A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.

For those involved in the design, manufacture, or purchase of paperboard packaging, point-of-purchase displays, and other three- dimensional graphic products. Roughly 450 patterns--drawn to scale and suitable for tracing and photocopying--are presented along with captions describing construction materials, adhesives, and suggested applications. Annotation copyrighted by Book News, Inc., Portland, OR

Includes: Primary and secondary research methods, quantitative and qualitative research techniques, questionnaire design and implementation, sampling methods, data collection, reporting, and analysis, research report and presentation guidelines, workbook activities for each chapter, DECA connections for each chapter.

Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.