"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.

"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.

"From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"--A global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities-including the Chinese Communist Party itself-seek to influence and control the narratives through which the Beijing Games will be understood"--Publisher's description.

With the ever increasing global significance of the Olympic Games, it has never been more topical to address the political issues that surround, influence and emanate from this quadrennial sporting mega event. In terms of the most recent evidence of the politics of the Olympics, the 2008 Beijing Games were riddled with political messages and content from the outset, and provided a global stage for protesters with numerous agendas. These included, to name but a few, proposed boycotts, potential terrorist attacks, the question of open media access, protests against China’s political practices and attempts to interrupt the ‘traditional’ torch rally. Essays in this collection focus on numerous political aspects of the Olympics from a variety of different perspectives, with a Glossary that contains a range of politically relevant entries relating to famous and infamous Olympic athletes, Olympic movement personnel and events and broader political issues and developments which have affected the modern Games. The purpose of this anthology is not to perpetuate hatred towards the concept and practices of Olympism or to regurgitate a ‘celebratory party line’. Instead, in addition to being informative, the book offers critical engagement with the Olympics by raising awareness of the movement’s political significance. Consequently, the essays in this anthology illustrate the strong but changing links between the modern Olympic Games and politics, in general, and address and discuss the key political aspects and issues with regard to the Games themselves, to national and international sport organisations and to specific countries’ attitudes to (ab)using the idea/ideal of the Olympics for their own political ends.

"East Asia is increasingly prominent within global sport. In the short period between 2018 and 2022 it will have held two Winter and one Summer Olympics, and the Rugby World Cup for good measure. This is not a sudden development. It has been in train for some time, although many scholars, especially in Europe and North America, have been focussed primarily on sport in their own countries and regions. J.A. Mangan, who for decades has been looking closely at sport in East Asia while encouraging others to do likewise, has made a major contribution to knowledge and understanding of a once under-appreciated subject. This excellent collection in his honour analyses the key interwoven elements of sport, media and nation in China, Japan and South Korea. It demonstrates how the structure and practice of sport connects in myriad ways with its representation, not least with regard to national narratives, international rivalries and transnational trends. It is a book that does signal justice both to East Asian Studies and to the academic who recognised the importance of sport to that field, and who has done so much to ensure that the region is centrally placed within any contemporary analysis of the world of sport." David Rowe, Emeritus Professor of Cultural Research, Institute for Culture and Society, Western Sydney University "Professor Mangan is the master dissector of the connections between sport and politics, geopolitics and nationalism across multiple Asian contexts. A collection of essays in honour of his long service to academic understandings of these fields is well deserved, and the editors and contributors to this volume have served up a worthy tribute. Showcasing new work by a stellar cast of China, Japan and Korea experts, in combination the papers collected here yield valuable insights into the issues of nation building, identity, media representation and sport which have been the subject of Professor Mangan's pioneering work over the past several decades. No one has done more to put East Asia on the map in terms of academic research on the manifold socio-political dimensions of sport, and this superbly constructed volume orchestrated by rising Tianwei Ren confirms that we neglect this fascinating, complex region at our peril." Jonathan Sullivan, Director of China Policy Institute and China Soccer Observatory, Associate Professor, School of Politics and IR. University of Nottingham

"The turnaround of the Olympics is a remarkable business story. It is the story of how the nearly bankrupt Olympic movement, written off by most commentors, was led away from the abyss by visionary, and sometimes hard-headed, leadership and the creation of a unique corporate marketing platform. Olympic Turnaround tells for the first time how the future of one of the world's iconic institutions was secured. It is the story of a fine balancing act as an amateur organisation struggled with and eventually embraced the business world. But, it did so on its own terms, maintaining its identity, not compromising its core values and, in the process, establishing many of the ground rules of today's sports marketing industry. Olympic Turnaround is also the story of the broadcast industry's love affair with sport. It charts how companies began to understand the power of sport as a marketing and promotional tool. It is also a cautionary tale of success and failure - about how some nations learned to embrace the potential of hosting the world, while others, through short-sighted local political agendas, failed to see the bigger picture. Racked with previously untold stories and case studies, including the background to London's successful bid for the 2012 games, this is the commercial story of the world's most valuable and important franchise, the largest event in the world, the Olympic Games." --

This book explains and examines why companies vie to be Olympic sponsors and the tangible and intangible returns they reap for their investment.

This book is largely a collection of the papers presented at the symposium Olympism, Olympic Education and Learning Legacies, organised by the Comité Internationale Pierre de Coubertin (CIPC). It was held during the London 2012 Olympic and Paralympic Games at Canterbury Christ Church University in Kent, United Kingdom. The symposium drew together presenters and audience members from twenty-five nations on four continents to discuss current and future challenges of education and the Olympic Movement. While most books on the Olympics focus on economic issues or on aspects related to the management of the Games (such as legacies and impacts), this book remains faithful to Coubertin’s original vision about youth, sport and education. Olympism as a philosophical and educational idea is analysed in particular detail. Coubertin’s thoughts play a central role in many of the contributions of leading academics in the field, while historical perspectives unveil new insights. Young researchers are given a platform to publish their own accounts in interpreting the Olympics. The different insights of the book have something to offer to anyone with an interest in sport, education, and the Olympic Movement, either as a student, teacher, academic, athlete, coach or spectator.

The official monthly record of United States foreign policy.

This volume provides an overview of the changing relationship between cities and the Olympic Games, starting from the year 1896. Blending critical conceptual insight with grounded case studies, this book, divided into three parts, explores the historical experience of staging the Olympics from the point of view of the host city.