"Public health is concerned with the process of mobilizing local, state/provincial, national, and international resources to assure the conditions in which all people can be healthy (Detels and Breslow 2002). To successfully implement this process and to make health for all achievable, public health must perform the functions listed in Box 1.1.1"--

This major new textbook portrays the philosophy and underlying principles of public health. The methods used for the investigation and solution of public health problems are described, and examples given of how these techniques are applied in practice. The book concentrates largely on presenting a comprehensive view of public health as it relates to developed countries, but it will also be relevant and of interest to students of public health from the developing world. The Oxford Textbook of Public Health is intended primarily as a comprehensive reference textbook for postgraduate students, but it will also be of interest to all those concerned with the formulation and execution of public health policy. Volume 4 In volume four, all the elements of public health dealt with in the earlier volumes are synthesized in a review of specific applications of public health to various disease processes. In each case, the extent of the specific public health problem is assessed, the influences of the major hazards to health reviewed, and the potential for ameliorating, controlling, and preventing the public health problem discussed. * Major new reference textbook * In four volumes (available separately) * Comprehensive -- covers all aspects of community health * Edited by leading figures in the field of community medicine * Strong team of international contributors * Includes coverage of both developed countries and the developing world * Methods used for investigation and solution of public health problems are described, and examples given of how these are applied in practice

"The Nation has lost sight of its public health goals and has allowed the system of public health to fall into 'disarray'," from The Future of Public Health. This startling book contains proposals for ensuring that public health service programs are efficient and effective enough to deal not only with the topics of today, but also with those of tomorrow. In addition, the authors make recommendations for core functions in public health assessment, policy development, and service assurances, and identify the level of governmentâ€"federal, state, and localâ€"at which these functions would best be handled.

Principles and Application of Evidence-Based Public Health Practice helps clinicians who conduct population-based studies in the community be aware of the principles and ethics involved in public health research. Further, the book helps social scientists involved in public health, especially regarding the medical implication of public health practice. Community-based epidemiological research studies are vital for any public health activities, be it evaluation of health programs, health systems strengthening, surveillance or preventive/promotive trials in the community. While hospital/clinic-based research is conducted in a very controlled setting, community trials are more practical. Community-based studies require a fairly different set of ethical and epidemiological principles to be followed. The same has been reiterated in the ethical guidelines for biomedical research on human subjects released by various national research organizations. - Facilitates an in-depth understanding of basic principles of public health practice and its practical application. - Includes the basic principles of public health research and ethics. - Uses case studies to discuss the public health strategies and approaches to be considered during routine day-to-day practice and a public health emergency. - Helps build the capacity of public health practitioners with a futuristic view, including technology-based and precision public health practice.

Continuing advances in the science of nutrition and the study of infectious disease require that nutritionists be skilled in the behavioral sciences and social marketing in order to impact the preventable etiologies of obesity and chronic diseases. Add to that a new understanding of the social and environmental effects on health and illness that will further require nutritionists to expand their expertise and assume new roles in the generation of public policy affecting all areas of society. This important new book covers all aspects of developing and delivering nutrition related services in the community. Grounded in the science of nutrition, it offers simple, practical guidance and tools for nutritionists--whether working in clinical or public health venues--to develop and implement effective public nutrition programs. Each chapter begins with reader objectives and ends with "Points to Ponder" and a listing of helpful websites.

Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thorougly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.

"Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Third Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives." --Publisher's website.