension. Research and analysis of the root causes and underlying conditions, motivators and enablers of terrorism including the agitation propaganda of jihadist terrorists are vital to shaping appropriate countermeasures to the threat from Islamic terrorism. This paper looks at the jihadist use of strategic communication management techniques. The mass media and especially the Internet have become the key enablers and the main strategic communication assets for terrorists and have ensured them a favorable communication asymmetry.
Genre | : Political Science |
Author | : Carsten Bockstette |
Publisher | : DIANE Publishing |
Release | : 2010-11 |
File | : 28 Pages |
ISBN-13 | : 9781437920581 |
This is the third book in the Jossey-Bass Reader series, Organization Development: A Jossey-Bass Reader. This collection will introduce the key thinkers and contributors in organization development including Ed Lawler, Peter Senge, Chris Argyris, Richard Hackman, Jay Galbraith, Cooperrider, Rosabeth Moss Kanter, Bolman & Deal, Kouzes & Posner, and Ed Schein, among others. "Without reservations I recommend this volume to those students of organizational behavior who want an encyclopedia of OD to gain a perspective on the past, present, and future...." Jonathan D. Springer of the American Psychological Association.
Genre | : Business & Economics |
Author | : Joan V. Gallos |
Publisher | : John Wiley & Sons |
Release | : 2017-07-27 |
File | : 880 Pages |
ISBN-13 | : 9781119461197 |
A state-of-the-art reference, drawing on key contemporary research to provide an in-depth, international, and competencies-based approach to the psychology of leadership, change and OD Puts cutting-edge evidence at the fingertips of organizational psychology practitioners who need it most, but who do not always have the time or resources to keep up with scholarly research Thematic chapters cover leadership and employee well-being, organizational creativity and innovation, positive psychology and Appreciative Inquiry, and leadership-culture fit Contributors include David Cooperrider, Manfred Kets de Vries, Emma Donaldson-Feilder, Staale Einarsen, David Day, Beverley Alimo-Metcalfe, Michael Chaskalson and Bernard Burnes
Genre | : Psychology |
Author | : H. Skipton Leonard |
Publisher | : John Wiley & Sons |
Release | : 2016-09-06 |
File | : 496 Pages |
ISBN-13 | : 9781119237921 |